This is not a new project. It’s the ‘post-pandemic’ re-launch of a fully-developed, proven, successful product, not another untested, high-risk start-up. It’s already a qualified success in super-premium spirits - a one-of-a-kind rum creating a new genre, all its own.  

5-times distilled, aged 3 years, gluten-free, with no carbs and ZERO sugar, Island Company Rum has only 60 calories and virtually no burn. 

In the same way that early premium tequilas and vodkas changed their entire categories, Island Company Rum was designed to change what people think about rum and how they drink it, to make something so smooth, so clean, and so pure that non-rum-drinking customers would quickly become rum lovers.

Island Company Rum is a true Luxury Rum™, born out of a Luxury Lifestyle brand with genuine island authenticity. It has created new market share by bringing vodka and tequila drinkers to rum for the first time, including a large and important female following who enjoy our incredible drinkability and clean, low-calorie, no-sugar attributes.

Island Company Rum doesn’t debate other rum brands focused on aging and barrel types or whiskey and bourbon-style tasting notes. We’re here to redefine what super-premium rum can be, grow the female market, and take tequila and vodka market share at the same time.

One of the original inspirations to create Island Company Rum was that women historically don't drink rum...

The recent Model Volleyball event on Miami’s world-famous South Beach was a great venue to showcase how Island Company Rum instantly appealed to the top models from the premier modeling agencies, a highly targeted health, fashion, and fitness-conscious demographic. Watch what took place and the love for Island Company Rum…

Our mission will be to saturate Island Company Rum throughout unique lifestyle events like these; boat shows, and hyper-specific, experiential parties and luxury destination happenings.

The Alcohol Beverage industry has been driven by super-premium spirits focused on top-tier vodka, tequila, and whiskey, but these categories have had their moments. 

Today, the future is super-premium rum. It’s an undervalued segment in the market, expanding at rapid rates. Super Premium Rum is growing substantially faster than the broader category. Since 2003 overall rum sales have grown 72%, while Super Premium Rum has grown 1586%. 

In the same way that vodka and tequila have gone through huge growth driven by Premium and Super Premium brands, rum is now poised to do the same.

It’s the same story outside of the United States, where rum saw triple-digit volume increases last year in Global Travel Retail.

When the rum sampling was first finished, which took over a year, we thought the rum was really good. But we weren't sure 'how good'. What was the rest of the world going to think? So we entered it in all the elite competitions across the globe and proudly watched as Island Company Rum consistently placed in the top three of every competition entered.

....and so it continues today.

One of the best judges for the quality of a product is obviously the consumer. We have traveled Island Company Rum across the world and are always excited to see tourists and new customers understanding what we have tried to accomplish with this new genre and pathway to a better rum.

In 2003, Spencer founded an island lifestyle clothing company that created and defined the tropical luxury lifestyle. The since-closed Island Company stores became the top-selling brand in virtually every warm-weather, 5-star resort and boutique. Spencer’s vision for men’s and women’s apparel, accessories, eyewear, and suncare eventually led to the creation of his own immersive, experiential retail flagships—each featuring an in-house rum bar, a key part of the early inspiration for Island Company Rum.

Before being destroyed by the wrath of hurricanes in 2018, the clothing company had branded stores in Nantucket, Martha’s Vineyard, Naples, FL, East Hampton, in the Ritz Carlton Ft Lauderdale, a store in the Pink Sands resort, and a matching bar both in Harbour Island, Bahamas, a store in Atlantis, Nassau, one in Grand Cayman and a pop-up was tested at a world famous resort, Turks & Caicos and finally the flagship store in Palm Beach on Worth Avenue. six more stores were planned across the Caribbean and US. All that stopped with the hurricane destruction and then the pandemic. 

Many brands declare to be true ‘island brands’ when in fact they have little to no true exposure to the 5-star hospitality destination industry or even to ‘true island life’ itself. This, compared to Spencer Antle who still has 20 years of 5-star relationships and goodwill going forward.

Staniel Cay is consistently ranked one of the top 3 bars in the Caribbean. It is a 'must-stop" for the world's mega-yachts and jet-setters who know better.

You can win all the awards across the world, and know that it has been voted on by some of the best mixologists, FnB managers, spirit buyers… and still to walk into the RUMBAR at the Ritz Carlton Key Biscayne and have the Jamaican bartender of 20 years carefully try it and say with a stunned pause, waving his hand across the myriad of the hundred rums in his bar….

See for yourself....

We are re-establishing relationships at the finest properties across the globe as our primary focus in this launch.

Spencer Antle, was an award-winning commercial director before starting his first clothing company with only 10 bikinis out of his car. He was named Entrepreneur of the Year in Palm Beach with his flagship store on Worth Avenue and winner of INC 5000 for being amongst the fastest growing companies in the US for 6 years in a row.

He grew the clothing company from out-of-a-car concept to an award-winning lifestyle brand with 200 employees in the corporate offices and 12 retail stores. Brand momentum was so strong that the company had to regularly turn down requests to build stores at more top global 5-star resorts. This happened mostly after other hotels saw his achievement with the 4,000 sq/ft store at the Ritz-Carlton Ft Lauderdale.

Spencer created and oversaw a complex, multi-point, global supply chain, working with upwards of dozens of suppliers on multiple continents. At any given time, the clothing company operated with thousands of SKUs, making this a significant challenge. Patent filings are in process on several of Spencer’s innovations developed in supply chain management. 

Guiding the clothing company’s efforts in creating not just visually compelling and beautiful print and video marketing materials, Spencer also fabricated unique customer brand experiences, a lot from his film and cinematic background, all of which became part of the brand’s appeal and added to its’ unique points of differentiation. Because of this, the brand was able to carve out a place for itself even when pitted against highly entrenched brands in the very competitive market of clothing, fashion retail.

As Spencer saw new opportunities, his creative vision drove the company’s expansion into multiple product lines, all around the authentic island luxury lifestyle. These product lines included; suncare, footwear, eyewear, jewelry and accessories, music, a proprietary radio station… and eventually, rum.

While building the clothing company and separate rum business, Spencer was constantly sought after for his unique creative vision and his ability to understand what 5-star resort consumers yearned for, and create and package products and experiences which gave them just that. Projects included uniforms for private island staff & 5-star resorts, store concept and design, and merchandising manuals for one of the top resorts in the US. A few of his many private label clients were Brando Island in French Polynesia, Four-Seasons Hotels and Resorts, Baha-Mar, and The Ritz-Carlton.

He is now channeling that vision, creative marketing talent, and significant practical know-how into growing Island Company Rum into the next breakout distilled spirits brand.

Ready-to-drink cocktails (RTDs), have seen astronomical growth in recent years and are now the fastest-growing segment of the alcohol market. In 2022, RTD cocktails were the fastest-growing category of distilled spirits in sales (+35.8%) and volume (+37.4%), and demand for canned cocktails surged by over 20% in 2023. 

Working with a top flavor design company, Island Company Rum is actively developing a unique flavor collection of exclusive RTDs.

This strategic brand extension gives us more presence in traditional liquor stores (because of the lower ABV it classifies with beer and wine) and more points of distribution in new markets from convenience outlets, drug, and grocery stores, gas stations, marinas, wholesale clubs, and a growing number of hotels, resorts, and specialty on-premise establishments featuring high-end RTDs on their menus. 

The Island Company Rum Cake, was tested at a world famous resort International by their Food & Beverage directors and pronounced to be the best they had tasted of all the Caribbean brands.

Ready for launch, this strategic and synergistic new luxury product will greatly increase brand awareness at non-alcohol sales venues such as travel retail locations, luxury, hotel, and resort boutiques, premium grocery stores, and specialty shops providing access to a valuable new customer base.

The strength of the Island Company Rum brand is evident through Intellectual Property starting with the brand and the rum itself, the marks, the tag lines, and a growing number of extensions such as our proprietary cocktails.

Island Company Rum holds many other trademarks other than those listed here.

In the USA, Island Company Rum is currently available in 35 states, including the top 5 rum-consuming states, with 2 more coming soon. This represents Island Company Rum's 400%+ growth in sales channel reach since 2022.

Internationally, rum has seen triple-digit volume increases last year in Global Travel Retail; up 100%.

Continuing the brand’s worldwide legacy, especially in the Caribbean, and our recent international awards, we’re positioned to take advantage of these lucrative markets, especially on our home turf; in the islands.

Our international distribution currently covers The Cayman Islands, the Turks & Caicos islands, the United States Virgin Islands, The British Virgin Islands, and selected destinations in the Bahamas, and we’re currently in discussions to expand distribution to Bermuda, Thailand, Singapore, and Australia.  

Island Company Rum was recognized internationally at the 2024 Rum Masters Awards in London winning Silver, and winning Gold at the 2023 Travel Retail Masters, and Silver at the 2023 Global Luxury Masters. This solidifies Island Company Rum’s standing as a top spirit for the travel and duty free markets.

The packaging for Island Company Rum, the cake, the RTDs has always been designed with Duty Free retail and Luxury Hotel retail in mind.

Yes, we hang with rums. But that's not necessarily our competition. We know we are in the Ultra-Premium category of rums, and our award roster has proven that the world's judges agree.

In most businesses it's very difficult to 'grow marketshare'. New business is usually gained through stealing it from competitors. We believe that Island Company Rum's great difference in taste puts it into a new subsection of rum. Almost stepping outside of it and looking for new terrain to build.

It is vodka and tequila that are the true competitors for Island Company Rum. No one has frequently ordered rum and soda before. Our clean attitude, and no burn flavor profile, puts us in the market with the best tequilas and vodkas. And a new, developing, potentially massive female audience. We don't think you've heard of a rum taking that position. With Island Company Rum you will constantly hear; 'I don't drink rum, but I would drink this' with the female customer. A rum taking market share from vodka and tequila, essentially growing the market, is a boon to all rums.

So who do we hang with? We love and respect our rum friends and colleagues and will continue to support them and their successes. 

But look a shelf over... it's the vodka and tequila gang we're gunning for.

Island Company Rum has comprehensive marketing and promotion already in place driven by an award-winning in-house design and production team.

We will be attending nautical events and anything part of the island culture our brand represents. With the island relationships and brand history we have, we will be covering a lot of tropical territory.

We take every opportunity to find ways to get the word out.

We are fully vertical in our ability to create products of this nature given the access to a multitude of factories in various countries. 20+ years of sourcing experience is incredibly valuable, maybe even priceless, combined with strong overseas personal relationships. We work with artists and factories in India, Peru, Brazil, China, Bangladesh, Pakistan, Ukraine, Vietnam, Italy, the UK and of course, the USA. Everything is completely custom, designed and manufactured specifically for us. 

We all know Social Media is important. And obviously this will get addressed by a team of professionals, but we believe that the new phase is going to be television and the new tricks we have up ourselves. So trust us when we tell you that people will be hearing about us everywhere. Hopefully from what you’ve seen so far you can expect this to be true.

Video content is going to be a mainstay for the Island Company Rum experience.

If you don't understand your own brand you rely on the ideas of others, outsiders that will have a difficult time getting it right. Spencer has always recruited top, young talent that delivers intense, high-level production value for a fraction of the cost of agency help. You have to have an original thought to be authentic.

Having produced, written, directed and edited his own film product, Spencer has a campaign of 5-10 commercials already written and planned for the immediate future to push the rum into new territories.

OK, we’ve shown you everything now; we’ve shown you what we’re all about, where we came from, where we plan to go, and how we plan to get there… We want as many of you as possible to come along for the ride with us! Click on the red "Reserve" box, to invest.