IntermitFit gives gamers exactly what they need to begin living a healthier lifestyle. IntermitFit allows gamers of all kinds to get daily intermittent workouts completed during times they were previously unable to, didn't realize they had the time, or just weren't motivated to do so.

Gamers are motivated through an in game and out of game reward system which allows them to accrue points through completed workouts. These points can be spent on rewards used in their video games, as well as products to help them continue their healthy lifestyle. Through providing a reward system, IntermitFit has the power to keep gamers motivated to better their overall fitness.

Gamers lack the tools and support, to be physically and mentally healthy.

Trends in the U.S. suggest that there has been an increase in mental and physical health issues such as obesity, depression, loss of sleep, anxiety and lack of self-confidence, all correlated with an increase in screen time. The biggest impact is seen within the kids and young adolescents aged 9 to 18.

Gamers of all ages alike are incentivized by a reward system that allows in-game or out-of-game rewards to be achieved.

Gamers are motivated by instant gratification. They are able to earn points by completing workouts. Once achieved, they can spend their points on rewards. This helps them stay on track and get into a routine. Parents are also able to track their kids activity and ensure their workouts are being completed while they are gaming.

Exercise and Physical activities are important for everyone, especially at a young age.

Exercise is an important part of keeping teens healthy. Encouraging healthy lifestyles in children and teens is important for when they grow older. Lifestyles that are learned in childhood are more likely to stay with the child into adulthood. Some changes in lifestyle can be harder to make as a person ages. The best way to promote healthy lifestyles is for the whole family to become involved. (Health Encyclopedia, University of Rochester Medical Center)

90% or more American children play video games.

Video game addiction is by far the most prevalent in adolescences. Screen time for children has seen a dramatic increase, with 13 hours per week spent on video games. Due to this, we have seen unhealthy habits such as extended sitting, poor personal hygiene, weight gain, irritability and lack of motivation in children increase.

The App & How 'IntermitFit' Works

With our simple 4 step method, gamers and non-gamers alike are able to open up the app and complete a workout in minutes. This allows for gamers to utilize our app in-game as well as on the go.

Video guided workouts from professional instructors

Stay away from the hassle of getting to the gym, paying for membership or using complicated equipment. Complete quick 30-60 second workouts comfortably from your home with video guided workouts from personal trainers.

The Market Opportunity is there!

With 90% of American children playing video games, our biggest impact would be to target young adolescents aged 9 to 18 and their parents. Our idea is to introduce them to the benefits that come along with working out and exercising at a young age.

Even though our initial target market is for kids aged 9 to 18, Intermitfit is meant to be used by ALL gamers young and old. The average gamer who is employed with a full time job, can come home knowing that they can get a full workout from the comfort of their home while enjoying their favorite game.

Making a Profit

Our app is based on a freemium and sponsorship sales model. With the foundation of our app being free, users can pay for a subscription to have access to more content and rewards.

Sponsorships and Partnerships

We want to provide gamers with rewards that motivate and encourage them to continue towards their new healthy lifestyles. Our goal is to partner IntermitFit with major gaming companies to help solve the issue of unhealthy gamers within the gaming community. By working with health and fitness vendors to supply healthy products as rewards, this would allow mutually beneficial partnerships, in which each side helps and earns profits.

Financial Projections

To test public interest, we ran IntermitFit through Facebook ads, and garnered a CAC of $5 and a CLV of $60. Based on this information, we were able to estimate a total profit of $320k from year 1 and $4.2 million from year 2.

Why now is the perfect time!

During the Covid-19 Pandemic, people were forced to work from home and gym facilities were closed down. We noticed an upward trend in gaming disorders, which correlated to an increasing number of unhealthy gamers. This trend lit the flame which started IntermitFit. We discovered, that by incentivizing gamers with rewards to do small exercises, we were able to shift the narrative of the "unfit gamer".

IntermitFit's Journey & Future Plans

Moving forward, we plan to raise capital for our MVP (Minimum Viable Product). Once completed, we are going to spend the remaining money raised on marketing, by advertising our app for the public as well as our video game community. Lastly, partnership and sponsorship deals with big video game companies and fitness vendors are the last targeted goal before mainstream consumption. 

The Team

Derek and Jared met and became friends in high school. Through video gaming and sports, they have maintained a strong friendship that continues to be the foundation of positive energy that IntermitFit is based on.

Join Us!

With a hungry team of founders, IntermitFit is ready to revolutionize the modern-day gamer. Check out our entire pitch deck below!