INSM, INC.

Cybersecurity

EARLY BIRD TERMS: $100,000 LEFT
INVESTMENT TERMS
Future Equity
 $10M  $9M valuation cap 20% discount
Early Bird Bonus: The first $100K of investments will be in a SAFE with a $9M valuation cap
$250, $500, $1K, $2.5K, $5K, $10K, $25K, $50K, $100K

Highlights

1
Founder has 10+ years in cybersecurity and enterprise IT systems.
2
Aired a professional 30-second commercial to build early brand trust.
3
Targeting the SMBs most overlooked by traditional cybersecurity providers.
4
Subscription model designed for recurring monthly revenue.

Team

Why Invest in INSM Inc?

Main Street Businesses Are Left Exposed

  • 30.2 million small businesses in the U.S.
  • 43% of all cyberattacks now target SMBs.
  • The average cost of a cyberattack on a small business is over $200,000.
  • Fewer than 15% of SMBs have enterprise-grade cybersecurity.
  • The threat is growing, and the majority are unprotected.

We Offer Zero-Trust Cybersecurity

  • INSM delivers AI-powered, zero-trust cybersecurity tailored to small businesses.
  • Built to be accessible for 99% of SMBs.
  • Enterprise-grade protection without the complexity.
  • We’re bringing Fortune 500-level security to Main Street.

A Massive Market, With Realistic Entry Point

  • Global SMB cybersecurity market projected to reach $68B by 2027.
  • Capturing just 0.01% = $6.8M in annual recurring revenue.
  • Our model supports long-term trust-building through affordability and simplicity.
  • We don’t need 1% of the market to build a meaningful, profitable company.

We Aired a Commercial Before Raising a Dollar.

  • Professionally produced 30-second ad launched the brand before outside capital.
  • Generated 30,000+ views and strong early engagement.
  • Demonstrates execution, market readiness, and community trust.
  • We launched with results — not just a pitch.

Revenue Drivers & Assumptions

  • $1,000 MRR per client aligns with industry benchmarks for managed cybersecurity services (range: $800–$1,200).
  • Low churn (<10%) expected due to critical nature of cybersecurity and long-term service relationships.
  • Client acquisition growth based on realistic ramp via outbound sales, MSP referrals, and channel partners.
  • Unit economics:
  • CAC: $10K.
  • LTV: $84K.
  • LTV:CAC Ratio = 8:1 — strong indicator of long-term scalability and profitability.
  • Recurring revenue model ensures predictability and operational efficiency.

Growth Strategy: Direct, Partner, and M&A

  • Direct onboarding of SMBs in key verticals.
  • MSP and IT reseller partnerships enable rapid scaling.
  • Acquisition roadmap begins in 2026 to consolidate tech and users.
  • Community-powered growth fueled by crowdfunding.
  • Combining channel scale with strategic acquisitions.

Founder-Led Execution

  • 10+ years experience in cybersecurity and enterprise IT.
  • Built infrastructure for healthcare, financial services, and government.
  • Deep understanding of both the buyer and the threat landscape.
  • Founder is not learning on the job — he’s already solving the problem.

Now Raising on Wefunder — $100 Minimum.

  • Valuation cap: $10,000,000.
  • Minimum investment: $100.
  • Use of first $50,000 raised:
  • 80% – Product development & operations.
  • 12% – Campaign marketing & compliance.
  • 8% – Wefunder platform fees.
  • Equity crowdfunding turns users into owners and brand ambassadors.
  • Invest early, own the upside, and help secure Main Street.



Overview