HoloGear LLC

Mission & Vision

HoloGear’s mission is to become the most innovative, tech-driven sporting goods and apparel company in the world. We plan to continue revolutionizing and enhancing the experience of nighttime athletics with our proprietary, holographic technology.

Our vision is to enable people with the freedom and safety to pursue their athletic goals, regardless of the time of day, and provide them with the opportunity to play sports and be active at night.

How It Works

1. PLAY SPORTS AT NIGHT: Wearing a pair of our HoloGlasses, will allow you to see the bright, colorful, holographic glow effect of our sports balls to your naked eye from up to 40 yards away.

2. EXERCISE SAFELY IN THE DARK: Our holographic sports apparel reflects car headlights, so you can be seen while walking, running, or biking at night.

3. CREATE EYE-CATCHING CONTENT: Take a flash video or flash picture of any of our holographic products and see the magical glow effect on your phone screen.

Strategic Advantage

HoloGear offers more than a product, we offer a unique and proprietary experience that interests consumers in the sports market and beyond.

• First to market

• Product feature inherently drives free, viral social media growth 
• Patent owners for holographic sports gear
• Exclusive manufacturing agreements
• Aesthetic product and packaging design allowing higher margins
• Distinctly unique products that separate us from competitors in the market 

Intellectual Property

Our proprietary material is embedded with thousands of reflective beads that powerfully reflect light. When a light is shined at our holographic products, a strong, colorful, luminescent glow will reflect back to the light source.

The light sources that work best for HoloGear products are our patent-pending HoloGlasses, a camera flash, and car headlights.

Patent & Trademark

• U.S. Non-Provisional Utility Patent Number 10,962,693 - This reserves HoloGear’s technology for reflective, holographic material being used to make retroreflective sports gear and equipment. Also, applied for this patent to be extended internationally.

• U.S. Provisional Utility Patent - Reserves the utility of adjustable, multi-angled LED lights on glasses. This will cover our Version 2 pair of HoloGlasses, enhancing the experience of playing sports at night.

• Trademark for the Brand Name HoloGear has been issued. 

Current Products

HoloGear's flagship product, the holographic basketball, was a major success with over 10,000 sold in the first 12 months of business. This success resulted in amazing feedback from our customers, requesting us to expand our product line into all sports categories. Of course, we listened and now offer over 25 different holographic products including all popular sport balls, activewear, and apparel.

HoloGlasses - Night Time Holographic Vision

Perhaps the most exciting HoloGear development was the launch of our patent-pending HoloGlasses. These sports glasses have one LED light on each side, which makes the glow effect of our sports balls visible to the user's naked eye from up forty yards away. The HoloGlasses enable athletes to continue playing their favorite sport at night, no matter how dark it is outside. They offer a unique, proprietary experience that interests consumers in the sports market and well beyond.

Unit Economics

During the year 2020, HoloGear had a gross profit of $2,866,444.02 with a blended margin of 75.93%. 

Data & Analytics

Since inception in May of 2019, some key HoloGear analytics are:

•  Average Order Value = $69.82
• Current Customer Lifetime Value = $104.17 
• Blended Margin = 75.93%
• Lifetime Conversion Rate = 2.78%
• Average Q4 Conversion Rate = 4.5% 
• Average Customer Acquisition Cost = $16.85 
• Total Online Store Sessions = 2.7 Million 
• Current Consumer Demographic = 70.4% female and 61.2% 35-64 years old 
• Total Order = 90,000 orders on website and 14,000 on Amazon
• 5-Star Reviews= 2,500

Social Media 

• Instagram: 50k+ followers, 3.17% engagement rate
• Facebook: 15k+ followers, 1,518 likes
• TikTok: 80k+ followers, 1,000,000 likes

Digital advertising, content creation, social media sharing, and online engagement are essential components of HoloGear's business model. Each day there are hundreds of pictures and videos that are posted on social media by our customers. The impact of one viral Tik-Tok/Instagram post can immensely increase the number of engagements and sales for our business. 

In an era of influencer marketing, the combination of HoloGear’s eye-appealing gear and a social media influencer can substantially increase brand awareness and revenue. Our affiliate marketing program has over 1,000 members, generating $20k+ in sales per month. We have barely scratched the surface in social media influencing, and strongly believe that we can build out our affiliate program with famous athletes from all over the world. For example, DJ Roberson, an up-and-coming HoloGear affiliate and influencer, posted a video on Tik-Tok with his HoloGear Basketball that went viral and generated over $12k in revenue for us in the matter of one week.

Sales Numbers & Projections

•2019: $947,371 (May/Inception-December)

•2020: $4,353,000 (First Full Year)

•2021: $1,123,831 (January-August) 

In the year 2020, HoloGear recorded 58% of revenue during quarter 4. Due to recent changes in the digital marketing landscape, we had to lower our advertising costs dramatically to make sure our spend was profitable and in the right places. That is why our 2021 sales numbers are lower than expected, but we are still projecting to top our 2021 sales number this year at $6.8M. Forward-looking projections cannot be guaranteed. 

Market Size

The Total Addressable Market Size for Global Sporting Goods and Activewear amounted to $741 billion in 2020.

The Serviceable Available Market of the US for Sporting Goods and Activewear amounted to $119.2 billion in 2020, which are both expected to remain popular in 2021. Particularly in categories such as outdoor individual sports, home exercise, yoga, e-sports, and virtual races.

Our sporting goods and activewear products are breaking into a new category in the sports industry. Our Total Addressable Market can capture at least 5% of the Serviceable Available Market, which is around $6 billion.

All of our products are just as functional and comfortable as any similar product on the market, plus they add the value of proprietary holographic material.

Key Milestones

Use of Investment

•75% Inventory: purchase larger amounts of inventory, which will support and scale our current sales channels

•15% Advertising & Operations: continue to operate the business at peak performance

•10% Research & Development: improve the functionality and playability of current products and create a variety of future products

Exit Strategies

Getting a return on your investment is as important to us as it is to our investors. HoloGear currently has multiple options that will allow investors to recoup their investment.

•Option 1: Partial Company Buyout 

•Option 2: Sell Entire Company

•Option 3: License Technology

Forward-looking projections cannot be guaranteed.