Holdon Bags Inc

Traditional Plastic—It's Everywhere

Some of it we need. Lots of it we don't. And according to most experts, traditional single-use plastic is the worst kind of plastic at every stage: production, disposal, and decomposition.

These traditional plastic bags pile up in landfills, clog waterways, and entangle wildlife.

And they take centuries to decompose. If thrown away today, these traditional plastic bags will still be emitting harmful toxins into our environment when our great, great, great, great, great-grandchildren are born. 

In The Current Aisle, Shoppers Don't Have A Better Option

Household bags are a commoditized category lacking innovation & freshness that is ripe for disruption with no differentiation, no loyalty, no joy, and most importantly—no options that are planet-friendly and made without traditional plastic.

Compostable Bags Are A $10 Billion Opportunity

Traditional single-use plastic incumbents have no competition. Across other Consumer Packaged Goods, eco-friendly brands are growing 5x faster than their conventional competitors.

White Space For A Premium Eco-Friendly Brand

Traditional plastic incumbents provide little to no investment in eco-friendly alternatives. Other eco-friendly brands offer alternatives to traditional single-use plastics but miss the mark on the durability and strength that the modern consumer expects.

HoldOn is primed to fill the white space for a premium brand that delivers on both eco-friendly material and durability.

HoldOn Was Born From The Idea That There Has To Be A Greener Way To Go About Our Daily Chores

Trash bags, storage bags, and kitchen bags are irreplaceable staples in our daily lives—but do they have to be made of 100% traditional plastic? 100% no. That's why we created heavy duty bags that are made with compostable materials and plant-based renewables like cornstarch, all without harmful toxins like BPA or PFOA—so you never have to sacrifice convenience to care for the planet.

HoldOn Bags Launched In May 2022

We focused our efforts on kitchen and zipseal bags that are just strong and durable as traditional single-use plastic bags, but made with compostable materials and plant-based renewables like cornstarch.

In 2023:

• HoldOn launched a product innovation to reduce our environmental impact even further. For all zipseal subscriptions, the bags are packed flat in an eco-friendly mailer—reducing the amount of packaging required while doubling as a mailer for the zipseal products.

In 2024:

• HoldOn launched a snack size bag to expand the zipseal bag line up and continue product innovation with the consumer in mind.

Designed With Convenience In Mind

HoldOn Bags are super strong, made with compostable materials and plant-based renewables—all without harsh chemicals like BPA or PFAO—all while helping to reduce the use of traditional plastic bags in our daily lives. 

We provide durable products to make it simple and easy for people to make plant-friendly choices – because we know that lots of people making small changes is how we can make BIG impact.

An Award-Winning Brand

HoldOn Bags was recently awarded Fast Company's 2023 Innovation By Design Awards in the Materials Category—this award recognizes brands that work to design a better world and push the boundaries of material innovation.

Direct-To-Consumer Success Demonstrates A Clear Market Fit

During launch week in May 2022—we sold out of initial inventory in less than 72 hours! Now, just over two years later, we've surpassed $4.3MM in lifetime sales and $2.0MM run-rate sales in 2024 via our website alone.

We continue to see consistent conversion rates above 5% and have achieved a 36%+ repeat rate that demonstrates early consumer loyalty.

Note: forecasted sales for full year 2024 cannot be guaranteed.

Early Success On Amazon Highlights The Size Of Opportunity

Launched in January 2023—HoldOn quickly established itself as the leader in the compostable trash and kitchen bag category. After selling out of initial inventory in the first week, we scaled to $100K in sales within the first three months.

In 2024, we have averaged 20% monthly sales growth on the platform and are approaching $3.0MM in run-rate sales. Amazon represents a massive opportunity for our business!

Retail Launch & Continued Momentum Into 2024

Following our DTC proof of concept, HoldOn Bags launched at Target, in store and online, in April 2023 to prove our our retail playbook.

We introduced 2 of our best selling products at Target—our 13 gallon large kitchen bags and 4 gallon small bin bags. We supported our launch with Earth Month activations and are participating in the Target Zero corporate sustainability initiative.

In 2024:

• TARGET: HoldOn’s shelf-presence was expanded by +25% stores—a strong, positive signal from this important household essential retailer!
• KROGER: HoldOn launched in over 400 stores, inlcuding: King Soopers, Fry's, Smith's, Mariano's, and City Market.
• ANDONICO'S: HoldOn launched with an expanded product line (13g kitchen bag, 4g small bin bag, sandwich zipseal bags and gallon zipseal bags) at all six locations
• EREWHON: This trendsetting retailer brought HoldOn's line up of four core products on shelf at all ten locations.

Bringing Excitement To A Stale Category

People LOVE our product because it doesn’t require them to make any changes to their habits – just a super easy switch to a more planet-friendly option that can make a big impact on our environment.

With over 40K happy customers and 90% 4 and 5 star reviews, HoldOn bags outperform other eco-friendly brands while driving higher engagement than traditional plastic incumbents.

Raising Capital To Enter 3rd Phase of Growth

After a successful launch in our Direct-To-Consumer channel in 2022, we have successfully expanded into marketplace and retail channels in 2023 & 2024. Our next stage of growth will be fueled by continued success on Amazon.com and in Target, and by expanding our retail sales channels across Grocery and Club Markets.

Note: future milestones cannot be guaranteed.

Use Of Funds

As a community-driven brand, we will continue to invest in affiliate sales, micro-influencers and strategic partnerships to extend our reach, activate individuals at a community level, and to build brand awareness as well as loyalty.

Lastly, we believe our strategic mix of direct subscription sales, expansion of product assortment and retail launches will drive revenue growth into 2025 and beyond.

Press Features & Reviews

Fast Company's 2023 Innovation By Design Awards | Winner in the Materials Category

The Materials category of Fast Company’s Innovation by Design Awards honors projects that push the boundaries of material innovation. This year’s winner, HoldOn Bag’s compostable trash and kitchen bags, are plant-based trash and storage bags that will compost within weeks, rather than centuries.

Fast Company's 2024 World Changing Ideas Awards | Finalist in the Small & Mighty Category

This annual award from Fast Company honor the businesses and organizations that are developing creative solutions to the most pressing issues of our time. HoldOn Bags was selected as one of three finalists in the Small & Mighty category, which recognizes projects from companies that have fewer than 50 employees.