hobbyDB
Built and Owned by Collectors like you
Last Funded June 2024
$775,679
raised from 1,911 investors
Investment Terms
You will be investing in hobbyDB through an SPV. This means that when you invest, you will be signing the SPV Subscription Agreement, not the direct investment contract. For more information on SPVs, see here.
Financials
We have financial statements ending December 31, 2023. Our cash in hand is $28,536, as of March 2025. Over the three months prior, revenues averaged $34,672/month, cost of goods sold has averaged $9,174/month, and operational expenses have averaged $42,527/month.
At a Glance
Jan 1 – Dec 31, 2023
$448,658
Revenue
-35%
-$333,766
Net Loss
$389,724
Short-Term Debt
+42%
$173,882
Raised in 2023
$28,536
Cash on Hand
-35%
Net Margin:
-74%
Gross Margin:
84%
Return on Assets:
-157%
Earnings per Share:
-$0.02
Revenue per Employee:
$224,329.34
Cash to Assets:
12%
Revenue to Receivables:
1,048%
Debt Ratio:
226%
HobbyDB Financial Statements and Report 2023 SIGNED.pdf
HobbyDB Corp Financial Statements 2024.pdf
HobbyDB Corp Financial Statements 2024 w notes.pdf
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Overview
Built and Owned by Collectors like you
Collectibles is a completely underserved, $500 billion market comprised of 75 million collectors. This market is ripe for disruption and with more than 80 years of combined experience, we know how to build THE resource for collectors that will become the next eBay/Etsy of the future.
Milestones
Hobbydb Corp was incorporated in the State of Delaware in October 2013.
Since then, we have:
Refer to Question 26 of this Form C for disclosure of all related party transactions.
Liquidity & Capital Resources
To-date, the company has been financed with $556,537 in debt and $4,346,406 in equity.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 24 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 12 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Hobbydb Corp cash in hand is $28,536.14, as of March 2025. Over the last three months, revenues have averaged $34,672/month, cost of goods sold has averaged $9,174/month, and operational expenses have averaged $42,527/month, for an average burn rate of $17,029 per month. Our intent is to be profitable in 3 months.
Since the date our financials cover, Hobbydb Corp drastically cut costs to ensure we can get closer to break even.
Revenue and expenses for the next few months will remain constant. To help ensure the success of hobbyDB, we dramatically cut costs at the beginning of the year. We will be optimizing the conversion and churn rate of our Premium service to help ensure it becomes a secure revenue channel for 2025.
With the loss of the Funko contract at the beginning of 2024, it has been difficult for hobbyDB to remain profitable for multiple months in a row. With the optimization of Premium and the continued sale of both exclusives and direct advertising promotions, we hope to be profitable by July.
We have the ability to raise more money from our angle investors, or potentially file for another loan. We also are introducing more Subscription plans to help improve monthly revenue.
All projections in the above narrative are forward-looking and not guaranteed.
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Overview
Built and Owned by Collectors like you
Collectibles is a completely underserved, $500 billion market comprised of 75 million collectors. This market is ripe for disruption and with more than 80 years of combined experience, we know how to build THE resource for collectors that will become the next eBay/Etsy of the future.
Milestones
Hobbydb Corp was incorporated in the State of Delaware in October 2013.
Since then, we have:
- We believe we are poised to conquer an underserved, $500B market comprised of 75 million collectors
- hobbyDB is home t0 700,000 collectors who have collections worth $5.7 Billion
- Our App continues to grow with more than 530,000 Downloads and a 4.8 rating on iOS.
- Backed by industry veterans including folks from Disney, Hot Wheels, and Collectors Universe.
- CEO ran the largest set of collector forums & founded the biggest European eBay business w/ $40M GMV
- Revenues & Gross Margin. For the period ended December 31, 2024, the Company had revenues of $448,658.67 compared to the year ended December 31, 2023, when the Company had revenues of $698,844. Our gross margin was 84.03% in fiscal year 2024, and 88.51% in 2023.
- Assets. As of December 31, 2024, the Company had total assets of $212,395.82, including $24,655.36 in cash. As of December 31, 2023, the Company had $322,702 in total assets, including $49,622 in cash.
- Net Loss. The Company has had net losses of $333,766.61 and net losses of $101,156 for the fiscal years ended December 31, 2024 and December 31, 2023, respectively.
- Liabilities. The Company's liabilities totaled $479,478.51 for the fiscal year ended December 31, 2024 and $369,409 for the fiscal year ended December 31, 2023.
Refer to Question 26 of this Form C for disclosure of all related party transactions.
Liquidity & Capital Resources
To-date, the company has been financed with $556,537 in debt and $4,346,406 in equity.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 24 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 12 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Hobbydb Corp cash in hand is $28,536.14, as of March 2025. Over the last three months, revenues have averaged $34,672/month, cost of goods sold has averaged $9,174/month, and operational expenses have averaged $42,527/month, for an average burn rate of $17,029 per month. Our intent is to be profitable in 3 months.
Since the date our financials cover, Hobbydb Corp drastically cut costs to ensure we can get closer to break even.
Revenue and expenses for the next few months will remain constant. To help ensure the success of hobbyDB, we dramatically cut costs at the beginning of the year. We will be optimizing the conversion and churn rate of our Premium service to help ensure it becomes a secure revenue channel for 2025.
With the loss of the Funko contract at the beginning of 2024, it has been difficult for hobbyDB to remain profitable for multiple months in a row. With the optimization of Premium and the continued sale of both exclusives and direct advertising promotions, we hope to be profitable by July.
We have the ability to raise more money from our angle investors, or potentially file for another loan. We also are introducing more Subscription plans to help improve monthly revenue.
All projections in the above narrative are forward-looking and not guaranteed.
Risks
1
The SEC requires that we identify risks that are specific to our business and financial condition. We are still subject to all the same risks that all companies in our business, and all companies in the economy, are exposed to. These include risks relating to economic downturns, political and economic events and technological developments (such as hacking and the ability to prevent hacking). You should consider general risks as well as specific risks when deciding whether to invest.
2
We have a limited operating history.
We have only been in business since 2013. While in that time we have gone from concept to a few hundred thousand users, our operating history is limited and there can be no assurance that we will be able to undertake our business plan for the long term, or that we will be able to reach profitability, or that our results so far are indicative of the results that we may be able to achieve in the future.
We have only been in business since 2013. While in that time we have gone from concept to a few hundred thousand users, our operating history is limited and there can be no assurance that we will be able to undertake our business plan for the long term, or that we will be able to reach profitability, or that our results so far are indicative of the results that we may be able to achieve in the future.
3
We operate in a highly competitive space and competition presents an ongoing threat to the success of our business.
There have been many entrants trying to reach sub-segments of our target audience and provide similar services. Additionally, we recognize that the large ecommerce firms such as Amazon or eBay might move into our field, potentially disrupting the space. Those large platforms have access to greater financial, technical, and marketing resources, which we may not be able to contend with.
Other Disclosures
The Board of Directors
| Director | Occupation | Joined |
|---|---|---|
| Christian Braun | CEO @ hobbyDB | 2013 |
| Peter Reschke | Retired @ N/A | 2020 |
| Ted Huffman | President @ Addion | 2020 |
| Miguel Mascarenhas | Co-Founder @ Fixando B.V. | 2023 |
Officers
| Officer | Title | Joined |
|---|---|---|
| Christian Braun | CEO | 2013 |
Voting Power
| Holder | Securities Held | Power |
|---|---|---|
| Christian Braun | 4,896,309 Common and Preferred | 28.6% |
Past Fundraises
| Date | Security | Amount |
|---|---|---|
| 6/2024 | Priced Round | $91,095 |
| 9/2023 | Loan | $85,000 |
| 5/2023 | Priced Round | $88,882 |
| 12/2022 | Loan | $49,383 |
| 4/2022 | Priced Round | $155,067 |
| 3/2022 | Loan | $65,000 |
| 12/2021 | Priced Round | $50,000 |
| 4/2021 | Loan | $127,131 |
| 12/2020 | Priced Round | $139,294 |
| 5/2020 | Priced Round | $10,000 |
| 4/2020 | Priced Round | $273,629 |
| 3/2020 | Loan | $20,314 |
| 1/2020 | Loan | $209,709 |
| 9/2019 | Priced Round | $260,000 |
| 12/2018 | Priced Round | $240,000 |
| 4/2018 | Priced Round | $500,000 |
| 10/2017 | Priced Round | $325,000 |
| 5/2017 | Priced Round | $2,868,406 |
| 9/2015 | Priced Round | $18,000 |
| 9/2013 | Priced Round | $75,000 |
Outstanding Debts
| Issued | Lender | Outstanding | Maturity |
|---|---|---|---|
| 1/7/20 | PayPal |
$19,948
|
|
| 12/3/22 | Christian Braun |
$63,003
|
|
| 9/5/23 | Quickbooks |
$75,782
|
9/5/25 |
Related Party Transactions
Use of Funds
| $19,999 |
5.5% Wefunder intermediary fee, the remainder of the funds (94.5%) will be used to finance the company's operations.
|
|---|---|
| $528,999 | 5.5% Wefunder intermediary fee
15% or ~$80,000 will be used to build image recognition into the hobbyDB App
30% or ~ $160,000 will be used to add more data to the site (we have been given the rights to add data by more than 250 individuals and companies and create up to 10 million more database pages)
11.2% or ~$60,000 will be used for UX design advice and implementation38.3% of the funds will be used to finance the company's operations. |
Capital Structure
| Class of Security | Securities (or Amount) Authorized | Securities (or Amount) Outstanding | Voting Rights |
|---|---|---|---|
| Series Seed Preferred Stock | 15,000,000 | 10,813,799 | Yes |
| Common Stock | 23,000,000 | 5,704,764 | Yes |
Form C Filing on EDGAR
The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.