I invested in HiveTracks due to a combination of their established solutions track-record with beekeepers around the world, the quality and experience of the management team, and their focus on using crowd-sourced, bee-driven data as a tool to both serve millions of beekeepers with critical insights and information, and also address predictive analytics, source-origin and other data opportunities in the bee and honey-related value chains, which are valued in the hundreds of billions USD. Not least, their nature-based solutions approach is grounded in a strong mission commitment, as evidenced by their public-sector partnerships in the US and internationally to provide their tools to smallhold beekeepers, among others.