Founded by Carlos Lazo with an insole investment of 20m USD, first launched in Mexico and now incorporated in the USA and other 16 countries. He created a premium tequila with only 3 ingredients that is enjoy with the same excitement as sports.
The word Híjole is used 756,000,000 times a day in Mexico. It's a traditional Mexican expression of excitement or surprise. It's a feeling you'll taste with our tequila. We want to deliver an exceptional, authentic experience in each bottle around the world.
We care for our Blue Tequilana Weber Agaves from the plantation of the first born hijuelos into our rich red soil until 6 years later when they have the perfect amount of sugar and are ready for the “Jima“, the harvest made by our Jimadores who have a history of generations perfecting the craft. Once we have finished the Jima and we have the “piñas“ from our agaves, the process of making our tequila continues at our production plants where the agaves are cooked for 24 hours in ovens before starting “la molienda“ or grinding to extract all the cooked agave juices that will be fermented and distilled to produce our 100% agave silver tequila Híjole!
At the end of our process we get a smooth natural tequila, easy to drink straight, on the rocks or in your favorite cocktail.
Híjole has secured multi-year sponsorship contracts with locally and globally recognized sports venues in major leagues in USA and Europe, as well as 5 teams in Mexico.
Having a presence in stadiums through sponsorships and bars provides the brand with exposure in a variety of other cultural events, such as concerts or shows, thereby amplifying our reach and visibility through more than 500 events and 15 million attendees annually.
Tequila is one of the fastest growing spirits in 2022 and Híjole! is uniquely positioned to dominate the category.
We're raising a total of $25M-$35M at 180m USD, to accelerate the next growth phase of Híjole! Funds raise in this round will help us expand to 25 US States, make strides to distribute in Asia, build additional distribution partnerships, and more.
We're carving out an allocation of $5M from our community of Híjole! fans and partners. We hope you join us!
Why Híjole?
This is the first time in history you can invest alongside sports entrepreneur Carlos Lazo. He first made a sole investment of $20M to Hijole, creating a premium tequila with only 3 ingredients. In a really short time, HÍJOLE! is revolutionizing the spirits industry with presence in 18 countries and more than 75,000 9l cases sold in 2023, 12 major league sport teams sponsorships including NHL, NBA, NFL and MLB, winning 19 spirit medals with worldwide recognition.
Why Tequila?
Tequila was the fastest growing spirits category in 2022, surpassing whiskey and hopefully vodka in 2023, to be #1. While tequila sales are expected to grow 81% from 2021 to 2028. This numbers are represented by China and USA importing over 16 million gallons of tequila annually with margarita being the most popular cocktail globally. In general spirits CAGR projects a 2-3% growth on average from 2021-2025, Tequila CAGR, projects a 7.58% growth, representing over 100 billions in expected sales during the upcoming years.
Why Wefunder?
Unlike traditional crowdfunding platforms, WeFunder allows startups to offer equity in their company to investors, rather than just rewards or donations. This makes it an attractive option for startups looking to raise capital from a wider pool of potential investors.
How to invest?
Step 1: Sign up for an account
Step 2: Create your profile
Step 3: Select amount to invest
Step 4: Choose investment method: Credit/debit card, wire transfer, apple pay or check.
Who should invest?
Anyone 21 years or older interested in growing the Híjole! community and believing in our brand have what it takes to be #1.
https://www.denverbroncos.com/news/broncos-name-mexico-based-hijole-tequila-official-tequila-sponsor-of-broncos-cou
https://www.nhl.com/devils/news/hispanic-night-release
https://uproxx.com/life/which-tequila-is-the-best-hijole-818-casamigos-or-jose-cuervo/
https://www.prnewswire.com/news-releases/premium-tequila-brand-hijole-expands-sports-marketing-portfolio-with-boxing-fight-sponsorship-301947574.html
https://www.fox8live.com/prnewswire/2023/09/06/emerging-premium-tequila-brand-hjole-actively-seeks-strategic-partners-investors/?outputType=amp