Heather's Choice

Good Food When + Where You Need It

https://wefunder.com/heatherschoice

Total raised on Wefunder: 0

Total investors: 0

Quick facts

  • 🦈 As Seen on Shark Tank | Season 15 Episode 10 + Update Segment Season 16 Episode 7
  • $6.3M Lifetime Sales & More Demand Than We Can Keep Up With!
  • Nationally Distributed with Key Outdoor Retailers including REI + Sportsman's Warehouse + Scheels
  • Gluten-Free + Organic + Made with Sustainably Sourced Ingredients
  • 42% Organic DTC with 40% Repeat Customer Rate
  • SKU Accelerator Pitch Showcase Fan Favorite
  • Recently Launched on Backcountry.com and Coming to Bass Pro/Cabela's Fall 2026!
  • 10 Years in Business + Ready to Feed the World!

Team profiles

Featured investor profiles

Heather’s Choice

Good Food When + Where You Need It

Funded badge
Last Funded January 2026

$688,392

raised

What Investors Say

LEAD INVESTOR
Invested $75,000 this round + $225,000 previously
Heather's Choice is leveraging its success with outdoor enthusiasts to now capture the everyday market. They're translating their delicious, nutritious meals made with real ingredients into convenient, healthy options for anyone seeking a break from the daily grind. By showcasing how their outdoor expertise translates to everyday wellness, they will expand their reach beyond weekend warriors to busy professionals and health-conscious families, creating a dominant health food brand in the years to come
What People Say