HALLO HELPER says, "It was a pleasure speaking to Katie Saro. She made some great points and I'm pleased to respond to her feedback on what we need to elaborate more on. —Couldn't Big Comps Just Enter The Market? Theoretically, of course they can. But key factors have shown they'll be losing money in expanding to niche markets. A big fund investor told us recently that if an investor hears or sees "niche market", they've already passed. It's a term that turns them off faster than you can say quiche. a) Cost and Worth : Niche Markets don't make for expansion markets, especially for bigger companies. The ROI is just too low for their investors and executives to accept. b)Localization Problems : Niche Markets, like Puerto Rico, have their own culture and buyer motivations. Past U.S. companies have failed to connect to the local market. We've seen big companies like Glovo from Spain and Groupon from the U.S. ultimately fail to reach adoption in Puerto Rico. Groupon was beat by a smaller company, Gustazos, which locals chose over them. c)Product Restructuring : In order for New entrants in our market to stay competitive to us, they would have to restructure their platform specifically to this niche market in order to include more services to their offering. Starting here is the only way to be here, and starting here allows HALLO to launch as the one-stop-shop app for your on-demand services and on-demand work needs. Thank you for interviewing us and giving your feedback Katie!"