GreenChoice, pbc

Climate-positive grocery marketplace for conscious consumers with dietary needs

https://wefunder.com/greenchoice

Total raised on Wefunder: 101233

Total investors: 47

Quick facts

  • Database of 360K+ products–evaluated on hundreds of dietary, health & sustainability data points 📊
  • Over 60,000 organic monthly users w/ 18% MoM growth. 10K+ registered accounts 🚀
  • Named by Google as 1 of the 3 “Best Apps for Good” in US 🏆
  • $600k raised from Katapult Accelerator, BonBillo Ventures, co-founder of Custom Ink, former-EVP of Stop & Shop, & more💸
  • Partnered with one of the largest organic & natural food distributors in US (Certified B-Corp) 🤝
  • 100+ sellers on waitlist; new seller applications every week 💥
  • Building the trusted conscious shopping platform in largest consumer sector (grocery) – $100B US market with 13% CAGR 🌱
  • Diverse team w/ dietary needs + expertise in machine learning, nutrition science, & sustainability 💪

Team profiles

Featured investor profiles

GreenChoice, pbc

Climate-positive grocery marketplace for conscious consumers with dietary needs

Funded badge
Last Funded August 2022

$101,233

raised from 47 investors
Pitch Video
Investor Panel

Investor Panel

Jacob interviewed GreenChoice, pbc on February 11, 2022. Play Video
Jacob Brutman
Jacob Brutman
Angel Investor, Ph.D. Chemist and Computer Enthusiast
Strengths
says, "I love the idea and can see myself using this application to ensure I am buying more environmentally friendly foods. They have a major strength in their use of data science and NLP to create their "green score" and I am satisfied with the sources they are obtaining their data from. I also appreciate that they make their process open to the public in case people want to know more about how the green score is calculated. I believe that they could easily build a large user base with their idea and generate large amounts of revenue."
Advice
says, "Keep up the good work. We need more sustainability oriented companies and startups."

What Investors Say

Co-founder @Epidemico (sold to Booz Allen), Computer Science Prof @Northeastern University, Angel Investor
LEAD INVESTOR
Invested $1,000 this round + $25,000 previously
I’m thrilled to serve as Lead Investor for this funding round for GreenChoice. As an angel investor, I’ve invested in a dozen early stage startup companies, focused on the climate, health, and software sectors. GreenChoice is well positioned at the intersection of all three of these market opportunities. Specifically, the convergence of market trends in online food shopping, consumer climate consciousness, and health and allergy concerns mean that there is an unmet need that GreenChoice is poised to fill. Further, Galen has proven himself to be a visionary founder, and exhibited ingenuity and resilience repeatedly through the inevitable obstacles that a startup faces. With his team, he has been able to build a compelling product and win an engaged user base of tens of thousands on a limited burn rate, while adapting and refining the business model. I know this about Galen from direct experience: I initially invested in GreenChoice in 2019, and then worked directly with Galen in summer 2021 to help improve backend software systems as well as manage transitions in the development team. I look forward to the traction GreenChoice will be able to gain with this new injection of funds.
What People Say