Question 1

Hi, you have an interesting product! Could you share with us an estimate of your revenue for 2021? Thank you

Accepted Answer

Hey Lea, thank you! :) And great question. We are projecting $1M in revenue this year, with $200K in monthly revenue by end of December '22 with this investment.

Question 2

Hello in your OVERVIEW HIGHLIGHTS it says: "Over 60,000 organic monthly users w/ 18% MoM growth. 10K+ registered accounts" and in your DETAILS it says: "Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses ...

Accepted Answer

Hey Vilem, great question! Historically our community has come to us for info–to check products GreenScores® and find the best options for their dietary needs & values that they can buy at their local grocery store or online. We only just started enabling commerce on our site mid-Jan of this year, so the three months prior to launching our Wefunder nobody could buy products from us. We’ve rolled out the marketplace slowly, with limited product selection, to test and ensure a good experien...

Question 3

Great idea. What percentage of the monthly users are currently spending money on the website?

Accepted Answer

Thanks Omar! Right now, 0.2% of our users are ordering from us. We aim to bring this up to 1% by the end of the year with this funding by (1) increasing our product selection to include more single items (they convert 2x higher than bulk), (2) publishing more shoppable content (right now only a small portion of our product pages & articles are commerce-enabled), (3) implementing best practices for ecommerce across our site and app, and (4) building out personalized email series that suppo...

Question 4

Hi, there! What is the strategy for ROI? Distributions? Private Sale/Merger or IPO? Excited to learn and proceed with investment. Really love what you're doing.

Accepted Answer

Claire, great question! We will definitely give you, our investors, and our team a liquidity event in the future, when the time is right. When it comes to an exit, we’re excited to keep all options open. Right now, we’re focused on continuing to build the best possible experience for our growing community. Our value exists because our community needs us and because they care deeply about our mission. Anything we do will be in line with our purpose to empower a disruptive conscious consumer mo...

GreenChoice, pbc

Climate-positive grocery marketplace for conscious consumers with dietary needs

$101,233

GreenChoice, pbc

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