Gio’s Outdoors

Three Kansas City-area outdoor stores and bike shops, with a fourth on the way in Lenexa

https://wefunder.com/gios.outdoors

Total raised on Wefunder: 5600

Total investors: 3

Quick facts

  • Three stores: Smithville, MO, Leavenworth, KS and Raymore, MO
  • Fourth store planned at the new Vista Village development in Lenexa, KS
  • Trek Preferred Retailer, with bike repair for all makes, e-bikes included
  • Online store can drop-ship 100,000+ products straight from suppliers
  • Bikes, archery pro shop, kayaks, fishing, hunting, camping and apparel
  • Self-serve kayak rentals through the Share Kayak app
  • Started in 2017 as the Smithville Bike Co-op, a local Facebook group

Team profiles

Invest in Gio’s Outdoors

Three Kansas City-area outdoor stores and bike shops, with a fourth on the way in Lenexa

EARLY BIRD TERMS: $49,300 LEFT

$50,700

raised from 7 investors
INVESTMENT TERMS
Future Equity + Revenue Share
10% of revenue  2.0X  2.1X payback multiple
Uncapped
Early Bird Bonus: The first $100K of investments will be in a SAFE with a $1.8M valuation cap

Highlights

1
Three stores: Smithville, MO, Leavenworth, KS and Raymore, MO
2
Fourth store planned at the new Vista Village development in Lenexa, KS
3
Trek Preferred Retailer, with bike repair for all makes, e-bikes included
4
Online store can drop-ship 100,000+ products straight from suppliers

Related company links

Team


Pitch Deck

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Memo

What Gio's Outdoors is

Gio's Outdoors is an independent outdoor store and bike shop in the Kansas City area. One stop covers most of what people need to get outside:

  1. Bikes. Trek bikes and e-bikes, plus parts and accessories. We're a Trek Preferred Retailer.
  2. Bike repair. We service all makes and models, e-bikes included, at all three stores.
  3. Archery. A pro shop that cuts arrows, tunes bows and sells targets.
  4. Water. Kayaks, kayak gear, and self-serve kayak rentals through the Share Kayak app.
  5. Fishing and hunting. Bait and tackle, with live bait in Smithville, and hunting gear.
  6. Camping and apparel. Camping gear and clothing for women and men.


How it started

Gio's began as a community, not a store. In 2017 Bob Wescott started the Smithville Bike Co-op as a Facebook group where local riders traded advice, parts and rides. In 2019 the co-op opened a shop. When everyone wanted a bike in 2020, the co-op found used bikes, fixed them up and got them back on the road. It became a Trek partner store, donated bikes with several nonprofits and co-hosted many events.

In 2022 Bob started Paradise Outfitters, an outdoor business on the 7,200-acre lake near Smithville, with family, ladies' and youth nights. In 2023 it signed a five-year agreement with Clay County to operate at the lake.

Gio's Outdoors LLC was formed in November 2023. Trek now lists our Smithville bike shop as "Smithville Bike Co-op @ Gio's Outdoors."

Where we are today

We run three stores:

  1. Smithville, MO: 14781 N Fairview Dr, our home store
  2. Leavenworth, KS: Gio's Outdoors & Bikes, 2920 S 4th St
  3. Raymore, MO: 401 W Pine St, which still carries the Dave's Bike Shop sign (Dave has retired)

We opened two new stores in a single year and hired and trained the staff to run them.

Online, giosoutdoors.com sells what we carry in our stores. Through links with our suppliers, it can also ship more than 100,000 products straight from the supplier to the customer. That lets a small store offer a big catalog without holding all of that stock on our shelves.


What's next: Lenexa

Gio's Outdoors is named as a planned tenant at Vista Village, a new development in Lenexa, KS. It sits off K-10 near Prairie Star Parkway and Ridgeview Road. It would be our fourth store and our first in Johnson County. Longer term, we want to grow into nearby states.

Why invest in a community round

We've always believed our community is our edge. This round opens a stake in Gio's to the riders, paddlers, hunters and neighbors who use our stores, so they can share in what they helped build.

How investors get paid (plain words)

This round's terms are set in the round on this page. Read them there before you invest. A few terms you'll see:

  1. Revenue share. A revenue share pays investors a set slice of the company's sales (revenue). Payments keep going until investors get back a set multiple of what they put in.
  2. Payback multiple. This is the total you can get back for each dollar you invest. For example, 2.0X means up to $2 back for every $1, paid over time. It isn't guaranteed.
  3. SAFE (future equity). A SAFE (Simple Agreement for Future Equity) is not stock today. It turns into ownership later, if the company raises a priced round or is sold.
  4. Valuation cap. The highest company value used when a SAFE turns into ownership. A lower cap means your money buys a bigger share.
  5. Risk. If sales fall short, payments can be slow or small. You may get back less than you put in, or nothing.

Risks to know

  1. Retail margins are thin, and bike and outdoor sales swing with the seasons and the economy.
  2. Opening a fourth store costs money and takes time. Its opening date isn't final.
  3. Gio's is a young company, formed in 2023, and depends heavily on its owner.
  4. Big-box and online retailers compete on price.
  5. Payments to investors depend entirely on how the business does.
Overview