What does your company do?
Clew is a countertop food waste recycling appliance that can process nearly all residential food waste (including avocado pits and most bones) into a dried and consistent output in under 2 hours. This ensures no food waste ends in a landfill, which is a costly problem for municipalities and, more importantly, our environment. Clew's goal is to create consciousness between people, their resource use, and its effects on our environment.
Where will your company be in 5 years?
In 5 years we would want to be known as *the* consumer lifestyle brand for someone who is trying to adopt more regenerative practices into their day to day life. We would love to have already launched our 2nd product offering which would continue to drive our mission of creating closed-loop products that are carbon positive in their lifespan. We would also want to have developed a robust and efficient reverse supply chain that allows for our Clew's to stay in circulation for as long as possible.
Why did you choose this idea?
"There is a huge divide between this problem statement and accessible solutions. I found this out when trying to divert my own food waste in my apartment. Frustrations arose with pick-up windows, lack of freezer space, worm pets, and no municipal services. Clew was built to bring compassion to habit changes towards environmental stewardship."
How far along are you? What's your biggest obstacle?
We have just completed our proof of concept prototype and are moving into our next phase of engineering and design. This will bring together form, colors, more extensive engineering, user experience, and concept refinement to build our Alpha prototype. Our biggest obstacle at the moment is fundraising (classic).
Who competes with you? What do you understand that they don't?
There are several other brands in this new market as people start looking for options to solve the problem of residential food waste. FoodCycler by Vitamix is the most well-known, as well as Tero, Lomi by Pela, and Kalea. Clew’s goal of a closed loop product shows that we understand our responsibility as a company to only put out something that can be a net positive for the world. We’re also the only ones able to handle harder food waste inputs like avocado pits, mango pits, and we’ve even processed an entire rotisserie chicken carcass. We’re going to be testing more extensive inputs in our next round.
How will you make money?
Clew appliances are planning to be sold DTC (Direct to Consumer) via our website. Anyone who invests in Clew will be notified to preorder next Winter (Q1 2022) for an end of year delivery.
What are the biggest risks? If you fail, what would be the reason? What has to go right for you to succeed?
The greatest risk at the moment is how early stage we are. It’s important to be clear that there is A LOT of work to go to bring this product off the ground and much more to consider and optimize in future rounds. We’re proud to be building the right team to make it happen, and have hit important milestones every step of the way. If we fail, it will either be because the lack of knowledge on why food waste is a problem and/or the market isn’t ready to pay for products that have a fair price rather than the cheapest price.
How big will Clew be?
Our goal is to be no larger than a toaster oven. Clew is built for the urbanite, and we know how precious countertop space can be in your kitchen. This is a critical design parameter and will be thoroughly considered moving forward.
What will Clew cost?
It’s unfortunately too early to answer this question. The world is learning that cheap manufacturing results in the true cost of the product being paid by someone else. The two largest victims are often the environment and labor rights. This is unacceptable for Clew, and our price will plan to reflect a fair price for manufacturing and built with recyclable and closed loop materials.