GenWell Is Building the Trusted Discovery Infrastucture for Women’s Health

GenWell is creating the missing infrastructure for credible health discovery, care navigation, and social commerce—starting with women’s health.

We’re building where healthcare actually begins today: online search and social discovery.

Who We Are

GenWell was founded by experienced health tech operators who have spent years inside insurance, marketplaces, and direct-to-consumer care—and saw firsthand how broken health discovery has become.

Our team includes:

1. Multiple 0→1 and growth-stage startup leaders & marketplace experts
2. Deep expertise in women’s health, misinformation research, AI/ML, and consumer health platforms
3. Advisors and medical leaders who understand both clinical rigor. media, tech, and modern distribution

We are scrappy, technical, and mission-driven—and we’re building this because we’ve lived the problem personally.

What This $100K Unlocks

This WeFunder raise is intentionally focused on including community advocates and strategic angels to maximize our growth. This is a small allocation benefiting our earliest champions ahead of our official spring 26 pre-seed round.

The $100K unlocks:

1. Launch & test expansion of our private beta
2. Increased onboarding of top-tier women’s health experts (target 500 for live launch).
3. Early AI training around our search experience to navigate users across our 50,000+ video content library towards the best match.
4. 3 LOIs with distribution partners
5. Expand our proof points for next institutional pre-seed round

This capital accelerates execution—it doesn’t fund exploration.

Please contact [email protected] for additional details or inquiries.

OUR FOUNDER'S STORY

I spent years building digital health products at some of the largest healthcare companies in the country. I understood the system better than most people ever would.

And then I got sick.

What followed was thousands of dollars in out-of-pocket costs on a high-deductible health plan, specialist appointments that led nowhere, and the particular exhaustion of being a woman in a medical system that kept telling me my labs were normal.

At some point I stopped waiting for answers and started doing my own research. I went deep — hours across forums, articles, social platforms. And eventually, I found it: a thirty-second video from a doctor on Instagram that changed the trajectory of my health. The information I needed had existed the whole time.

But it took years to find it. Thousands of dollars wasted before I got there. And when I finally found that video — there was no way to verify the doctor, no way to find similar trusted voices, and no path to actual care. The discovery dead-ended. I had to start over to find someone who could help me act on what I'd learned.

That's the problem GenWell solves.

Not the lack of information — there's plenty of it. The lack of infrastructure to make it trustworthy, navigable, and connected to real next steps. I built GenWell because no one should spend years and thousands of dollars finding a thirty-second video that was always there.

THE PROBLEM

80% of women start their health journey online — before or instead of seeing a doctor. This isn't a preference. It's a necessity. Rising costs, long wait times, and fragmented care have pushed women to self-educate before entering the system.

Where do they go? Google. WebMD. TikTok. Instagram. Reddit.

Social platforms have become the default health discovery layer. TikTok Shop alone captures $9B+ annually in U.S. health, wellness, and beauty spend. But while these platforms are fast, engaging, and personalized — they are dangerously unmoderated. Up to 50% of online health content is misleading, outdated, or harmful. Fake doctors and scam products outperform qualified experts. Algorithms reward virality over clinical credibility.

67% of women regret a health decision they made based on something they found online. Legitimate providers spend hundreds of dollars per patient trying to compete in systems that were never built for them.

This isn't a healthcare failure. It's a discovery failure.

THE SOLUTION

GenWell is the infrastructure layer that connects viral health demand to clinical trust.

AI-guided search. Johns Hopkins-backed verified creator content. A care marketplace where women can act on what they find. So a woman can go from symptom to trusted next step in minutes — not years.

We are not a content app. We are the operating system for modern healthcare conversion — where demand meets supply in the $68B women's health market.

WHY NOW

Three forces are colliding. Health discovery has permanently moved to social platforms. Social commerce in health is growing at 36% CAGR and is not reversing. And AI now enables personalized, contextual health guidance at scale.

Every adjacent player is structurally prevented from filling this gap. Social platforms cannot add clinical moderation without destroying their engagement-based business model. Legacy health platforms cannot retrofit social-era UX onto compliance-built infrastructure. The infrastructure layer between viral demand and clinical trust does not yet exist. GenWell is building it.

TRACTION

Before public launch:

1. Backed by Johns Hopkins Medicine with institutional support and grant funding
2. 400+ verified women's health providers and brands opted into private beta
3. 70,000+ clinically approved videos curated — proprietary dataset powering our AI
4. MVP built and functional in 10 weeks
5. Strategic angel round closed through private SPV with executives from Carrot Fertility, Google, YouTube, and SintaAI
6. Spring pre-seed in progress

This capital accelerates execution. It does not fund exploration.

BUSINESS MODEL

GenWell is a demand-first marketplace. We build consumer demand first, prove engagement and conversion, then activate the supply side as paying customers.

Year 1: Build and measure consumer search behavior. No monetization. Prove women engage, convert, and return.

Year 2–3: Convert providers already on the platform into paying subscribers. By conversion time, their content is already live and driving measurable patient inquiries. No cold outreach required. Provider CAC is structurally below industry standard.

Year 4+: Transaction fees, premium placement, and proprietary health behavior data.

Trust, data, and engagement compound together.

WHAT THIS ROUND UNLOCKS

This WeFunder is a community SPV — opened so our broader network can participate alongside our strategic angels before we close.

The capital accelerates three things: refining search and engagement features with our 200-woman pilot cohort, completing AskGen AI training on our video library, and reaching the proof points that make our spring pre-seed obvious.

This is the only SPV we will offer.

THE TEAM

Eris Hanson-Cooper — Founder & CEO

Ten years building health marketplaces at the intersection of insurance, providers, and consumers — UnitedHealthcare, Optum, Rally Health, Zaya Care, and Carrot Fertility. Contributed to platforms with $315M ARR. Pre-med background. Founded GenWell after four years navigating a broken health system firsthand.

Mark Zepeda — CTO

Fifteen years building 0-to-1 consumer health and social platforms — Rosy Wellness, Hart, Kickoff, Sugar. Built GenWell's MVP in 10 weeks. Deep experience in health content architecture, AI/ML, and healthcare data security.

Advised by leaders across clinical medicine, women's health, AI, and digital health distribution.

WHY WE'RE OPENING THIS TO OUR COMMUNITY

We believe the future of health discovery should be built with aligned operators, clinicians, and believers — not just institutional capital.

This is an opportunity to help shape a platform that protects the next generation from health misinformation, makes credible care easier to find, and builds trust into the foundation of digital health.

If you believe trust is the next great platform moat — and that women's health deserves better infrastructure — we'd love to build GenWell with you.