Live-fire culinary brand founded by 18 mega-influencers w/ a combined reach of 40 million followers

Last Funded May 2024


raised from 295 investors


From the founders of Spiceology.com (Inc. 5000's "Fastest Growing Companies List" 5 years in a row).
Our founding team consists of 18 mega-influencers that have a combined reach of over 40M followers.
Our team has over 325 years of professional BBQ & grilling industry experience.
Proven omni-channel sales & marketing strategy to spread the brand like wildfire.

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Our Team

FYR is a live-fire culinary consumer brand founded by 19 of the top food influencers.

who we are

With over 325 years of combined experience, our team knows a thing or two when it comes to professional BBQ & grilling.

FYR has 3 main product categories: Grills & Accessories, Provisions, and Fuel. We've spent the last couple of years designing products that will keep you Stoked For Life, and we're extremely excited to launch these products into the marketplace.

our story
Derek Wolf Over the Fire Cooking and FYR Founder

Derek is the man, myth, and legend behind @overthefirecooking. Over the last several years, Derek has built a community of over 8M followers that appreciate his passion for cooking over live fire.

After a series of successful product collaborations with an iconic spice company, Derek partnered up with Pete Taylor, the founder of Spiceology to start building a brand they've been dreaming about for years.

Together, Derek & Pete started building out an all-star team of founding members, advisors, and teammates to help take their vision and turn it into a reality.

our team
our vision

We believe we possess the knowledge and experience to help inspire, educate, and empower anyone who wants to experience live-fire cooking at its best.

Changing the grilling game with FYR Grill

our mission

Our sole mission is to design, build, and launch products that will keep you Stoked For Life.

what we do

It all started with our FYR HOT SAUCE TRIO. We launched these innovative hot sauces to help test the waters on exactly how powerful our creator team was... and man, we were in for a surprise.

We sold out in a few short days and had to immediately do another production run.

We've been developing a full line of provisions, including our FYR LIQUID BEEF TALLOW, which is 100% natural and destined to be your new cooking go-to.

Over the next year, we plan to launch multiple FYR PROVISIONS. All innovative and addictingly delicious.


We've been working on the FYR GRILL for almost 2 years now. Our goal was to design a grill that will be the centerpiece of your backyard... Something you'd be proud to cook on in front of your friends and family, and something that is built to withstand the hands of time.

We also wanted this grill to be portable. Something you can fold down to the size of a large cooler and take it camping, tailgating, to the beach, or virtually anywhere.

And last... We wanted this grill to be fun to cook on! Modular in design with plenty of accessories to play with.

We needed someone to help take our vision and make it a reality. That is why we partnered with Joseph Pruitt and his team at Atlas PMG. After 18 months of R&D, and multiple rounds of prototyping... We're ready to launch the FYR GRILL to the world!


Our team is digging the apparel line we've been developing... We'll be launching our gear to our community in February 2024.


FYR Fuel

We plan to launch our line FYR FUEL in early 2025, soon after we secure our first major retailers for the FYR GRILL.

why invest in Fyr

unfair advantage

We believe we have a considerable unfair advantage over our competition. Our creator team has over 325 years of experience as well as over 40 million combined followers that generate an estimated 1 billion monthly impressions.

FYR is brought to you by the founders of spiceology.com, which has made the Inc. 5000 list of "America's Fastest Growing Private Companies" for the last 5 years in a row.

Spiceology on INC 5000 list 5 years in a row

We believe we have the playbook that allows us to grow this brand and have it spread like wildfire.

proven strategy
FYR Channel Strategy

Over the last 2 years, we’ve built an incredible brand that has the potential to disrupt a multi-billion dollar industry. We have an experienced team, unbelievable reach, the vision, and the products to take what we started and have it spread like wildfire. 

It's Time To Ignite. Invest in FYR today.