Launching a Flagship Music Festival Established Our Brand
Starting a music festival from the ground up is difficult, but our first annual Fortress Festival drew more than 9,000 attendees from 33 different states to see acts like Run the Jewels and Nathaniel Rateliff. We had two stages, one on the lawn in front of the Will Rogers Memorial Center and one that hovered above the reflecting pond of the Modern Art Museum of Fort Worth, and attendees were able to wander through the galleries of the museum and experience world-class art. We were successful in creating a destination music festival that simultaneously established our brand for both white-label event services and future Fortress proprietary events.
We're Positioned to Fill a Dynamic Gap in the Market
Americans who attend a music festival every year
Average distance traveled by festival attendees
Our trajectory began with our first proprietary event, a large scale music festival in a market, North Texas, that has a population of 6.5 million people and no destination music festival. Fortress Festival will be an annual event and has the potential to grow into a high margin driver of sales. Over the years, we'll leverage the Fortress brand established by the festival and diversify our proprietary event portfolio to meet the varying interests of consumers. At the same time, we will use the resources and infrastructure to provide white label event services.
The white label event service side of our company doesn't face the consumer. Right now, the U.S. B2B Event Services industry is fragmented, with the top 50 companies generating slightly less than 50% of revenue. As a B2B provider with a high profile consumer brand, we will stand out among other players and be able to offer unique marketing value to our clients. Currently our clients include locally based organizations as well as Fortune 500 companies. As a turnkey service provider we can handle things like talent-buying, audio and visual production, logistics and promotion for any kind of event.
How our Multi-Faceted Business Model will Draw Revenue
Our first proprietary event, the Fortress Festival, was a huge hit. Our white label event service, launched in September, has already completed two contracted events, with many more on the way.
Our proprietary B2C events and experiences will generate revenue from ticket sales, corporate sponsorships at our events, and food, beverage, and merchandise sales.
Our B2B white label event services will generate revenue from content licensing, event and consulting fees, and experiential marketing services.
Our Progress So Far
Ramtin Nikzad and Alec Jhangiani Begin Working Together
Eventually, they'll become leaders of the Lone Star Film Society.
Completed a Successful Seed Round
Seed financing round reaches minimum raise amount.
Inaugural Fortress Festival Completed
To establish our brand, we completed our flagship festival with mroe than 9,000 attendees.
Hire a Third Full-Time Team Member
We hire a third team member to lead business development.
Diversify Proprietary Event Portfolio
We plan to expand our portfolio outside of music festivals.
Let's Experience Live Events Together
Experiences > Things.
A quick look at Facebook or Instagram demonstrates what our peers are most excited to share these days. It’s not their new car, a pair of shoes, or even their house. It’s the trip they’re on, the concert they’re attending, the conference that blew them away, or the cocktail they’re enjoying after completing a 5K with coworkers. It’s fascinating how one paradigm shift – the world going online – became a catalyst for another – the exaltation of live experience.
We are passionate about music and the arts and will never tire of presenting the best there is in new and exciting ways. We are also passionate about creating a myriad of unforgettable experiences for people to enjoy, discover and share. We created this company because it allows us to pursue our passions within the framework built on market research and response. Consumer spending on experience will likely not dwindle any time soon and those who master the art of creating compelling experiences will benefit. Of course, a startup is always a risk. We are confident that in learning about our company’s story and success, you will see it is a calculated one, taken based on experience and analysis.
We hope you will also use your own analysis and experience in evaluating whether to accept this challenge alongside us. We think you will find it worthwhile.
Alec Jhangiani & Ramtin Nikzad