I'm investing in Foodi for three reasons: 1. Foodi solves a clear business challenge for restaurant owners. With Foodi, small business owners will be able attract new customers by upgrading their online presence. They'll also be able to reduce costs and increase efficiency by simplifying the menu management process. 2. Ben has demonstrated his ability to persevere through the challenges of the startup world. He's designed a minimum viable product, navigated the nuances of the sales environment for this market, and demonstrated his ability to secure funding. Growing the business is simply doing each of these things in bigger proportion to what he's already done. 3. The success of a company depends in large part on the quality of the people involved. Having known Ben personally for five years, I've seen his consistency in all aspects of life. He's meticulous in maintaining both his business and personal life. I believe Ben is worth my investment both in time and in money.