FirmTech is developing a full collection of "Better Sex, Better Health" products that will empower adults of all genders to assess the intersection between their sexual wellness and overall health, medications and habits, while heightening their sexual performance and pleasure. With two successful products selling quickly, and several more in the pipeline, FirmTech is on its way to becoming the market leader in progressive SexTech.  We have already raised $2.6 million to support our mission. We are seeking additional capital to scale our product lines.

Previously, Dr. Elliot Justin, our founder and CEO, has personally launched five healthcare companies and has had four exits.  

FirmTech’s first two products received rapid recognition, collecting industry awards, press features, and substantial growth month-over-month. Future products are already in advanced development to tackle unaddressed sexual health discrepancies with innovations for all sexes. 

FirmTech’s award-winning, doctor-designed line of smart wearables and bluetooth-enabled mobile tech improves sexual pleasure, function, and long-term health outcomes.  Firmtech is paving the future of a global industry projected to be worth over $100B by 2030.

Unlike taut, conventional cock rings (C-Rings), FirmTech’s first product line enhances sensation with a malleable material designed for discreet use, total comfort, and an easy on/off experience. The patented hook and loop closure and pleasure-enhancing design are the future of C-Rings in the 21st century. 

On the outside, FirmTech’s rings are expertly designed to maximize pleasure and safe use. On the inside, embedded sensors in the Tech Ring track the key indicators of both erectile dysfunction and heart disease, providing invaluable health data for users and their health care providers.  

FirmTech’s product includes a bluetooth-enabled mobile app to share personalized insights and enhance your journey to greater health (and pleasure!) in the privacy of your home without appointments and prescriptions.

FirmTech’s mobile application helps you easily track the impact of medications on common health challenges, like ED, depression, and heart diseases so you can evaluate treatment paths with data-driven insights and autonomy. FirmTech devices provide valuable information to health professionals and individuals, making it easier to improve outcomes together.

Bluetooth-enabled sex toys held the largest share of the SexTech market last year, thanks to consumer interest in convenience, personalization, and interactivity. FirmTech is driving the market further with doctor-driven insights for long-term health and wellbeing.

FirmTech launched the first and only smart wearable created to detect key indicators of both ED and heart disease, presenting a significant leap in sexual health and general wellbeing. FirmTech’s products are designed by doctors and pleasure experts to improve long term health and sexual functioning. 

The majority of men over age 50 suffer from ED – and often in silence. Heart disease is a leading killer among all genders. FirmTech’s Tech Ring collects valuable health data to address both issues head on, making it possible for the first time to collect personalized sexual health information and potentially improve outcomes.

In addition to counting nocturnal erections, FirmTech’s Tech Ring is worn during sex to enhance performance and pleasure, while measuring the firmness and duration of  erections. These parameters are indicators of cardiovascular health and the impact of medications, diseases, diet, exercise, and supplements on men’s sexual fitness and wellness. The FirmTech app seamlessly tracks user data and provides customized insights,  making it easy and enjoyable to measure key health indicators and assess treatment paths. FirmTech brings the doctor's office home to users (and makes doctor's jobs easier, too!).

Health specialists agree: FirmTech’s wearable, pleasure-focused solutions are the next generation of personalized health care, offering customizable insights and data-driven feedback that supports individuals and their doctors. 

FirmTech makes it easy to measure powerful indicators of heart health and erectile fitness, supporting overall happiness, health, and wellbeing. Users enjoy discrete data collection and customized health insights, providing health autonomy and personalized support. Smart tracking with a sex toy is a win-win for users and the doctors who support them.

FirmTech helps enhance confidence, pleasure, and independence for the millions of people impacted by stigmatized health challenges. Users, press, and doctors agree that the time is now to invest in smart, wearable technology that improves outcomes while enhancing users’ sex lives.

With thousands of units sold, awards received, and press buzzing, FirmTech’s first line of products has already changed the status quo for men’s health. Next, the company will expand its impact in FemmeTech and continue leading the way for smart, wearable SexTech in the US and abroad. 

In addition to collecting novel health data, FirmTech is conducting research and clinical trials to expand access to information about the intimate connection between health, pleasure, and wellbeing. Working with urologists and experts across the globe, FirmTech is pioneering the future of personalized health care and addressing pervasive challenges with innovative design, research, and technology"

Elliot and his wife, Ann, founded FirmTech to address some of the most common and often stigmatized sexual health challenges on the planet.  Partnering with global health experts, they're building the future of SexTech, one smart toy at a time."