{"feedItem":{"id":185046,"sourceModelId":null,"sourceModelType":null,"title":"Weekly Update: Major Wins with Misfits Market & HomeGoods 🚀","visibility":"public","commentingPolicy":"public","pinned":false,"featuredOnSyndicateProfileAt":null,"type":"FeedItem::Update","publishedAt":"2025-08-25T15:14:55.276Z","softDeletedAt":null,"sendNotifications":true,"sendNotificationsAt":"2025-08-25T15:14:55.276Z","notificationsSentAt":"2025-08-25T15:14:56.857Z","scheduled":false,"scheduleBlocker":"This post has already been published","createdAt":"2025-08-25T15:14:03.659Z","updatedAt":"2025-08-25T15:14:56.874Z","content":"

Dear Yaupon Family,

We have two big pieces of news to share this week — both signaling major traction as we continue scaling Yaupon Brothers:

🛒 Launching with Misfits Market

We’re thrilled to announce that Yaupon Brothers will soon launch on Misfits Market, the online grocery platform with millions of sustainability-minded customers. This partnership puts our regenerative, American-grown tea directly in front of one of the fastest-growing communities of conscious shoppers in the U.S.

🏬 1,300 HomeGoods Stores Across the U.S. & Canada

We also sold through our entire legacy inventory to HomeGoods, clearing the way for our exciting new rebranded packaging. Our teas will soon be available in 1,300 HomeGoods locations throughout North America — a huge milestone in expanding accessibility and awareness of Yaupon nationwide.

🌿 Why This Matters

Together, these wins strengthen our multi-channel strategy: growing e-commerce through Misfits Market while expanding retail reach through HomeGoods. Clearing legacy inventory also positions us for a clean relaunch with refreshed branding that will stand out even more in stores and online.

Momentum is building fast, and we’re grateful for your continued support as we make Yaupon the next great American crop.

With gratitude,

Bryon White

Co-Founder & CEO

Yaupon Brothers American Tea

","author":{"id":2758687,"fullName":"Bryon White","title":"President, CEO, Co-Founder","bio":"Serial entrepreneur and angel investor helping startup founders own the grind. ","avatarUrl":"http://uploads.wefunder.com/uploads/user/avatar/2758687/small_medium_012ce174088377fd026020221004-123-ax0zv0.jpg","investorProfileId":2226915,"admin":false,"isWefunderTeam":false,"profileUrl":"https://wefunder.com/bryonwhite","badges":[{"id":4001380,"category":"veteran","presentableName":"Veteran","createdAt":"2025-10-05T00:00:05.760Z"}],"authorInvestorProfileId":2226915,"authorIsFollowing":false,"authorFollowId":null,"authorCoinvestAmount":null},"subject":{"id":124171,"type":"Company","name":"Yaupon Brothers American Tea","url":"/yaupon.brothers","logo":null,"tagline":"The only tariff-proof caffeine in the USA.","fundraising":false,"isFund":false,"isSpv":false,"canPinFeedItems":false},"likeCount":3,"commentCount":0,"repostsCount":0,"readCount":1,"permissions":{"canEdit":false,"canComment":false,"canPin":false,"canSchedule":false,"canSendNotifications":true,"canViewReaders":false},"commentsCloseAt":"2025-09-08T15:14:55.276Z","viewerSpecifics":{"isLiked":false,"isFollowing":false,"followId":null,"isCompanyInvestor":false},"coverPhoto":null,"bountyDetails":null,"feedItemEngagement":null,"attachments":[],"tags":[],"secretDraftLink":null,"path":"/yaupon.brothers/feed/185046-weekly-update-major-wins-with-misfits-market-homegoods","url":"https://wefunder.com/yaupon.brothers/feed/185046-weekly-update-major-wins-with-misfits-market-homegoods","displayTitle":"Weekly Update: Major Wins with Misfits Market & HomeGoods 🚀 | Yaupon Brothers American Tea","displayContent":"