As a fellow Veteran, I believe in investing in Veteran owned businesses. Also, the fact that Mr. Licata employs Veterans and people with disabilities is important to me. I personally have worked with children that have disabilities and have a younger brother who is Autistic. Knowing that Mr. Licata could just have easily outsourced his work but chose to do business, in the USA, specifically hiring veterans and people with disabilities is a huge factor for me. Also, I personally use the product and it is a simple, yet revolutionary design, that is sturdy, manageable and just makes sense!