Early investment opportunity to change the landscape of women's sports merchandise. With 60% of female sports fans struggling to find styles they love to support their favorite athlete and team, we are filling that $6 billion gap with fashionable, functional, well-fitted sports merchandise. We are raising funds to bring our 4-piece apparel fan wear collections to market, Fall 2025.
Female Sports Fans...We Got You! We are coming to market with fashionable sports apparel based on current fashion trends and styles made explicitly for women's bodies, shapes and sizes.
No More Wearing Sports Merchandise Made for Men!
Your investment today will directly fund inventory production for our National Women’s Soccer League Players Association licensing partnership and other upcoming sports and athlete collaborations. Together, we’ll bring this fashion collection for female sports fans to market —while championing and supporting female athletes.
FROM SKETCHES TO FIRST ROUND SAMPLES OUR COLLECTION IS COMING TO LIFE!
OUR JER-SHE: FROM CONCEPT TO SKETCHES TO SAMPLES:
OUR STADIUM PANTS - FROM CONCEPT TO SKETCH TO SAMPLE...
OUR CROSS CROPPED TEE: SKETCHES TO SAMPLES MADE WITH THE COMFORT AND BUTTERY SOFT FABRIC TO WEAR ALL DAY AND NIGHT...PAIR WITH OUR STADIUM PANTS!
OFF-THE-SHOULDER FLEECE: FROM SKETCH TO SAMPLE. MADE WITH STRAPS TO HOLD IT IN PLACE.
Invest in FanGirl Fashionista to Shape the Future of Women’s Sports Merchandise!
We’re tackling a $6 billion gap in women’s sports merchandise, and we’re just getting started. With your investment, we’ll bring our NWSLPA Athlete-NIL (Name Image Likeness) collection to market and the ability to expand into high-impact partnerships with new potential partners in Professional Tennis, College Sports, and with World Cup '26 and '27, and the LA28 Olympics, ensuring that female fans finally have stylish, high-quality gear to wear with pride.
Your funding will power:
✅ Inventory production and product launches
✅ Athlete collaborations and marketing to amplify each FanGirl Fashionista fashion piece
✅ Growth through new licensing deals and expanded product lines
✅ A seamless e-commerce and retail platform to scale our reach
The current sports merchandise for women primarily consists of jerseys, t-shirts, and fleece designed for men. These options are often oversized, uncomfortable, and lack style. As a result, women are taking matters into their own hands—curating and DIY-ing fashionable, form-fitting gear to show support for their favorite teams and athletes. This is Where the Gap is.
We create original designs based on current fashion trends and styles specifically made for women's bodies, shapes, and sizes. We incorporate women's voices and perspectives into our designs to ensure a perfect fit and functionality.
With our FanGirl Fashionista Collection coming to Market in 2025...
Sports Innovation Lab’s Rep Her Report highlights 84 million female sports fans outspend men on sports merchandise, yet 60% struggle to find styles they love. This represents an untapped $6.4 billion market opportunity, beyond the existing $4 billion market value
Four months after FanGirl Fashionista's launch, with One Team Partners, we secured our first license with the National Women's Soccer League Players Association (NWSLPA), giving us rights to the NIL of all 244 female athletes in the league.
FanGirl Fashionista Locks in First NIL Deal: Wasserman Collective Newsletter
Licensing International People Profile Interview
Shein x Felicity Collection
30% Design Development and Inventory: For our new NWSLPA partnership, including design development and graphics for the NIL of 10 female athletes, and manufacturing of our 4-piece collection: Cargo Pants, the Jer-She, a Cross-cropped tee and Off-the-Shoulder Fleece.
25% Growth / Licensing Partnerships: Licensing Fees - Minimum Guarantees and Marketing Fees for new sports licenses.
20% Staff and Operations: Staff Salaries including Marketing Head, Designers, COO, CEO, Recruitment Firm/HR, Retail Sales Executive, Legal and Accounting, and Office Overhead.
20% Brand and Partnerships Marketing: Social Media expansion and content creation, athlete collaborations, launch event (fashion week 2025), fashion shows, pre-selling each athlete’s collection, Promotions and content to drive traffic to retail stores and online store.
5% Retail Partnerships and E-Commerce: E-Commerce build and ensuring a seamless sale process, retail partnerships in-store marketing and concept shops.
*Sports Innovation Lab 2024 Rep Her Report
As a United Nations Equity Alliance 2030 member, we are passionate about Redesigning the World for Women. Our next mission beyond sports is to challenge the “Shrink it and Pink it” approach across various industries. We aim to drive change in areas such as fashion-inspired concert and festival merchandise for women, and consumer products like earbuds, toothbrushes, and toolkits—many of which are simply smaller, recolored versions of male-designed items.
Through our partnership with the United Nations, we also advocate for better-designed products and equipment tailored to women’s needs. This includes crash test dummies that account for women and pregnant women, first responder uniforms designed for women, surgical tools ergonomically crafted for women’s hands, and properly fitted medical scrubs, PPE, and other essential gear. Here's our future growth plan:
Less than a year ago, in August 2024, I officially filed FanGirl Fashionista as an LLC. But the idea had been in my heart since 2022. It all started at an Elton John concert—I was ready to spend money on some fun, blingy Elton merch, but all I found were oversized, unisex black tees and hoodies. A year later, at a Dodgers game, I had the same experience—searching for a stylish women’s top and finding nothing but men’s and unisex apparel.
I started talking to female sports fans like myself, and the frustration was universal. Mini focus groups with women on the street confirmed it—finding fashionable sports merch was nearly impossible. One woman I met had the perfect-fitting Dodgers tee. When I asked where she got it, she sheepishly admitted it was a boy’s size large. I laughed and said, "Way to be creative, but arrrrggggg!" She agreed. Women have been forced to DIY their game-day outfits—buying kids’ sizes, cinching oversized men’s jerseys with belts, and making do with what’s available.
That’s when I knew FanGirl Fashionista had a place in the market. Research confirmed it: 60% of the 84 million female sports fans in the U.S. shared the same sentiment.
Our next big moment came when a former colleague from the 1996 Atlanta Olympics introduced FanGirl Fashionista to OneTeam Partners. Four months later, we secured our first license with the NWSLPA. Interest grew. Now, with additional sports brands ready to collaborate, we’re launching this WeFunder campaign to bring our signed partners to market and expand our reach.
This is our first fundraising effort. While we may not have the budget for a high-end video yet, we have something even more valuable—the designs, the experience, the partners, and a $6.4 billion market gap that’s waiting to be filled. Now, we need you. Whether you're one of the 84 million female sports fans, married to one, friends with one, or cheering alongside one, you understand the need for change.
Investing in FanGirl Fashionista is more than fashion—it’s a movement to transform the sports merchandise industry, close the gender pay gap for female athletes, and revolutionize industries where women work and live with products designed specifically for them. I invite you to join us in achieving our first goal: bringing fashion to the stands, empowering female fans, supporting athletes, and driving the growth of women’s sports. From there, we’ll continue our work alongside the United Nations Equity 2030 Alliance to redesign the world for women. I’m excited to share this journey and would love for you to be a part of it!
Thank you,
LauraAnn Lamando