Fan Owned Club

Giving fans a chance to become an Owner in European soccer clubs on the rise

https://wefunder.com/fanownedclub

Total raised on Wefunder: 569454

Total investors: 456

Quick facts

  • ⏫ Join almost 500 others who have already invested in ownership of a professional soccer club
  • ⚽️ Unprecedented access to participation in and influence of key operational and strategic decisions
  • ⏫ Wouldn’t it be cool to say “yeah, I own part of a European Soccer Club”? You can be that cool
  • ⚽️ Participate in a unique ownership opportunity and take part in our promotion goals
  • ⏫ Own a club who's roster has included players from MLS, USL and International Clubs
  • ⚽️ Opportunities to visit beautiful Austria while planning trips to watch YOUR club play
  • ⏫ Connect with other fellow owners of YOUR club and build community through the beautiful game
  • ⚽️ Help create a voice for fans everywhere as we scale our unique Fan Owned Club model to new clubs

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Fan Owned Club

Giving fans a chance to become an Owner in European soccer clubs on the rise

Funded badge
Last Funded December 2023

$569,454

raised from 456 investors

Investment Terms

You will be investing in Fan Owned Club through an SPV. This means that when you invest, you will be signing the SPV Subscription Agreement, not the direct investment contract. For more information on SPVs, see here.

Financials

We have financial statements ending December 31, 2022. Our cash in hand is $11,498, as of August 2023. Over the three months prior, revenues averaged $516/month, cost of goods sold has averaged $14/month, and operational expenses have averaged $24,805/month.

At a Glance

Jan 1 – Dec 31, 2022
Revenue icon
$10,379
Revenue
Net loss icon
-$329,814
Net Loss
Short-term debt icon
$795,361
+20%
Short-Term Liabilities
Valuation icon
$487,701
Raised in 2022
Cash in bank icon
$11,498
Cash on Hand
Net Margin:
-3,178%
Gross Margin:
65%
Return on Assets:
-17%
Earnings per Share:
-$0.10
Revenue per Employee:
$1,729.83
Cash to Assets:
2%
Revenue to Receivables:
~
Debt Ratio:
54%
FAN OWNED CLUB INC. 2022 AND 2021 REVIEWED FINANCIAL STATEMENTS FINAL.pdf

Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

Giving everyday fans a chance to own a piece of a European soccer club

Fans are the lifeblood of any entertainment business. Typically, only the ultra-wealthy have access to an Owner experience - Insider access, operational influence and the opportunity to profit when things go well. Through crowdfunding and a commitment to the fans, we can offer a unique Fan Owner Experience to everyday fans.

Fan Owned Club brings fan ownership to the United States, starting with our first club, FC Pinzgau Saalfelden. In exchange for their support of the team, Fan Owned Club will offer a unique experience to soccer fans, in addition to pride and bragging rights.

Our playbook has turned around a struggling, unprofitable Club, that was virtually unknown outside its local area. Now we are vying for promotion and have fans in 42 states and eight countries. Our approach is working, and we are well on our way to building out a complete and sustainable Club. Next we scale by creating a platform to enhance the Fan Owner Experience and add scale by partnering with or acquiring other Clubs willing to give fans a voice.

Milestones

Fan Owned Club, Inc. was incorporated in the State of Delaware in March 2019.

Since then, we have:

  • ⏫ Join almost 500 others who have already invested in ownership of a professional soccer club
  • ⚽️ Unprecedented access to participation in and influence of key operational and strategic decisions
  • ⏫ Wouldn’t it be cool to say “yeah, I own part of a European Soccer Club”? You can be that cool
  • ⚽️ Participate in a unique ownership opportunity and take part in our promotion goals
  • ⏫ Own a club who's roster has included players from MLS, USL and International Clubs
  • ⚽️ Opportunities to visit beautiful Austria while planning trips to watch YOUR club play
  • ⏫ Connect with other fellow owners of YOUR club and build community through the beautiful game

The Company is subject to risks and uncertainties common to early-stage companies. Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future.

Historical Results of Operations

  • Revenues & Gross Margin. For the period ended December 31, 2022, the Company had revenues of $10,379 compared to the year ended December 31, 2021, when the Company had revenues of $0. Our gross margin was 64.67% in fiscal year 2022.
  • Assets. As of December 31, 2022, the Company had total assets of $1,919,749, including $33,618 in cash. As of December 31, 2021, the Company had $2,023,393 in total assets, including $30,432 in cash.
  • Net Loss. The Company has had net losses of $329,814 and net losses of $260,614 for the fiscal years ended December 31, 2022 and December 31, 2021, respectively.
  • Liabilities. The Company's liabilities totaled $1,040,861 for the fiscal year ended December 31, 2022 and $910,351 for the fiscal year ended December 31, 2021.

Related Party Transaction

Refer to Question 26 of this Form C for disclosure of all related party transactions.

Liquidity & Capital Resources

To-date, the company has been financed with $216,388 in debt, $1,019,426 in equity, and $250,000 in convertibles.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 3 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

Fan Owned Club, Inc. cash in hand is $11,498.44, as of August 2023. Over the last three months, revenues have averaged $516/month, cost of goods sold has averaged $14/month, and operational expenses have averaged $24,805/month, for an average burn rate of $24,303 per month. Our intent is to be profitable in 18 months.

Since our founding in 2019 our operations and finances have been primarily focused on the FC Pinzgau Saalfelden (FCPS) mens team.  This focus helped us turn an unprofitable relegation zone team into a breakeven (club level) playoff contender.  This was driven by significant increases in match attendance, local sponsorship, partnership deals that brought in more international friendlies and the addition of youth camps and clinics. 

With these successes, it became clear that there was untapped potential to drive significant franchise value by creating a more complete, well-rounded club.  At the same time, recognizing the strength of our Fan Owner base, the reputation, and relationships that we had established, especially in the United States, we identified several opportunities to generate revenue streams outside of FCPS and Austria.   Therefore, in the 2H of 2022, we started to execute a pivot with three key strategies:

 
1) Build a strong, sustainable FC Pinzgau Saalfelden >>> increase terminal value.
Build the womens program into a regional powerhouse (Project Ascend).
Develop the region’s first Youth Academy.
Sustain a competitive mens program in restructured third division.

2) Productize the Fan Owner Experience (FOX) >>> drive scalability and monetization.
Improve and better define the current FOX.
Fund and develop a multi-team MVP FOX platform.

3) Drive scale by partnering with more Clubs >>> transform to SaaS model driven by subscriptions.
Identify funding and targets for the next club partnership.
Build a multi-sport pipeline of interest for beta launch of FOX platform

The work begun in late 2022 has started to show tangible results behind this three part strategy with selected highlights below.  


Build a strong, sustainable FC Pinzgau Saalfelden.
In the spring of 2023, we launched Project Ascend, bringing in six US athletes and a new coach that led us to the league title and promotion to the 2nd division.  We will again invest in 2023-24 season as we grow both the local player pool and funding sources, including sponsorship, matchday and government funding.  We expect the program to be self-sustaining within three years and cash flow positive at the first division level. 

In March of 2023, the Austrian Football Federation awarded FCPS a license to start a Youth Academy after a lengthy application process that included identifying multiple education partner and local funding sources.  Our academy program starts August of 2023 with two boys teams and will expand to include girls teams in 2024.  

Our men’s team qualified for the playoffs and earned a spot in a restructured 3rd division that reduced the teams by more than 50%.  After four matches in the new 16 team league, FCPS is near the top of the table in second.   

Productize the Fan Owner Experience (FOX).
In 2023 we have launched several improvements to current FOX including community chat channels, an expanded merchandise selection, increased polling, and live streaming home matches for both the men and the women.  We have also partnered with a third party to develop a product roadmap, funding strategy and initial wireframes for the beta FOX platform. 
Drive scale by partnering with more Clubs.

Working with an outside investor, we identified multiple target clubs and facilitated the successful completion of his purchase of a football club.  We are currently working to translate an agreement in principle to provide the Fan Owner Experience to this club into a firm contract, with an announcement expected in September 2023.  Current expectations are that the partnership will include equity in the club and multiple recurring revenue streams through provision of the Fan Owner Experience and other services starting in 2024. 
In addition, we have had preliminary conversation with and expressions of interest with multiple clubs across sports in both Europe and the US. 

Other
In late spring of 2023, we concluded a successful virtual coaching development pilot with Shenandoah Valley United and are in active and developing conversations with several other organizations to launch this program, which is cash flow positive while also helping us penetrate and build new relationships in the US soccer market.  

We expect our monthly expenses to increase approximately $10K in the next six months largely due to investments in Project Ascend and additional expenses related to the startup of the Club 2 relationship.  These costs are expected to be wholly or partially offset by increased revenue from merchandise, sponsorship and partnership related to both Project Ascend and Club 2; however, we do not expect to be reach breakeven before the end of 2024.  This may be as early as summer of 2024 if we reach our full funding target, enabling us to accelerate launch of our FOX platform MVP or if Austrian funding sources for Project Ascend progress more quickly. We expect to generate approximately $50K in revenue in six months. Currently we have identified over $100K in government grants that would become available in the 1H of 2024 if our applications are successful.   

We are not yet profitable. We expect to reach breakeven in late 2024 and profitability in the 1H of 2025 based on the development and launch of the FOX platform and partnership with three clubs.  We anticipate finalizing a contract with our second club in September of 2023.

Besides Wefunder, in Austria, we are pursuing local sponsorship opportunities for womens program for the first time, as well as increasing local promotion and marketing to drive matchday and event revenue.  We have identified over $100K in government grants that would become available in the 1H of 2024 if our applications are successful.  In Spring of 2024 we plan to launch a local (Austria) annual membership program that will pair with our international Fan Ownership program.  New merchandise partnerships along with an expanded Fan Owner base will also generate increased revenues.  In addition, we are pursuing direct investment for our FOX platform build, credit facilities and have access to related party loans to cover short-term burn if necessary.

All projections in the above narrative are forward-looking and not guaranteed.

Risks

1

Economic conditions could adversely affect the profitability of some or all of our businesses.

Turmoil in the financial markets could adversely affect economic activity in both Europe and in the United States. Our operations and performance
depend significantly on worldwide economic conditions. The attendance of a sporting event and purchase of merchandise is discretionary, and the purchase of these items may be easily deferrable by consumers should the financial wherewithal of consumers not justify such purchases.  

An uncertain worldwide economic environment could cause the reported financial information not to be necessarily indicative of future operating results or of future financial condition. The economic environment could affect our business in a number of direct and indirect ways including: the record of the team, thus effecting the popularity of events and merchandise; the likeability of our team; the increase in popularity of minor soccer clubs on a global and local level;  changes in currency exchange rates; tightening of credit markets; and business disruptions due to difficulties experienced by suppliers (for our merchandise) and customers.

2

Our products face intense competition, and if we cannot compete successfully in our industry, and within our product lines, we could lose market share and our business could be adversely affected.

The markets for minor league sports teams are highly competitive and we face competition from a number of sources. Competition is primarily based on brand name recognition, the team’s record, the players the team attracts, the stadium and its features, the reach of the team beyond the local market, and the increase (or decrease) in the popularity of the sport of soccer. We will compete with not only other minor league soccer clubs, but also will compete with other sports and their popularity. Other soccer club competitors are significantly larger and have greater financial resources than we do. To compete effectively, we must (1) build the image of our brand and our reputation in our core markets; (2) be flexible and innovative in responding to changing market demands on the
basis of brand image; (3) keep pace with rapid changes in marketing strategies; and (4) offer fans opportunities to interact with the team. The purchasing decisions of fans for either tickets or merchandise, are highly subjective and can be influenced by many factors, such as brand image, marketing programs and the team’s record. Several of our competitors enjoy substantial competitive advantages, including greater financial resources for competitive activities, such as sales
and marketing and strategic acquisitions. The number of our direct competitors and the intensity of competition may increase as we expand. Our competitors also
may be able to respond more quickly and effectively than we can to new or changing opportunities, standards or fan preferences. Our results of operations and market position may be adversely impacted by our competitors and the competitive pressures in the sporting apparel, sporting merchandise and live or televised sporting events.

Increased competition in the markets for our products may cause us to reduce our prices to customers, which would cause our gross margin to decline if we are unable to offset price reductions with comparable reductions in our product costs. If our gross margin declines, our profitability could decline and we could incur operating losses that we may be unable to fund or sustain for extended periods of time, if at all. We cannot assure you that additional competitors will not enter our existing markets or that we will be able to compete successfully against existing or new competition.

3

Our failure to maintain or renew key agreements or changes in league or region policies could adversely affect our ability to distribute our media content which could adversely affect our ability to engage our international fans and fan owners and impact operating results. 


Other Disclosures

The Board of Directors

Director Occupation Joined
Gerald (Trey) Fitz­-Gerald III Marketing and Communications @ Real Salt Lake 2019
Steve Paris President @ Fan Owned Club, Inc. 2019
Ken Neal President @ Alliance Sports Managment, Inc. 2020
Andy Williams Head Scout @ Carolina Core FC 2020
David Crouch CEO @ Ten24 2020
David Herman Marketing @ Fan Owned Club 2023

Officers

Officer Title Joined
Gerald (Trey) Fitz­-Gerald III Co-Founder 2019
Steve Paris Co-Founder 2019
Ken Neal Director 2020

Voting Power

No one has over 20% voting power.

Past Fundraises

Date Security Amount
Priced Round $9,040
6/2023 Priced Round $30,000
3/2023 Loan $25,000
1/2023 Priced Round $52,725
1/2023 Loan $191,388
12/2022 Priced Round $129,501
5/2022 Priced Round $357,700
12/2021 Convertible Note $50,000
10/2021 Priced Round $37,500
4/2021 Convertible Note $50,000
1/2021 Convertible Note $50,000
12/2020 Convertible Note $50,000
2/2020 Convertible Note $50,000
8/2019 Priced Round $412,000

Convertible Notes Outstanding

Issued Amount Valuation Cap
2/28/20
$50,000
$26,000,000
12/2/20
$50,000
$26,000,000
4/1/21
$50,000
$26,000,000
12/20/21
$50,000
$26,000,000

Outstanding Debts

Issued Lender Outstanding
1/1/23 Stephen Paris
$191,388
3/31/23 Stephen Paris
$25,000

Related Party Transactions

Use of Funds

$50,000

Players and Staff (50%)
Fan Owner Experience (10%)
Operating Expenses (16%)
Marketing (2.5%)
Debt (14%)
Wefunder Fees (7.5%)



$544,000

Players and Staff (25%),
Fan Owner Experience (21%)
Beta Platform (8%)
Operating Expenses (23%)
Marketing (5.5%)
Debt (10%) 

Wefunder Fees (7.5%)

Raising the maximum will allow us to maintain our momentum with the FCPS women's team, progress our plans to launch our beta FOX platform, partner with new clubs and accelerate our efforts to create recurring revenue streams outside of Austria.



Capital Structure

Class of Security Securities (or Amount) Authorized Securities (or Amount) Outstanding
Common Stock 5,000,000 3,295,613

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.

Offering Updates

Fan Owned Club raised 50% of their target offering amount on Nov 14 2025

Fan Owned Club raised 100% of their target offering amount on Nov 14 2025

Details