The FAM Project, Inc

Where Families Connect

https://wefunder.com/fam.central

Total raised on Wefunder: 0

Total investors: 0

Quick facts

  • The infrastructure platform for family connection and local commerce
  • 27.6 Million consumers in ecosystem
  • $1.7 Million 2025 revenue
  • 1 Million mobile app downloads
  • 11,000 affiliates enrolled
  • Multi-revenue platform: subscriptions, licensing, promotions & marketplace
  • This is not a startup idea. This is a scaled foundation being unified and launched nationally

Team profiles

Featured investor profiles

The FAM Project, Inc

Where Families Connect

$100

of a $50,000 goal
INVESTMENT TERMS
Future Equity + Revenue Share
$20M valuation cap 5% of revenue 2.0X payback multiple

Highlights

1
The infrastructure platform for family connection and local commerce
2
27.6 Million consumers in ecosystem
3
$1.7 Million 2025 revenue
4
1 Million mobile app downloads

Related company links

Featured Investors

Team


Pitch Deck

1 / —

Memo

FAM Central helps families put down the screens, get out, and grow closer.

One platform to connect, save, learn, and experience more together—while connecting families with the local businesses, organizations, and experiences that strengthen their communities.

We’re building the platform for family connection and local commerce—with the potential to serve millions of families and thousands of businesses nationwide.

Families have over 500 conflicts per year over screen time.*

Inside most homes, everyone is connected to a screen and disconnected from each other.

FAM CENTRAL helps families lead their homes again as proactive parents with a plan.

(*AngelQ “Lost Childhood” Survey 2025)

The Real Problem

  1. Devices replaced connection
  2. Parents lack a unified system
  3. Existing solutions are fragmented

There is no single platform that combines proactive family structure, community incentives, economic opportunity, and local business integration into one ecosystem.

That gap is what we're building to fill.

Why This Wins Now

Five trends are converging at the same time:

  1. Screen addiction → crisis level
  2. Affiliate economy → normalized
  3. Subscription communities → exploding
  4. Local businesses → desperate for alternatives to Meta/Google
  5. Families → seeking values-driven platforms

FAM CENTRAL sits at the intersection of all five forces. That’s why this isn’t just a good idea—it’s an inevitable platform.

FAM CENTRAL is a membership-based platform that replaces passive screen habits with intentional family connection—combining education, local rewards, community engagement, and an integrated affiliate network into one ecosystem.

We use intentional technology to design better family environments and connect communities in real life.

Instead of telling families to "just put the phone down," we give them a proprietary FAM Plan—a guided roadmap to align values, improve communication, and create meaningful family moments.

The model is built around local activation. FAM CENTRAL enters communities through the institutions families already trust. Schools, churches, neighborhoods, local businesses.

Each channel creates a natural on-ramp into the platform as we teach each one to reach one and teach one stimulating viral growth of the community.

Millions of families already engage in local programs, events, and youth activities every week. Businesses spend billions trying to reach those families. But no unified platform connects families to local experiences and resources in one place.

What We’ve Already Built

This is not a concept-stage startup.

Since 2024, the parent company, The FAM Project Inc., has strategically acquired and integrated platforms that provide immediate scale, distribution, and monetization infrastructure.

Today, we have:

  1. 27,600,000 consumer opt-ins
  2. 30,000,000 emails sent monthly
  3. 1,000,000 mobile app downloads
  4. $1.7M annual revenue platform
  5. 11,000 affiliates & partners

Most startups are trying to reach their first 1,000 users.

We already have the distribution—now we’re building the destination. This dramatically reduces risk and accelerates our path to scale.

Network Effects

How the Flywheel Works

  1. Families join
  2. Businesses fund offers + events
  3. Rewards drive engagement + sharing
  4. Community grows
  5. More growth attracts more businesses

Every new community increases the value of the network—creating compounding growth across families, businesses, and partners.

The Team

Jashin Howell, Founder and President, is the chief architect of FAM Central’s concept. He leads the brand vision and strategy and is assembling the talent to bring that vision to life.

Brandon Barnum, CEO of The FAM Project, built Refer.com to more than 5 million members and generated over $500 million in referral-driven sales. He brings that experience—and his “Raving Referrals” model—to growing a network of families, businesses, and community partners.

Chris Lange, CEO of Hownd/Promo Engine, brings deep experience in local marketing and customer acquisition. He has owned and exited seven companies and built a platform that helps local businesses reach customers.

Together, the team pairs a clear vision for FAM Central with proven experience in national platform growth, referral networks, and local commerce. Those capabilities are central to connecting families with valuable experiences while helping community businesses grow.

How We Make Money

Multiple revenue streams scale simultaneously as the network grows. This creates a highly scalable, multi-sided marketplace with recurring and transactional revenue streams.

  1. Subscriptions (FAM Pass + programs)
  2. Local Market Licensing (Local Leaders)
  3. Business Promotion + Affiliate Revenue

Each family, business, and Local Leader contributes to multiple revenue streams—dramatically increasing lifetime value per user.

Local Leader Expansion Model

Exclusive zip code licensing

Community activation through:

  1. Classes
  2. Clubs
  3. Causes

This creates a decentralized, market-by-market expansion engine—similar to franchising, but faster and more scalable.

Every Local Leader becomes both a community builder and a revenue driver.

As this model expands, thousands of Local Leaders will activate communities across the country—creating a nationwide network effect.

Competitive Landscape

The comparison table tells the story clearly. Platforms like Nextdoor handle families and events but not business promotion or community rewards. Groupon and Yelp promote businesses but have no family or event layer.

FAM CENTRAL is the only platform that checks every box. Families, events, businesses, business promotion, and community rewards in one integrated ecosystem.

We don't compete with any single one of these platforms. We sit in the space between all of them, where no one else is building.

Financial Projections

The projections show three revenue lines. FAM Central (core platform), Promo Engine, and WER1 (Profit Partners affiliate network). Combined revenue is projected to grow from $2.25M in 2026 to $96.8M by 2030, with profitability starting in year one.

Growth is driven by:

  1. Existing distribution (27M+ users)
  2. Local Leader expansion model
  3. Multi-revenue monetization per user

These projections are not based on theoretical growth—they are built on existing infrastructure, proven revenue models, and scalable distribution.

Initial growth is driven by activating our existing distribution base, followed by Local Leader expansion into new markets.

Use of Funds

Every dollar raised has a specific job.

Category Amount

Product Development: $160,000

Marketing & Customer Acquisition: $595,000

Local Leader Activation:: $155,000

Operations & Team: $225,000

Working Capital: $100,000

--------------------

Total $1,235,000

These funds are designed to launch and scale the first wave of local communities, proving the model and accelerating national expansion.

The largest allocation goes to marketing and customer acquisition to launch the first wave of local communities. Operations is the second followed by product development which funds the platform families and businesses will use daily. Local Leader Activation funds the on-the-ground program that drives the flywheel in each new market.

Investment Terms

The raise is structured as a Regulation Crowdfund offering. SAFE notes with a $20M valuation cap. The minimum investment is $100. Early investors participate before the community rollout, meaning they're in the cap table before the growth phase begins.

FAM Points

As a benefit of investing in the FAM Central parent company, The FAM PROJECT, Inc., investors will receive FAM CENTRAL FAM Points (“FAM Points”) based on their investment level. FAM Points may be used to attend events and experiences, support charitable causes, or promote their content or business within the FamCentral ecosystem.

FAM Points give early investors promotional leverage inside the ecosystem—turning their investment into visibility, influence, and activation within their communities.

Early investors receive the greatest allocation of FAM Points, maximizing their ability to participate and benefit from the ecosystem as it grows.

Join The Movement

Become a Founding Partner.

Families are searching for connection. Parents are ready to lead. Communities are waiting to be rebuilt.

FamCentral is bringing it all together.

We’re not just building an app—we’re rebuilding how families connect, grow, and thrive. And in doing so, we’re creating one of the largest community-driven platforms in the country.

Join us as a founding partner.


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