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Scalable AI to combat the spread of fake news online

Pitch Video
Investor Panel

Investor Panel

Claudius interviewed Factmata on April 28, 2021. Play Video
Claudius Mbemba
CTO @ Alum: Techstars, Microsoft, OSU. Speaker & Tech Entrepreneur advising early-stage founders.
says, "Factmata is solving the misinformation problem using AI. The rise of fake news propagated over the internet is a trending and prominent problem. The internet has no robust nor reliable quality filter leading to a torrent of low-quality content online. Factmata's founders have backgrounds in automated fact-checking research. Their API-driven business model allows for the preservation of IP (AI model) while empowering enterprises and consumer tools. As opposed to competitors using government contracts to fund and build their solutions, Factmata primarily relies on consumer-provided data, leading to a more open and less biased solution."
says, "There are notable direct competitors working on this space such as Newsgard, but additionally, the major social media and other social network players who are facing this problem first hand are also working on solutions. Consumers will find it hard to trust a solution from existing and biased incumbents like Facebook, etc. Thus Factmata has the opportunity to position itself as the open and trustworthy automated fact-checking source. A focus on marketing and positioning itself in this space will be paramount. "

What Investors Say

Invested $10,000 this round + $200,000 previously
The power everyone has around the world to create blog posts, articles, comments, videos, and social media posts has emerged only in the last twenty years. The web is such an amazing environment and it's now bumping into a centuries old, critically important part of democracy—news. Along with all the fantastic aspects of the web come new problems like bias, misinformation, and offensive content to name a few. It can be confusing and difficult to cut through to the trusted, truthful information. That is why Factmata is such an important part of the future of our web.

What Friends Say

In the News

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We live in a world that, thanks to technology, is better connected and has greater access to information than ever before. Accelerated by the proliferation of smart devices and social media, this revolution has changed the way we live. However, its purpose so far has been to hold our attention, rather that to create a better society.
Call: Tech against Disinformation | Digital Future Society
September 10, 2021
Call for solutions: Techagainst Disinformation Call for solutions: Techagainst Disinformation How can technology optimise fact-checking processes and help the fight against disinformation? In recent years, technological advances, the widespread use of the internet and social networks have worsened the problem of disinformation.
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Factmata closes $1M seed round as it seeks to build an 'anti fake news' media platform
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While large companies like Facebook and publishers continue to rethink what their role is in disseminating news these days in the wake of the growing influence of 'fake news' and the ever-present spread of misleading clickbait, a London-based startup called Factmata has closed a seed ro...
Seeing Is Believing - Can A London Startup Solve The Fake News Problem?
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The British start-ups battling a tidal wave of fake news and conspiracies
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One British start-up taking on this kind of misinformation on the web is Digital Shadows. Digital Shadows, which raised $10m last year, focuses on scouring the dark web and fringe forums for threats to businesses and phishing campaigns. Its main tool, SearchLight, is essentially a dashboard of threats from shadowy corners of the web.
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Fake news has been around for a very long time. Some may argue that it has always existed or, better still, that it came along at the exact same time as mass media. However, the need for finding a way to unmask it (especially via social media channels), has become more relevant than ever before.
What People Say