EXOH smells like good times. It's aromatherapy disguised as fun and functional personal care products. We make lip balms and other practical products that smell so good, it'll make you smile.

All of our products are made in the USA, using clean ingredients that are ethically and sustainably-sourced. We believe in trying to be good people, committing to evolving, and we sincerely believe in finding something to smile about.

Aromatherapy takes itself way too damn seriously. Which means there’s a ton of people on this planet missing out on the very real benefits.

Lip balm isn't gonna fix your life, but certain smells can unlock some of our best memories and feelings. Thanks to our olfactory system (that thing that processes smell) being super close to the part of our brains that store long-term memories, smell can instantly perk up your mood – and that’s something that everyone can benefit from!

By pushing function first, and the benefits of aromatherapy second, we're making the entry-point much more approachable for everyday people.

We're not reinventing the wheel here — people need, use, and love lip balm! This is the grown-up version of that stick you had as a kid, made with clean ingredients, certified cruelty-free, packaged in unique oval-shaped tubes that fit in every pocket.

We're currently producing 14 lip balms, in flavors ranging from almond champagne to maple bacon doughnut, with 10 new flavors ready to launch!

Single-use plastics suck:

We can't stress this enough: we will be one of the first personal care brands to utilize biodegradable packaging with the same form and function of traditional plastic packaging that people know and love (no cardboard lip tubes!)

• Once funded, our new lip tubes will be fully recyclable and also contain an organic additive that causes them to biodegrade... even if they end up in the ocean!
• Our new retail pouches are also fully biodegradable, and are comprised of a combination of corn, cassava, wood pulp, and beetroot.

Other advantages include:

• Founder Expertise: With 15+ years of CPG experience under her belt, our founder knows where to put our budget.
• Collectible & Giftable: With the ability to create consistent new and limited edition product drops, there's something for every holiday/season!
• Email list of 15K+ from founder’s previous brand who expressed interest in EXOH

We are officially post-launch, and pre-revenue! Since our website launch, we've generated ~$10K in revenues, primarily through email and organic traffic. We're seeing some initial numbers that we're really proud of:

• Average 12% Add-to-Cart rate
• Average 3% Conversion rate
• ~60% engagement rate with our "Mystery Flavor" free sample included in all orders.

We're also starting to see return customers, even prior to the release of our new products!

Because we're pre-traction, we're happy to provide more generous terms for this first crowd raise: we're offering a 30% discount for this convertible note.

We feel confident that with our founder's experience and resources, as well as our extensive preparation in building EXOH, we'll be on-track to reach our priced round in late 2024.

THE FUTURE

Lip balm is just the tip of the iceberg for EXOH. Once we establish traction, ensure that our costs look good, and find our initial fanbase, we have a smell-good world of products planned! Next up...