Before you read about our journey grab some 4-packs in our Online Shop and check out what all the buzz is about! Use Discount Code EMBWEFUNDER20 to get 20% off!

Embolden is a craft beverage brewery located in the heart of San Diego’s beer capital, Miramar. We were born out of challenge in November 2020 and pushed forward to serve as a beacon of hope for all who love craft beer and beverages as much as we do and for those with a passion for diversity, inclusion, and access in craft alcohol.

Embolden was built on passion for our Craft, a Culture of rebellion, and dedication to Quality, Innovation, and a Promise to always beat to our own drum with our Community. We have built a Diverse Selection of products under our brands Embolden Beer Company, Shogun by Embolden, and New Motion Beverages. Bringing to market Craft Beer, Hard Tea, and the unique Matcha Hazy IPA and Hojicha Lager under our Japanese inspired line, Shogun, through a collaboration with Matcha Cafe Maiko San Deigo.

Retail Growth

Since November 2020, we have weathered competitive territory striking a deal with Scout and Classic Distribution to be distributed to Thousands of Grocery Chains, Restaurants, and Bars around San Diego, Orange County, and Los Angeles. Our continued strive for unexplored heights translated into expansion to the rest of Southern California, Central Coast, Arizona, and most recently the San Francisco Bay Area, and Hawaii allowing us to grow to over 500 recurring accounts on a monthly basis.

Retail Plan

We are investing in growth and expansion for the future for our brands. In 2024 Chris Gheen joined the team as a partner and director of sales & national accounts. His extensive experience growing brands like Ballast Point, June Shine, Villager Spirits, and Crook & Maker has allowed Embolden to chart a new path with major retailers. We built relationships and enjoyed sales traction in 2024 with retailers like Trader Joe's, Total Wine, BevMo, Grocery Outlet, and Barons. Our unique and diverse Japanese line of beers under Shogun has resonated with buyers and allowed us to secure authorizations for 2025 in Ralphs, Whole Foods, Albertson, Vons, & Pavilions and Erewhon. We are also in discussions with Costco, Sprouts, and Safeway and looking to expand in additional territories.

Forward-looking statements are not guaranteed.

Next Big Thing

Local craft beer is stronger than ever, Growing 3% in 2024, with growth in community focused taprooms and brewpubs. Hard Tea is the next big category in Flavored Malt Beverage (FMB) per Neilson and IRI, Growing Over 30%. We have positioned our brands under Embolden Beverage Group to take advantage of positive growth trends in the alcohol industry. This has allowed us to generate over $1,000,000 in trailing 12-Month Revenue​ with a Combined 10% YoY Growth.

Like any bold explorer, our pace and hunger for unchartered paths has not stopped there. They say the lesson is in the journey, and in the journey, you find yourself. In 2023, we Signed with Nagano Trading to distribute core and specialty beers and Hard Teas to Japan. This move Overseas ignited a new fire within. With a unique culture and perspective, we entered a new path, one with something beckoning on the Horizon. 

2025 Beer & Food Attraction

In 2024 we connected with Birrificio Brasca in Northern Italy which inspired us to set our sights on European exploration. Through a partnership with the Brewers Association Export Development Program, we have been Selected to Represent U.S Craft Beer at the 2025 Beer & Food Attraction Europe in February 2025 in Rimini, Italy.

In partnership with the Brewers Association of America, we seek to expand trade and secure Distribution Partners in several European countries. With the development of our Diverse and Internationally focused products we have found our key Differentiator through International Export and focus on diverse and bold products.

Cult Following

Connecting Digitally and in Real Life with our Community is our focus. We strive to put Liquid to Lips whenever we can do demos at major retailers and tap takeovers at influencers accounts to showcase our unique and delicious products. We have amassed over 23,000 followers through Instagram, Facebook, and email. In 2025, we are rolling out a robust brand ambassador and micro-influencer program to showcase our brands and tasting room locations through partnerships with influencers like Brand Ambassador Dave Colturi, Red Bull Cliff Diving World Series Athlete. We also have partnerships in the works with professional snowboarders, surfers, musicians, and local food influencers like the San Diego Local Instagram account with over 100,000 followers. We've cultivated relationships with like-minded globetrotters at Epic Records and the Revels Group and plan to sponsor major events and collaborate with artists on special release products.

What People are Saying

Winning awards across multiple product categories is in our blood. US Open Hard Seltzer championship Gold Medal Winning Cantina Getaway is the perfect margarita to pair with San Diego summers and amazing food. Our small batch hard kombucha, Berried Deep, won Silver at the California Craft Brewers Cup, and LiteHouse Blonde is our San Diego International Beer Festival Bronze Medal Winner. When it comes to awards, TV segments, and great press, Embolden has been racking up accolades since we opened and won Best New Brewery in 2020.

Embolden

Now for an introduction to the family. Embolden to us is our brave leader trudging through darkness on a quest to find the light and welcoming believers to join this journey. And what a Journey it has been! Since November 2020, we have boldly developed flavors for every mood and hit the scene with a consistent Lineup of Core Beers and over 70 Specialty Rotating Craft Releases.

Shogun

Our thirst for International Expansion and Culture lead to our key strategic partnership with our beloved friends at Matcha Café Maiko San Diego. From there we confirmed a new age was on the horizon and Shogun was born. A Japanese Inspired Craft Beer line bringing together Authentic and traditional flavors from Japan with a West Coast flair to support an Underrepresented community and flavor profiles in Craft Beer. We have developed the Matcha Hazy IPA and Hojicha Lager.

New Motion

New Motion is Embolden's Sister Brand offering craft Hard Teas and Cocktail Inspired drinks. Created for those who aspire to join this courageous journey through craft innovation and excellence but have a different style. We offer a better for you option with functionality for every lifestyle for lovers of craft to hit it hard in their day-to-day ventures and still rise to daring heights with a more Health Centered approach. Over the past 5 years we have developed over 20 Craft Hard Teas and Cocktail Inspired Drinks.

Brick & Mortar

Our Home in Miramar has been a pillar in the San Diego beer community for the last 4-plus years. We have hosted hundreds of events for our community which has led to our Miramar location accounting for over 35% of our Revenue with over 17,000 Customer Interactions with a 25% Yearly Rate of Return. 2025 looks to be a big year as we plan events, craft markets, and parties like the Taste of Japan San Deigo which is the San Diego expansion of an Orange County based event that sees over 100,000 people each June. We also have new Neighbors and fellow explorers to collaborate with in Club Kokomo Spirits owned by Mike Love, lead singer of the Beach Boys.

Ryoko Cafe

The Miramar headquarters will be adding Ryoko Cafe in house through a partnership with famed Japanese bakery Okayama Kobo. This Japanese American Fusion Cafe will feature a menu with appetizers, bites, wraps, rice bowls, Japanese sandos, paninis, and desserts. This exciting new partnership will allow us to further expand our community and lean into the Japanese Culture. Expanded hours, rotating specialty items, lunch and weekend brunch specials will allow us to create a vibe in Miramar and Fill a Hole in the Current Beer Community.

Rising Sun Collective

In December 2024, we expanded with our partners to open a tasting room in North Park called Rising Sun Collective featuring Japanese baked goods by Okayama Kobo, bites by Sipz Vegan Kitchen and Rising Sun Collective, Matcha drinks by Matcha Cafe Maiko, and Embolden Brews.

We are Partnering for Success​ in North Park and bringing a new model for tasting rooms to the table. Having multiple brands and options under one roof allows for Food-Hall Style Experience and execution and also allows for combined marketing efforts and multiple offerings for our community to enjoy their time at the collective.

Clairemont Mesa

2025 will bring the addition of a third tasting room location through our partnership with Matcha Café Maiko in Clairemont Mesa, San Diego. We are expanding the current space to over 2,500 square feet which will house a combined Cafe, Instant Ramen Food Concept, and Embolden's Third Tasting Room Location. This is right in the heart of the Rich Asian Community in San Diego and we believe the addition of Shogun by Embolden in this community will be a major success. We are also evaluating options for an Additional Location in the second half of 2025.

Unique Offerings Direct to Consumers

We're kicking 2025 off with a unique opportunity to ship our products to 46 States through our 3-tier compliant partnership with AccelPay. We can now Ship our Matcha Hazy IPA and Hojicha Lager Nationwide along with our offerings from Embolden beer and New Motion Hard Tea. We are also able to offer Same Day Delivery on several of our products in Southern and Northern California through our online shop in partnership with GoPuff. Marketing to thirsty travelers is paramount for our growth and we are working with Harbor Marketing Agency to target digital media ads to potential customers. We are also rolling out a plan to leverage Matcha Café Maiko’s 31 locations around the United States to market our offerings to their communities. This will give us access to email lists and Instagrams from multiple partners with over 150,000 email subscribers and 175,000 followers across the U.S.

At this time in the journey, we welcome you to grab 4-packs in our Online Shop and check out what all the buzz is about! Please use Discount Code EMBWEFUNDER20 to get 20% off!

The Plan

Investment in Embolden will help us take the next step on this Journey to Bring Bold, Diverse, and Delicious Beverages to our Expanding Community. Tasting room sales growth at Miramar, Rising Sun Collective, and Clairemont Mesa will be the foundation for our success. Optimizing our equipment and production capabilities in our brewing facility will allow us to focus on more small batch and unique beverages and releases on a monthly basis to fuel tasting room growth. Expanding our Marketing Activities and awareness will be critical for our growth. We plan to invest in events at our locations and with influencer accounts by growing the Taste of Japan San Diego, Direct to Consumer-focused ads, digital advertising, email and text message marketing, micro-influencers, brand ambassadors, and our musician focused artist collaboration series. Focusing on Growth Initiatives with our 6 Distributors and investing in our sales and demo team will grow our points of distribution and brand awareness.

Forward-looking statements are not guaranteed.

We made a promise to ourselves and our community a long time ago to never stop venturing to the light and we feel like we have now Truly Found our Light, our own Unique Voice, and our New Era at Embolden is Here!

As we enter this Bright Era of craft at Embolden, the future is for those who seek to Join this Journey with Us. Fortune Favors the Brave, or as we say here, Fortune favors the Bold. So, Join Us and let’s take this industry to Radically New Heights while Authentically being Embolden. We look forward to you joining this Adventure with us!

• $500 - 40% Online Discount up to 4 orders
• $1,000 - 4-Pack of your choice + Custom Embolden Hat
• $2,500 - 12-Pack of your choice + Custom Embolden Windbreaker + Custom Embolden Hat
• $5,000 - Case of your choice + Custom Embolden Windbreaker + Custom Embolden Hat
• $10,000 - 2 Cases of your choice + Embolden Swag Pack (2 windbreakers + 2 Beanies + 2 T-Shirts + 2 Hats)
• $25,000 - Cases of your choice + Embolden Gold Swag Pack (3 windbreakers + 3 Beanies + 3 T-Shirts + 3 Hats + Limited Edition Field Jacket)
• $50,000 - 4 Cases of your choice + Embolden Gold Swag Pack (3 windbreakers + 3 Beanies + 3 T-Shirts + 3 Hats + Limited Edition Field Jacket) Also, join us for a beverage collaboration of your choice that will become a special release in our tasting rooms. 
• $100,000 -  4 Cases of your choice + Embolden Gold Swag Pack (3 windbreakers + 3 Beanies + 3 T-Shirts + 3 Hats + Limited Edition Field Jacket) Also, join us for a beverage collaboration of your choice that will become a special release in our tasting rooms and distribution. Join us for a special party as well!

Hear more from our Founder's Team!