Question 1

Will you expand into commercial lighting?

Accepted Answer

Hi Will - We already have significant inbound interest in the hospitality sector for the emberlight socket, specifically from hotels. We're planning to send out samples in the next 2 months for several pilots. On the OEM side, we are getting requests to put our platform in products for certain commercial applications where our technology stack makes sense. 2 of the OEMs that we are sampling with are in the commercial sector.

Question 2

What are the challenges in selling licenses to OEMs? What does it take for a, e.g. IKEA, to partner with you guys?

Accepted Answer

Hi Greg - It can vary depending on the type/size of the OEM. Generally speaking, some of the challenges include finding the right contact, customer education, and pricing model. We've got several experienced B2B folks on our team including myself, so we feel very comfortable operating in this space. We've been utilizing our strategic partnership with Flextronics to gain inroads with their large OEM customers that are interested in getting into the space. It then takes an amazing product exper...

Question 3

Cool concept. Is there a plan to develop a "weather proof" version so that it may be utilized outdoors on porch or driveway lanterns? Would emberlight be compatible with the Nuimo device from senic? If so, is there any interest in collaborating in a marketing campaign?

Accepted Answer

Hi Dilraj - Thanks. The current product will be certified for outdoor use in damp environments. In other words, within an enclosure and not in direct contact with the weather. For full weatherproofing in other form factors (e.g. driveway lanterns), our strategy is to team up with the manufacturers that already make those, and provide the connectivity, intelligence and UX. The guys at Senic are friends of ours. We've been working with their team on integrating our products for some time now, a...

Question 4

What do you think of plum light and their light pad? Would you consider them a direct competitor? How are you better suited to capture more marketshare?

Accepted Answer

A connected light switch is an elegant solution once installed. However, the biggest drawback is the high friction for adoption due to the required high voltage installation. From our survey of customers, 75% of people were not comfortable doing that type of install themselves. Home automation already suffers from the complexity of install and setup, and that just adds another barrier. We feel that switches are best channelled through home builders, renovators, property owners, etc. which is ...

Question 5

What happens if the consumer's WiFi is down, does the Emberlight socket also work in the traditional sense?

Accepted Answer

Hi Kristy - When the user is within bluetooth range, we automatically detect that and fall forward to local control which is more responsive and not dependent on WiFi. So, if the WiFi was out, the user would still be able to control emberlights locally with the app in the same manner.

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