|1||We will plant a tree for EVERY dollar we raise!|
|2||16,000 + members, 98% member retention in 12 months.|
|3||Currently working with Fortune 500 companies, including Amazon.|
|4||Proprietary software for EV rideshare infrastructure (iOS, Android and Web)|
|5||Nominated for 2021 Innovation in Transportation.|
|6||Mobility As A Service (MAAS) is the fastest growing market.|
|7||Declined a $1,000,000 offer to buy our IP.|
|8||Potential deal to manage 800 vehicles Q3 of 2021 worth over $100M|
I invested in eCarra due to their ambitious vision to disrupt the Mobility on Demand and Mobility as a Service industries. Bringing a new and unique spin to an already successful service.
The Co-Founders, Rock and Kevin, bring their long time experience and expertise in transportation to this young venture. What they have created to date with limited resources is remarkable to say the least.
I am most impressed by the organic growth that the company has experienced to date with little to no marketing efforts. This company looks to be a diamond in the rough; needing just a small amount of added resources to transition into explosive growth. I am truly excited for eCarra’s future and look forward to being apart of that future.
From economics to environment, all electric passenger car services will dominate the next decade!
eCarra began as RideBrand in 2016 by co-founders Roscoe “Rock” Robinson and Kevin Shea, auto-industry and start-up vets, who recognized a quality-control gap in ride-hailing that inspired a marketing opportunity with local car dealerships. Soon thereafter, combining their mutual affinity for automobiles, tech, and the environment, the company focused on all-electric vehicles and quickly morphed into eCarra: electric Car ride awareness.
In 2018, eCarra partnered with local Tesla resaler, Dink Davis, the largest Tesla resaler in the United States. This partnership allowed eCarra to test concepts and 'fail forward and landed business-travel heavy RealPage, locally headquartered real-estate software company with 2000 people and broad national and international presence.
Fast-forward to today: eCarra just launched a game-changing app, generates revenue, and employs 7 people. With no marketing, we gained 1700 members and B2B traction from fortune 100 companies including Amazon, the largest company in the world.
eCarra app paired with all electric vehicles allows consumers to fully customize every aspect of their ride, down to the desired mood, music and stops along the way. Consumers can also track individual emissions savings – and we’ll even plant a tree for every rider, resulting in great experiences and cleaner air!
Our first group of driver hires.
We interview our driver partners up to 4 times before hiring. We make sure they are aligned with our culture, have good driving history and are customer centric.
The eCarra platform is built for the future of electric car passenger services. Here are a few features that will bring extreme value to electric micro fleets!
Currently our strategy is to offer safe, scheduled, sustainable transportation to corporations and businesses travelers. We have a 90% close rate, since there are little to no options that can be consistent. We deliver emissions data to teams to promote carbon reduction. We also
Brand Refresh by Caliber Creative
Every time someone rides with us we not only plant a tree, we collect carbon savings, gas savings, charging data (super important for charging infrastructure) and much more that we plan to monetize.
We launched the eCarra club giving Tesla owners the chance to offer up their vehicle to our platform for a fee. This made buying a Tesla a "no brainer" for some. currently we are building a fleet of vehicles we can rent by the day to add to our platform, which is available to any electric fleet.
We have five monetization models we plan to execute. First, service for a fee; we charged by the mile for our ride-share service. Currently, we priced just below the uber select model and able to keep margins around 40%.
Our platform is currently capable of advertising, subscriptions, data sales, and transactions enabler. (detail upon request)
eCarra has financial statements ending December 31 2019. Our cash in hand is $75,000, as of September 2020. Over the three months prior, revenues averaged $1,000/month, cost of goods sold has averaged $2,000/month, and operational expenses have averaged $15,000/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
eCarra is a Dallas-based car and driver mobility platform service that delivers clean and luxurious experiences in Tesla vehicles and plants a tree for every ride.
Our platform is built on a multi tenant architecture. In five years, we hope to license and franchise our platform to electric vehicle micro fleets all over the world. As well as operate in major markets in the US. Right now, we have began testing our platform in Dallas and Washington DC. We plan to sell the car service and continue to develop the platform. These projections cannot be guaranteed.
eCarra, LLC was incorporated in the State of Texas in November 2018.
Since then, we have:
Historical Results of Operations
Our company was organized in November 2018 and has limited operations upon which prospective investors may base an evaluation of its performance.
Related Party Transaction
Refer to Question 26 of this Form C for disclosure of all related party transactions.
Liquidity & Capital Resources
To-date, the company has been financed with $17,000 in equity, $270,000 in convertibles, and $100,000 in SAFEs.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 6 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 6 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
eCarra, LLC cash in hand is $75,000, as of September 2020. Over the last three months, revenues have averaged $1,000/month, cost of goods sold has averaged $2,000/month, and operational expenses have averaged $15,000/month, for an average burn rate of $16,000 per month. Our intent is to be profitable in 12 months.
Three days after the shelter in place we had 100% cancellation’s, we decided to keep everyone on board. We focused on getting content, serving those that may need it and trying new things.
Our marketing team has done a great job of connecting with people. During earth week campaign alone we reached 36,000 people locally and over 62,000 over the last 90 days.
We have already seen movements increase over the last 20 days. We feel strongly that our platform will be in high demand as people are looking for choices in mobility more than ever.
In six months from now, we hope (but not guarantee) to generate in $20,000/month in revenues. During that same time, we hope expenses will remain the same.
Yes, we have licensed the platform to FareRyder.com which has gained 11,000 members in just 60 days. We hope to utilize that revenue for additional capital if needed.
Not having Enough capital could be a risk to growth at this stage. We have no real debt and have proven to survive even in the worst economic climate.
The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
Pandemics could also a risk going forward. This type of devastation could make it very difficult to thrive.
People, right now it's critical that we get the right people on board, this could be a risk if we cant scale with the right team.
We are betting on manufacturers to produce more electric cars. If legislators don't hold to there end of the deal to clean up our nation.
If the US Government continues to delay electrification we could see a delay in the infrastructure needed to scale.
Right now there is not enough good competition in the US mobility markets. Not enough competition could cause delays to scale.
As a minority CEO, eCarra could have issues raising capital due to systemic racism. Much like Sidecar vs Uber, Uber was able to capitalize much faster than Sidecar.
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