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Invest in Eat The Frog Fitness

World’s First 24/7 Fit Tech Studio - Developed By The World’s Greatest Athlete


🥇 Co-Founded by 2008 Olympic Decathlon Gold Medalist & World's Greatest Athlete
💸 Previously raised 2MM (Angel) from Serial Investors, Fortune 500 Exec's, & Sports Icons
💸 Projected Annualized System Wide Revenue of 14MM+ by EOY 2022 (not guaranteed)
💸 6MM Aggregate Gross Franchisor Revenue since inception projected through 2022
🏪 35 Studios across the US & Canada open & operating or soon to open
🤩 Industry leading satisfaction ratings - 94% Net Promoter Score (NPS)
📊 Minimal membership turnover - 5% Attrition - 9+ Month Avg. Member Lifespan
🎉 Featured on Entrepreneur Franchise 500 - Top New Franchise 2021 - Top 500 Ranked 2021

Our Team

Co-founders Joe Culver and Bryan Clay saw a fitness industry that was broken, companies put profit above members and benefited when you didn't work out or hit your goals. They knew that they could do so much better!


Eat The Frog redefines the future of fitness for every body. The first 24/7 boutique fitness brand by the "World's Greatest Athlete" combines the best of personal training, group fitness, and AI technology.

Finally, training that's done for you. Elite-level coaching and insights, convenient, affordable, simple and smart... and super personal.

To become the World's Greatest Athlete, co-founder Bryan Clay had access to the world's best team… coaches, trainers, nutritionists, psychologists, the best technology and data available. All things the average person does not have access to.

After retiring from his 20+ year career as a professional athlete, Bryan realized that without his team, fitness is hard.

Personal training was expensive, group fitness was one-size-fits all, he had dozens of apps to track activity and plan meals - he realized that the fitness industry was broken and segmented. Nothing existed to bring together health and fitness in a way that worked.

Bryan knew that his struggle was likely everyone's struggle. So what does a retired pro athlete trying to stay fit do? He created a fitness brand that’s simple and made for members. For YOU!

(Left, Co-Founder and CEO, Joe Culver. Right, Co-Founder and CBO, Bryan Clay).

To make his dream come to life, again, Bryan found himself needing support - he needed a partner. He had a considerable rolodex of big-name contacts from his years in the limelight, but immediately, one name came to mind. A business expert was needed. Someone that understood the fitness industry and, most importantly... that he trusted.

Enter 30-year entrepreneur, investor, and franchising expert Joe Culver. Co-founder of Thrive Community Fitness Franchise and former Costco and tech-startup executive, Joe is a proven leader with a knack for developing successful companies.   Like many of the world-class business veterans who have mentored him throughout his career - he lives by the mantra, Never be afraid to fail! Our greatest successes are built on these important “life lessons”. He was able to supercharge Bryan's idea, make it scalable, and craft it into the company it is today. He is also the one to coin the now epic name - Eat The Frog Fitness.

... But why the name Eat The Frog?

"Your 'frog' is your biggest, hardest task of the day. I think of it as the one immediate task that could have the greatest positive impact on your life, and for many people, that's fitness." (Eat The Frog also is a statement Mark Twain made famous... google it!)

The fitness industry is full of business models that value profit over people. They create cookie-cutter, one-size-fits-all workouts that don't consider the individual—driven by what a scale says rather than how you perform, your long-term health, and your quality of life.

Confined by the four walls, gyms have no insights into what is happening in their members' lives. Maybe you don't see results because you're not getting enough sleep or eating right - how would they know? While there are amazing apps that can track these activities for you, the fitness industry remains segmented.

Brick and mortar locations vs. health and fitness apps.

Gyms and studios have notoriously been slow to adopt new technologies - maybe it's because their models benefit from you not reaching your goals?

We asked ourselves, can we do better?

The quick answer… heck yes! Eat The Frog exists to serve our members and help them pursue excellence. We are not one-size-fits-all. We believe that "fit" is a personal definition that enhances your quality of life. We believe the journey defines you, not the highlight reel. Most of all, we believe that when our members succeed, so do we.

When the rest of the fitness industry is choosing brick and mortar or app-based experiences, Eat The Frog seeks to bridge the gap in the industry.

So what is the Brick/Mortar+ strategy?

… It combines group fitness with an app-based connection that follows the member through life - connecting them with a personal coach, tracking progress, daily education, nutrition support, etc.

It's vital to keep the physical studio to anchor the member community, create accountability, offer 1:1 coaching - increasing results and retention.

Adding connected fitness, the "+" in the strategy adds a high-touch member experience and the ability to extend beyond the studio's four walls. We can use tech to understand our members better, offering elite training insights to personalize their fitness experience.

Why is this strategy important? Simple, no one is doing it.

Forward looking projections cannot be guaranteed.

Eat The Frog is experiencing explosive growth because we sit in the middle of 4 key areas of the health and fitness industry. Each area is experiencing tremendous growth independently, but no brand (outside of Eat The Frog Fitness) has merged them into one experience. We are confident that we can dominate the next generation of Fitness Tech with your support.

With over 35 franchise locations now open and operating (or soon to be open) across the US/Canada and hundreds of franchise licenses currently in development, our footprint is growing rapidly.

But we aren't done yet! We've got tremendous future growth and momentum just around the corner.

We could've gone the traditional route of raising capital from VCs, strategic investors, and the likes. However, to maintain independence, protect our vision, and remain accountable to our members, we've decided to take advantage of the unique opportunity that WeFunder provides.

Members and Franchisees are in love with Eat The Frog Fitness. With an average of 4.9 star rating across Google AND a global lifetime Net Promoter Score (NPS) of 92 - Eat The Frog is the TOP fitness brand on the scene.

Forward looking projections cannot be guaranteed.

Eat The Frog is about to disrupt the fitness industry completely. Our future development plans include introducing our AI Personal Trainer, "TAD."

TAD is your app-based trainer that follows you through life, gaining insights that no real personal trainer could. He reads and analyzes your (many) health and fitness apps and connects to your fitness wearables (Apple Watch, Fitbit...) to gain insight into your personal health and wellness. Using AI, Tad will be able to make intelligent recommendations, tweak your training plans, and so much more!

So even though Fitness is hard, with Eat The Frog, you'll feel like you have an entire team of professionals at your back.

So, if you're looking to add fitness to your investment portfolio, or if this exclusive opportunity just sounds fun, I hope you'll join me and our #frogsquad by becoming owners in our company and redefine the future of fitness for everybody.

View the Eat The Frog Fitness Deck for a more in-depth view > HERE