Eat The Frog Fitness

World’s First 24/7 Fit Tech Studio - Developed By The World’s Greatest Athlete

Last Funded December 2022


raised from 31 investors


🥇 Co-Founded by Olympic Decathlon Gold Medalist & World's Greatest Athlete
💸 Projected Annualized System Wide Revenue of 14MM+ by EOY 2022
💸 6MM Aggregate Gross Franchisor Revenue since inception projected through 2022
🏪 35 Studios across the US & Canada open & operating or soon to open

Our Team

Co-founders Joe Culver and Bryan Clay saw a fitness industry that was broken, companies put profit above members and benefited when you didn't work out or hit your goals. They knew that they could do so much better!

The new frontier of fitness

Almost no unified approach exists to bring together health and fitness to meet individuals where they’re at, every day, on their own time.

Founder Bryan Clay is a silver and gold medal Olympian, 3x World Champion, 3x USA Champion, and an accomplished speaker and writer.

His 20-year career in professional sports taught him what it takes to have a fitness journey filled with growth, where he was receiving the world’s best support through coaches, trainers, nutritionists, psychologists, and tech. When Bryan retired from his career in professional sports and tried to stay healthy and fit on his own, he quickly realized the fitness industry is broken and segmented.

To the average person, personal training is expensive, group fitness is one-size-fits-all, and there are dozens of disorganized apps to track activity and plan meals.

That’s why Bryan joined forces with 30-year entrepreneur, investor, and franchising expert Joe Culver to create Eat The Frog Fitness.

One hub, built for individual success

Together, Joe and Bryan built out a model that’s already leveled up dozens of gyms and thousands of people.

Their hyper-personalized training is taking the industry by storm, with:

🐸 24/7 Access
🐸 Fit Assessment
🐸 Heart Rate Zone Training
🐸 Custom Training Plan
🐸 1:1 Coaching
🐸 Nutrition Support
🐸 Connected Tech
🐸 Personalized Insights

…all in one place.

Connecting fitness to your life

Eat The Frog takes all the guesswork out of the “next steps” in your personal health and fitness journey and makes all the resources easily accessible.

💪 Personal training

…without the massive cost or rigid schedule

🤝 Group fitness

…without the one-size-fits-all approach

🍏 Customized nutrition

…that acknowledges your personal progress and plans accordingly

😄 Empowering community

…with education, motivation, coaching, and more

Members and Franchisees are in love with Eat The Frog Fitness.

With an average of 4.9-star ratings across Google AND a global lifetime Net Promoter Score (NPS) of 92 - Eat The Frog is the TOP fitness brand on the scene.

How are you different than your competitors?

The fitness industry is full of business models that value profit over people. They create cookie-cutter, one-size-fits-all workouts that don't consider the individual—driven by what a scale says rather than how you perform, your long-term health, and your quality of life.

Confined by the four walls, gyms have no insights into what is happening in their members' lives. Maybe you don't see results because you're not getting enough sleep or eating right - how would they know?

While there are apps that can track these activities for you, the fitness industry remains segmented like this:

Brick and mortar locations vs. health and fitness apps

Gyms and studios have notoriously been slow to adopt new technologies - maybe it's because their models benefit from you not reaching your goals?

We asked ourselves, can we do better?

The quick answer… absolutely! Eat The Frog exists to serve our members and help them pursue excellence. We are not one-size-fits-all. We believe that "fit" is a personal definition that enhances your quality of life. We believe the journey defines you, not the highlight reel. Most of all, we believe that when our members succeed, so do we.

When the rest of the fitness industry is choosing brick-and-mortar or app-based experiences, Eat The Frog is bridging the gap for a unified approach

So what is the Brick/Mortar+ strategy?

… It combines group fitness with an app-based connection that follows the member through life - connecting them with a personal coach, tracking progress, daily education, nutrition support, etc.

It's vital to keep the physical studio to anchor the member community, create accountability, and offer 1:1 coaching - increasing results and retention.

Adding connected fitness, the "+" in the strategy adds a high-touch member experience and the ability to extend beyond the studio's four walls. We can use tech to understand our members better, offering elite training insights to personalize their fitness experience.

We’re opening up a Community Round to allow people from all walks of life who believe they can achieve more by joining us to make elite health and fitness a personal, cost-effective, and unified experience.

Our Community Round is about more than just revenue and growing our customer base - we’re building a network of people who share our mission and values.

Eat The Frog is growing at light speed with over 1,150% growth over the last 3 years. We have institutional investors putting their money and expertise into the business, and in turn, we are offering our community an opportunity to invest alongside them, on the same terms.

To make things even better, the first $250,000 investment will receive a 25% discount to the current valuation cap of $25 million ($20 million). This is a unique opportunity to reap the rewards of trailblazing a new frontier in fitness.

As an Eat The Frog investor, you will be joining our investor network alongside sports icons like Anthony Tolliver, Fortune 500 executives like Nike VP Craig Cheek, serial investors like Robert Brown of Prasso Ventures, and more.

So far, we’ve raised $2M dollars from these high-net-worth investors and groups, but we can’t wait for you to join them in this opportunity to ride the wave of Eat The Frog Fitness.

What is the opportunity size?

Forward-looking projections cannot be guaranteed.

Eat The Frog is experiencing explosive growth because we sit in the middle of 4 key areas of the health and fitness industry. Each area is experiencing tremendous growth independently, but no brand (outside of Eat The Frog Fitness) has merged them into one experience. We are confident that we can dominate the next generation of Fitness Tech with your support.

With over 35 franchise locations now open and operating (or soon to be open) across the US/Canada and hundreds of franchise licenses currently in development, our footprint is growing rapidly.

We’re just getting started! We've got tremendous future growth and momentum just around the corner.

What impact will my investment have?

New brand and franchise development will drive growth for Eat The Frog.

Your investment will be leveraged to expand to nearly double the volume of studios next year alone (and many more in the future!). We’ll also be making the experience so much more robust - expanded offerings through a paid digital membership and a bigger, bolder brand.

Our most exciting news though…

…is that we’ll be elevating the experience with artificial intelligence.

Eat The Frog is about to disrupt the fitness industry completely. Our future development plans include introducing our AI Personal Trainer, "TAD."

TAD is the app-based trainer that follows you through life, gaining insights that no real personal trainer could.

He reads and analyzes your (many) health and fitness apps and connects to your fitness wearables (Apple Watch, Fitbit...) to gain insight into your personal health and wellness. Using AI, Tad will be able to make intelligent recommendations, tweak your training plans, and that’s just the start.

Even though fitness is hard, with Eat The Frog, you'll feel like you have an entire team of professionals at your back.

“If you're looking to add fitness to your investment portfolio, or if this exclusive opportunity just sounds fun, I hope you'll join me and our #frogsquad by becoming owners in our company and redefine the future of fitness for everybody.” - Bryan Clay

View the Eat The Frog Fitness Deck for a more in-depth view > HERE