Dust is a uniquely positioned American electric dirt bike company. With a flagship bike that maximizes performance at the right price, an underserved market, a world-class team, 150 pre-order customers, and a cult following, Dust is poised to lead the next generation of dirt biking and dominate the emerging E-Moto landscape.

This fundraise empowers our transition into mass production to capture the growing market opportunity.

We are witnessing an explosive market where dirt bike sales are projected to double over the next 10 years from $9B to $18B per year* (from 1M to 2M units), and eMoto penetration 8x from 4% to 30% (from 50,000 units to 400,000 units per year).

*Data gathered from Allied Market Research

Electric technology has matured, delivering vastly improved performance and user experience at accessible prices. It lowers the barrier for new riders while giving experienced riders more time on the trail and less time in the garage.

A new generation of powersports consumers is emerging, driven by the mass adoption of eBikes. More riders under 20 are learning to twist the throttle than ever before. The right product can bridge the gap, bringing these new riders into the core powersports experience.

In recent years electric bike sales have accelerated compared to gas. This represents an emerging opportunity for disruptor brands to establish market share and ride the wave of growth while incumbents focus on legacy business.

The mid-market presents a golden opportunity for Dust, as it remains largely untapped. Historically, this segment drives the highest sales volume across many industries, offering the ideal balance of performance and affordability.

By bridging the gap between ultra high-end, race-focused bikes and entry-level e-Moto options, Dust becomes an attractive choice for a broad range of riders. By focusing on this space, we're not just selling bikes—we're building a community of passionate, engaged riders.

Dust is the only US OEM in its category building bikes in America, in an industry dominated by US consumers. Coastal influence and lifestyle brand positioning elevates Dust beyond race results, connecting us with a massive audience.

Our deep understanding of Moto culture and the variety of dirt bike use cases has led us to the design of a bike unlike any other.

Weighing in at just over 200lbs, the Hightail is 15% lighter than a traditional 250cc, translating to a feeling of agility better than a 125, and it packs a punch. With 42 horsepower and 660Nm of torque, it delivers power comparable to a factory 250.

The Hightail is uniquely sized, making it accessible for new riders compared to full sized bikes, but undeniably fun and flickable for the expert.

The Hightail maneuvers in a telepathic-like way, and this is due to its wheelbase, kinematics, and center of gravity.

Say goodbye to the constant upkeep that comes with traditional gas bikes. The Hightail, being fully electric, requires very little maintenance. No more air filter swaps, oil changes, top-end rebuilds.

The quiet electric motor means you can ride in more places without disturbing the peace - whether it's a local park, your backyard, or trails closer to town.

And with quick and easy battery swaps (less than a minute) you get all the time on the bike you could ever dream of.

Dust has identified three core consumer groups who are consistently seeking high-performance gear designed for thrilling experiences.

1. The powersports enthusiast who has finally been intrigued by the benefits of riding electric, and the unique riding traits associated.
2. The Surron and other lower cost e-Moto owners who are actively seeking upgrades and full dirt bike capabilities.
3. The new breed of throttle based riders, cross over athletes and the next generation who have grown up “throttle native’” with e-bikes and other micromobility products.

Our unique Founders_50 and First_100 membership programs mean Dust has been revenue-positive from Day 1 and MRR covers our monthly burn.

Dust has attracted 25,000+ followers on Instagram with zero paid advertising. Largely helped by Surron creating a new generation of throttle-capable riders looking to upgrade. We also have 1,500+ monthly Newsletter subscribers with a 70%+ open rate which is crazy high.

We continue our organic marketing strategy with the addition of paid promos and field marketing activations, including demo tours and dealer pop-ups. We will continue to tap into the network created over the last year via athletes, early adopters, and investors to host launch events to allow riders to get on the bike and twist the throttle. 

What sets Dust apart is the unique combination of high quality ingredients, masterfully arranged for maximum rider benefit. But this doesn’t mean we have pulled the critical elements off the shelf.

We are focusing our R&D innovation efforts on the critical components in the electric vehicle system stack: the powertrain and control systems. Our battery pack, motor-gearbox unit (MGU) and vehicle software are unique to Dust and being developed hand in hand with proven high performance industry partners. We are working towards patents for software and hardware-related innovation of powertrain and control system, and also a design patent of our Dust Hightail bike. 

Elsewhere, we have chosen to utilize proven moto industry solutions for chassis, suspension, brakes, wheels and other rider touch-points; reducing development risk, increasing reliability and allowing riders to service their bikes more easily.

Dust has developed our operating strategy to maximize the benefits of US based final assembly and quality programs while benefiting from the cost savings of a global supply chain. Similar to the proven models employed by the mountain bike industry, this lowers the risk of quality issues sitting on cargo ships for months, or fluctuating tariffs impacting our ability to remain profitable.

We have a deep network of proven suppliers from the moto industry ready to produce components and sub-assemblies. These would get sent to our established operation partners, Bloom in Detroit, who will handle Assembly, Test, Fulfillment and Service.

We get that direct to consumer isn’t awesome for big complex products, but that the current powersports purchase experience in dealers isn't perfect. We are building a unique approach, where dealers are brought into the Dust way of doing things for a top notch customer experience.

The higher margin DTC offsets higher electric COGS (Cost of Goods Sold), and margin requirements from dealers. We leverage our strong Brand, organic social reach and UGC to minimize paid advertising. The combined results are higher sustainable profit.

Our DTC + Dealer hybrid approach gives customers the option for home delivery, or the traditional shop experience to test ride bikes as well as giving them a location where they can take the bike to get serviced.



We will focus efforts on establishing US market share, then utilize expansion into global markets in a phased approach, leveraging top performing distributors as partners.



Consumer sales set the stage for parallel growth paths with Military and Fleet (rentals + experience center) channels boosting total top line growth over time.

Forward-looking projections are not guaranteed.

Our pre-seed fundraise de-risks the key aspects of building a hardware business: product, manufacturing, brand and distribution. We will complete the design phase, established supply chain operations, building demand and establishing brand credibility through events and partnerships.

We have chosen WeFunder to help build a portion of the round so that our passionate followers can have some real skin in the game as we grow.

Forward-looking projections are not guaranteed.

Betting on hyper growth and massive VC backed rounds is a risky proposition. We are intentionally shaping the business to reach profitability in our first full year of sales, giving us a default “alive” standing, optionality on strategic path, as well as being primed for merger and acquisition discussions. Built around a tight and highly capable core team, we leverage a deep roster of talented external resources to reduce fixed operating costs.

We have been focused on building market share in 2-wheel recreation with our Hightail targeting the largest white space in Powersports. The Hightail acts as a beachhead with the option to expand into adjacent 2-wheel spaces to solidify our leadership in dirt, e.g. fleet variant for experience centers plus a solution for special forces. As the technology improves and market expands, entering into the full-size high performance segment makes sense to rival Stark and eventual incumbent entries. 

By developing the Dust brand credibility around 2-wheel performance, we can gain entry into the 4-wheel ATV/UTV market for continued expansion and establishment of a complete powersports portfolio of products.

Our founding team is deeply experienced designing, developing and bringing transformative products to market. We are performance vehicle experts from time spent at Audi, MillenWorks and Specialized. We have helped build notable consumer product companies including Glowforge, Hydro Flask and Skullcandy. Our extended advisor team have the unique combination of passion for moto and significant success outside of the sport.

We met at UBCO (HERE) building the world’s leading utility bike company. Delivering thousands of adventure bikes to market via a combined New Zealand and US HQ plus Taiwanese production.