As an automotive tech industry operator, investor and certified gearhead, my life has revolved around helping evaluate and build innovative mobility companies into serious players in the marketplace. Since initially connecting with the Dust team through an industry conference in Munich for mobility innovation, I was intrigued by their creative approach to cracking the electrification code for dirt biking. At first I knew I wanted the product, and so I took the leap and joined their groundbreaking Founders50 program. After joining the journey and witnessing the team navigate the early phases of building the business, I realized that they were solving for a larger opportunity than initially expected. While I firmly believe in the technical and experiential benefits of electric powertrains for enthusiast off-road riding, I now also see the massive potential to drive the growth of the industry by bringing in customers who had never before considered owning a gas motorcycle. The reason Dust I believe could dominate the emerging e-moto market is the quality of the founders, the quality of the product and technology, and the quality of the passionate community that they are building.