Do Only Good Certified Pet Nutrition

Healthy dog food with responsibly sourced ingredients

Last Funded December 2020

$99,707

raised from 35 investors

Highlights

1
The $225 billion pet care industry is growing; North American sales expected to hit $281 billion by 2023.
2
Dynamic market 68% of all U.S. households own a pet, and 90-million of those pets are dogs.
3
Emerging regional brand now capable of reaching over 1,200 retailers in the Pacific Northwest and California.
4
Direct to consumer successful launch with subscription option at dogcertified.com.

Our Team

My passion is dogs and I want my dogs to live long, healthy and happy lives. Dogs are just like us - what they eat affects their health and longevity. I wanted to give my dogs the very best nutrition. So I founded D.O.G. with Dr. Johnson and created recipes ensuring the health and vitality of dogs with transparent, sustainably sourced ingredients!

Do Only Good (D.O.G.) Pet Food

We started in 2016 with an idea to make dog food with a purpose ... to Do Only Good for dogs’ health and the planet.

My passion is dogs!

I wanted my dogs to live a long, healthy, and active life. Just like humans, dogs need proper nutrition to help achieve vitality and longevity. Do Only Good (D.O.G.) Certified Pet Nutrition® is a new pet food company that is taking an active approach toward the humanization of pet nutrition. D.O.G. pet products promote “the best in nature formulated with the best of science.” ™

Shared philosophy, a perfect match.

We partnered with Dr. Randy Johnson, one of the foremost and respected Pet Nutritionists in the nation, with a worldwide reputation for excellence in the field.

We began to build brand philosophy: Single-sourced proteins, true rotational feeding system, superior digestibility, and geared toward sustainability of the planet. Dr. Johnson formulated protein diets (kibble and can) in six varieties: Beef, Chicken, Duck, Lamb, Turkey, and White Fish.

Manufactured test runs of kibble with C.J. Foods. Full product line tested for palatability, stool, digestibility, and confirmed guaranteed analysis. Testing met and exceeded all goals!

Off and running, making food in USDA inspected kitchens.

We opted to source sustainable packaging for our kibble. We then began manufacturing of kibble with C.J. Foods for sale and our canned diet in all six varieties with American Nutrition.

D.O.G. began with a traditional distribution model with independent distributors in the Pacific Northwest, New England, and the Upper Midwest region, and late 2019 launched D.O.G self-distribution in California. 

Launched social media platforms: Facebook, Instagram, and Twitter.

Investor Testimonial

Brenda Watson, Founder & President of Vital Planet Natural Pet Care Experts

Why now?

The U.S. Dog Food market has never been larger – projected to reach nearly $39.0 billion in 2020. Coupled with this consistent annual growth since 2011, the major shift now is that millennials are the #1 owner of dogs in the US. These new pet parents and the “humanization” of dogs demand the best quality dog food.

People and their dogs love us!

Looking at an exciting and dynamic future...

In addition to our line of dog kibble and cans, we launched a line of pumpkin supplements. Our pumpkin supplements are a family of products to aid in the digestive health of both dogs and cats. It comes in three varieties: Pumpkin with Electrolytes, Pumpkin with Antioxidants, and Pumpkin with Omega Fatty Acids.

D.O.G. products are now in pet retailers through our current independent distribution partners. We are exploring more regional distribution affiliations in the mid-Atlantic and southern regions of the country.

We also have plans to expand D.O.G. self-distribution in California to include 50+ stores by December 2020.

D.O.G. has advantageously pivoted and reimagined the industry’s traditional, single distribution channel by creating direct to consumer opportunities to sell our products that exceed and anticipate consumer demands. Recently, we have established online direct to consumer sales, and an online subscription program geared to millennial clientele, #1 owners of dogs today! The D.O.G. Subscription launch is strengthened by a national digital marketing and advertising campaign planned and managed by the Brandetize agency.

Development of future lines includes single-sourced meat treats and Veterinarian formulated nutritional supplement for raw feeders and home cooks.


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