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If you invest, you're betting Dixie Grace’s Boiled Peanuts will be worth more than $15M in the future.
Dixie Grace's Boiled Peanuts and Boiled Peanut Hummus began operations in the spring of 2022, selling two thousand pounds at (~$28/per pound - in less than five months) of artisanal Boiled Peanuts and Boiled Peanut Hummus at farmers' markets in New Jersey. Our innovative, uniquely inspired - delicious savory products and an inviting interactive atmosphere have been astoundingly received by customers, with a 97% taste test conversion rate. We are in the Commercialization Phase and committed to quality. We currently offer six exceptional and exclusive Boiled Peanut Products in development with Cornell Food Venture Center – Pilot Plant Program at Cornell AgriTech to ensure food safety, food stability, product development, and scale-up optimization. Our hybrid business model includes Manufacturing, Direct-to-Retail, Direct-to-Food Service, and Franchising, giving a unique value proposition to our customers.
Our mission is to inspire discovery, nurture nostalgia, and encourage healthy indulgence through the imaginative innovation of iconic food products. We are committed to sustainability, as boiled peanuts have the smallest carbon footprint of any nut and are a carbon fixer, improving the soil they grow in.
To achieve our growth potential, we require additional investment to acquire the missing components necessary for scaling, such as developing a long-term supply chain structure, branding and marketing, increased staffing, and franchise build-up. With the right resources, we believe we can gross ten-thousand times our current sales within a relative period, resulting in a competitive advantage and significant return on investment
Have you ever craved a savory, indulgent, high protein plant-based snack that also happens to be steeped in legacy and tradition? If so, you're not alone. People searching for solutions that fit their on-the-go lifestyles and elevated tastes, with a change in eating habits, called "snealing" – eating snacks as meals demanding protein-rich snacks is evident. The snack industry is shifting significantly towards cleaner, high-quality more natural options. Still, the market lacks savory plant-based snacks catering to health-conscious and indulgent consumers.
That's where Dixie Grace's Boiled Peanuts (DGBP) comes in. Our clean-label brand, steeped in legacy, offers artisan small-batch savory snacks that are naturally gluten-free, non-GMO, and high in protein and fiber while providing a nostalgic and immersive experience. Boiled Peanuts are the "edamame of the south," and most people don't know that they are traditionally healthier than dry-roasted peanuts, being 4X high in antioxidants. As consumers increasingly demand cleaner foods free from preservatives and less processed, DGBP offers a unique solution that fills a gap in the market. Plus, as a woman-owned and mission-driven brand committed to giving back to local communities, DGBP offers a socially responsible investment opportunity.
Our solution is simple yet innovative: we've taken America's oldest snack and modernized it, focusing on current and future social, economic, and environmental trends. Dixie Grace's Boiled Peanuts (DGBP) provides a new yet nostalgic approach to snacking, resonating with consumers like nothing else in the space is now.
We're not just providing another option for the consumer but moving this category forward with our artisan, small-batch savory vegan snacks. We're excited to disrupt the snack industry. We're meeting the needs of health-conscious and indulgent consumers alike by offering a snack that they can feel good about eating!
As a sustainable, black woman-owned, mission-driven brand committed to building with intention, and growing local communities through entrepreneurism, investing in DGBP means investing in a socially responsible company that's making a difference!
Sources:
https://peanut-institute.com/how-to-make-boiled-peanuts-a-superfood-for-hearts-minds/#:~:text=In%20fact%2C%20boiled%20peanuts%20have,and%20prevention%20against%20cardiovascular%20diseases
Modern nostalgia is becoming more popular as consumers turn to comfort and indulgence during times of stress. Our reinvented snack appeals to consumers who crave both the comfort of the past and the excitement of the present. Whether a snack has pastime particularities or novel sensory appeal, the dimensions of snacking are expected to stretch further to fill snackers' value gaps!
With our innovative approach of a savory, 100% vegan, high protein, gluten-free snack, we're filling the gaps in the snacking industry.
As the saying goes: 'everything old is new again.' And that's exactly what we've done with our products! We've taken America's oldest snack and given it a fresh new twist that captures the essence of modern nostalgia.
Food Product Line for Direct to Retail:
Franchise Product Line:
Nourish Your Body and Your Taste Buds
Boiled Peanuts are not crunchy or sweet. They are a shock to your senses - deliciously savory and rich, soft yet firm, addictively salty, slippery and squirty, all while being unbelievably NUT-ritious. They have remained a seasonal southern delicacy UNTIL NOW.
Our boiled peanuts are curated in small artisan batches aged to perfection with our Utility Patent Pending cooking process. They're 100% vegan, gluten-free, and packed with nutrients like antioxidants, vitamin E, and healthy fats. But most importantly, they're downright delicious!
We have been through the New Product Development Process and Consumer Feedback testing, and we're now in the Commercialization Phase, scaling for mass production. Our brand has successfully launched direct-to-consumer sales, and we're introducing boiled peanuts and boiled peanut hummus to a whole new market and demographic.
Our story began when the founder stumbled upon Boiled Peanut in a South Carolina Gas Station, which sparked the desire to introduce this iconic snack to a wider audience. Little did she know that Boiled Peanuts had been an American tradition since the 1800s, carrying centuries of tradition and heritage.
She didn't want to just offer boiled peanuts; she wanted to create something new and exciting that would appeal to modern tastes and on-the-go lifestyles while respecting tradition. With a compelling backstory and forward-thinking branding, they have elevated this iconic creation from a 'country roadside delicacy' to an 'artisanal small-batch vegan snack".
Our approach to healthy indulgence is like no other. We are introducing a revolutionary and creative clean-label product steeped in legacy, inspired to disrupt the snack food industry with an alternative emerging protein.' Our end users are people searching for solutions that fit their on-the-go lifestyles and elevated tastes, including plant-based eaters, athletes, keto dieters, and gluten-free eaters. We're offering a fun experience that creates an association between our product and a pleasant experience.
Our Boiled Peanuts are the result of extensive research, curating the best ingredients, and a proprietary cooking process that enables a perfectly cooked boiled peanut layered in flavor. Our concept is innovative in introducing the uniquely paired Boiled Peanut Toppers, which are dry seasoned toppings to change and enhance the boiled peanut's flavor dynamic and mouth feel.
Peanuts are nature's “zero waste” plant.
At Dixie Grace, sustainability is at the core of our mission. We're committed to responsible farming practices and reducing our carbon footprint. Did you know that Peanuts require less water and have the smallest carbon footprint of any nut? Peanut plants have a unique ability to improve soil and benefit other crops.
We are challenging the status quo of how boiled peanuts are packaged and sold. Our eco-friendly grab-and-go packaging is perfect for busy, on-the-go lifestyles, and our products are placed in the refrigerated, frozen sections of retailers to ensure they're always fresh and ready to enjoy. Dixie Grace customers and investors alike can feel proud to support a snack that's good for you and the planet!
From “Iconic Southern Snack“ to “Artisanal – Small Batch Vegan Delicacy,” Dixie Grace’s Boiled Peanuts and boiled peanut hummus are positioned for explosive growth. Focusing on savory, delicious, and healthy snacks, our company is tapping into multiple markets with massive growth potential.
Key Market Statistics:
https://www.imarcgroup.com/plant-based-food-market#:~:text=The%20global%20plant%2Dbased%20food,key%20factors%20driving%20the%20market.
https://www.statista.com/topics/5048/franchising-in-the-us/
https://www.globenewswire.com/news-release/2023/03/06/2621268/0/en/Peanuts-Market-Size-Worth-USD-107-4-Billion-by-2030-at-2-45-CAGR-Report-by-Market-Research-Future-MRFR.html
Business Model and Distribution Channels:
We strive to set a provenance with our Boiled Peanut food products, providing a unique value proposition to our customers. We aim to create a competitive advantage through virtuous cycles that inspire discovery and nurture nostalgia. DGBP utilizes a hybrid business model that incorporates the following:
This model is designed to operate profitably while providing value to our customers.
Our distribution channels include:
Not only are our products healthy, but they’re also delicious - just ask our customers!
Our 97% taste test conversion rate speaks for itself - once people try our peanuts, they can't get enough. Here’s what some of our customers are saying!
And here’s what the press is saying!
“Dixie Grace is the first Black American since George Washington Carver to Commercialize a peanut!”
“For a taste of something different, check out Dixie Grace’s Boiled Peanuts.”
Why Invest Now: From Taste Tests to Scale: How Your Investment Will Help Dixie Grace's Boiled Peanuts Thrive
Dixie Grace's Boiled Peanuts is more than just a tasty snack. It's a black woman-owned, mission-driven brand positioned for growth and ready to take the food industry by storm.
With 91% of food retailers and manufacturers expecting to increase investment in private brands, now is the perfect time to join the revolution and invest in DGBP.
Your investment will go towards scaling our operations, establishing a long-term supply chain structure, and launching our product to the masses. All things are possible with your support. Will you be an early investor as we scale?
https://www.fooddive.com/news/consumers-will-keep-buying-private-label-attest/643565/#:~:text=In%202021%2C%20a%20survey%20from,new%20offerings%20focused%20on%20innovation
Join the Boiled Peanut Revolution!!
We believe that our unique and delicious boiled peanut products have the potential to change the way people think about this classic snack, and with your support, we can bring these products to more people than ever before!
By investing in our campaign, you are helping us scale our production and expand our reach and joining us in our commitment to sustainable and responsible food production. We hope you will join us on this exciting journey and become a part of Dixie Grace's Boiled Peanut Company family!
