Digitally Imported

Electronic music streaming service with a human touch

Last Funded December 2017

$396,112

raised from 620 investors

Investment Terms

Financials

We have financial statements ending December 31, 2019. Our cash in hand is $256,859, as of December 2019. Over the three months prior, revenues averaged $320,000/month, cost of goods sold has averaged $78,000/month, and operational expenses have averaged $238,000/month.

At a Glance

Jan 1 – Dec 31, 2019
$3,755,989
-6%
Revenue
-$125,034
Net Loss
$1,248,906
-3%
Short-Term Debt
$0
Raised in 2019
$256,859
-6%
Cash on Hand
Net Margin:
-3%
Gross Margin:
76%
Return on Assets:
-19%
Earnings per Share:
-$0.01
Revenue per Employee:
$751,197.80
Cash to Assets:
39%
Revenue to Receivables:
1,491%
Debt Ratio:
206%
Digitally Imported Inc. 2019 GAAP FINANCIALS FS 04052020.docx

Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

For two decades, Digitally Imported has offered electronic music fans a way to listen to the music they love. By hand-curating our entire catalog, we make it easy to find good electronic music and stream it from our website and mobile apps. With millions of registered listeners to date, users can listen for free or upgrade to our Premium service. The service is presently offered through our website, and in recent years increasingly through our native mobile apps.

Historical Results of Operations

  • Revenues & Gross Margin. For the period ended December 31, 2019, the Company had revenues of $3,755,989 compared to the year ended December 31, 2018, when the Company had revenues of $4,038,496. Our gross margin was 75.52% in fiscal year 2019, compared to 77.87% in 2018.
  • Assets. As of December 31, 2019, the Company had $658,114 in total assets, including $256,859 in cash. As of December 31, 2018, the Company had total assets of $808,674, including $311,536 in cash. 
  • Net Loss. The Company has had net losses of $125,034 and net losses of $54,622 for the fiscal years ended December 31, 2019 and December 31, 2018, respectively.
  • Liabilities. The Company's liabilities totaled $1,355,147 for the fiscal year ended December 31, 2019 and $1,380,673 for the fiscal year ended December 31, 2018.

Liquidity & Capital Resources

Our projected runway is at least 12 months before we need to raise further capital. We don’t have any other sources of capital in the immediate future. We will likely not require additional financing in order to perform operations over the next year of the Company. The Company decide to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

Digitally Imported, Inc. cash in hand is $256,859, as of December 2019. Over the last three months, revenues have averaged $320,000/month, cost of goods sold has averaged $78,000/month, and operational expenses have averaged $238,000/month, for an average net margin of $4,000 per month

There have been no material changes or trends in our finances or operations that occurred since the date that our financials cover.

We expect our marketing expenses to decrease over the coming year. There are expectations that revenue may decline at a rate of 6% this year due to sustained churn. The company is attempting to implement various strategies to improve this number in practice.

Risks

1

Does anyone want this service and will they pay enough for it? The company will only succeed (and you will only make money) if there is sufficient demand for this service, people think it’s a better option than the competition and the company has priced the services at a level that allows the company to make a profit and still attract business.

2

Technology vulnerabilities. It is possible that company’s servers, software, platforms, websites and hardware may be vulnerable to unauthorized access, system failures and other security problems. Persons who circumvent security measures could wrongfully use its technology incorrectly or cause damage to its operations. It may be necessary for the company to expend significant resources to protect against the threat of security breaches or to alleviate problems caused by any such breaches. Although our plans are to always utilize industry standard security measures, these measures may prove to be inadequate and system failures and delays may occur that could have an adverse effect on the company's financial condition, operating results and cash flow.

3

Any valuation at this stage is pure speculation. No-one is saying the company is worth a specific amount. They can’t.  It’s a question of whether you, the investor, want to pay this price for this security. Don’t think you can make that call? Then don’t invest.


Other Disclosures

The Board of Directors

Director Occupation Joined
Gregory Ari Shohat CEO @ Digitally Imported, Inc 2000

Officers

Officer Title Joined
Gregory Ari Shohat CEO 2000

Voting Power

Holder Securities Held Power
Gregory Ari Shohat 11,213,211 Class A Common Stock 95.6%

Past Fundraises

Date Security Amount
12/2017 Priced Round $396,112

Outstanding Debts

None.

Related Party Transactions

The company is a party to a master services agreement which was originally entered into as of July 1, 2015, as amended by a first amendment dated January 1, 2017 and a second amendment dated April 1, 2017 and a third amendment dated May 1, 2018 by and between the company, as successor to AudioAddict, Inc.. and Radio Now, LLC, under which the company will provide: services to Radio Now, LLC, such as developing, maintaining and operating a subscription membership system on the basis of SaaS; tools, software and APIs to power general streaming operations of Radio Now, LLC’s website, subscription membership site and general public site; streaming services to Radio Now, LLC’s website; hosting services to Radio Now, LLC’s website; services to develop and maintain mobile apps and software that are white labeled; and services to handle and maintain advertising integration into its streaming systems, allowing advertising to be served on Radio Now, LLC’s network of channels. In consideration of these services, the company will retain 65% of gross monthly collections for membership subscription fees and Radio Now, LLC will receive the remaining 35%. Furthermore, the company will retain 65% of monthly collections from all sources for advertising facilitated by the company after commission fees are paid to third party agencies, and Radio Now, LLC will receive the other 35%. The company merged with AudioAddict, Inc. on or about December 2, 2016. Radio Now, LLC is owned by Gregory Ari Shohat, the company’s CEO and majority shareholder.

There have been Notes Payable between the Company and Radio Now, LLC.:

Creditor: Radio Now, LLC (formerly Sky FM, LLC) Original Principal Amount of Debt: $100,000 Interest Rate: 1.80% Loan Date: May 7, 2014 Maturity Date: May 15, 2019 Other Material Terms: Note was made by AudioAddict, Inc. to Sky FM, LLC. Digitally Imported, Inc. and AudioAddict, Inc. merged on or about December 2, 2016, with Digitally Imported, Inc. being the surviving entity; Sky FM, LLC (now Radio Now) and Digitally Imported, Inc. are related parties.

Creditor: Radio Now, LLC (formerly Sky FM, LLC) Original Principal Amount of Debt: $50,000 Interest Rate: 1.89% Loan Date: July 2, 2014 Maturity Date: July 15, 2019 Other Material Terms: Radio Now, LLC and Digitally Imported, Inc. are related parties.

Creditor: Radio Now, LLC (formerly Sky FM, LLC) Original Principal Amount of Debt: $50,000 Interest Rate: 1.90% Loan Date: November 20, 2014 Maturity Date: November 15, 2019 Other Material Terms: Radio Now, LLC and Digitally Imported, Inc. are related parties.

Creditor: Radio Now, LLC (formerly Sky FM, LLC) Original Principal Amount of Debt: $50,000 Interest Rate: 1.75% Loan Date: January 20, 2015 Maturity Date: January 15, 2020 Other Material Terms: Radio Now, LLC and Digitally Imported, Inc. are related parties.

Creditor: Radio Now, LLC (formerly Sky FM, LLC) Original Principal Amount of Debt: $50,000 Interest Rate: 1.70% Loan Date: February 19, 2015 Maturity Date: February 15, 2020 Other Material Terms: Radio Now, LLC and Digitally Imported, Inc. are related parties.

Creditor: Radio Now, LLC (formerly Sky FM, LLC) Original Principal Amount of Debt: $50,000 Interest Rate: 1.47% Loan Date: March 13, 2015 Maturity Date: March 15, 2020 Other Material Terms: Radio Now, LLC and Digitally Imported, Inc. are related parties.

Creditor: Radio Now, LLC (formerly Sky FM, LLC) Original Principal Amount of Debt: $25,000 Interest Rate: 1.53% Loan Date: May 22, 2015 Maturity Date: May 15, 2020 Other Material Terms: Radio Now, LLC and Digitally Imported, Inc. are related parties.

For the years ended December 31, 2018 and 2017, $52,404 and $114,055 was repaid on these Notes to Radio Now, LLC. All notes were settled during the year ended December 31, 2018 and no balance remains outstanding.

Use of Funds

$250,000 The Company plans to increase its marketing spend, currently planning on allocating 90% of net proceeds.  Our plans are to use a majority of the marketing-allocated funds on user acquisition campaigns that will include mobile and web ads. Additional spend will be focused on brand marketing at events and in brand partnerships.  A portion of the proceeds of the offering is intended to be allocated as a bonus to employees that played a key role in the offering.  The remainder approximately 10% is intended to be unallocated and used at the discretion of the Company.  All allocations are estimated and net of approximately 4% commissions and costs of issuance.

$1,070,000 The Company plans to increase its marketing spend, currently planning on allocating 75% of net proceeds.  Our plans are to use a majority of the marketing-allocated funds on user acquisition campaigns that will include mobile and web ads. Additional spend will be focused on brand marketing at events and in brand partnerships.  A portion of the proceeds of the offering is intended to be allocated as a bonus to employees that played a key role in the offering.  Approximately 5% of the offering proceeds is intended to be allocated to increase executive salaries.  The remainder approximately 20% is intended to be unallocated and used at the discretion of the Company, likely to make key hires in marketing and content.  All allocations are estimated and net of approximately 4% commissions and costs of issuance.

Capital Structure

Class of Security Securities (or Amount) Authorized Securities (or Amount) Outstanding
Class A Common Stock 20,000,000 11,465,192
Class B Common Stock 20,000,000 377,250

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.

Details