Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

We help organizations engage with their communities in ways they can’t on traditional social media platforms. Typically, initiatives are not well organized or well connected across channels. Our platform helps launch events, fundraisers, and campaigns - linking points of action all in one place.

Our goal is for DIEMlife to become the world's largest social network of action. We hope that every organization will use DIEMlife to engage with their communities, although that cannot be guaranteed.. Through this, we can better understand how people engage with others and launch their ideas.

We have five enterprise clients including four universities with annual platform subscriptions and a growing pipeline of national campaigns planned for 2020 and beyond. We believe we are on our way to making our 5-year vision a reality.


Milestones

DIEMLIFE INC was incorporated in the State of Delaware in March 2016.

Since then, we have:

• Five enterprise customers with annual platform subscriptions, avg $4500 ARR from 4 Universities.
• Focusing on digital health & wellness - $371B market with 28.5% CAGR
• CEO has 20 years of startup and corporate experience, CLO is Juilliard trained performer and coach.
• $140K of fundraising & ticketing volume handled year to date. 114% avg growth last 3 Q's.
• Strategic partnership with Syracuse University- national campaign launching in 2020.
• Angel investors: Spartan Race co-founder, 8 time Tony award winning producer, former CEO of Citadel

Historical Results of Operations

• Revenues & Gross Margin. For the period ended December 31, 2019, the Company had revenues of $160,634 compared to the year ended December 31, 2018, when the Company had revenues of $66,669.
• Assets. As of December 31, 2019, the Company had total assets of $167,422, including $41,811 in cash. As of December 31, 2018, the Company had $114,458 in total assets, including $36,430 in cash.
• Net Loss. The Company has had net losses of $88,116 and net losses of $69,119 for the fiscal years ended December 31, 2019 and December 31, 2018, respectively.
• Liabilities. The Company's liabilities totaled $411,798 for the fiscal year ended December 31, 2019 and $270,718 for the fiscal year ended December 31, 2018.

Liquidity & Capital Resources

To-date, the company has been financed with $350,000 in convertibles.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 18 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

DIEMLIFE INC cash in hand is $15,670.37 as of June 2020. Over the last three months, revenues have averaged $41,129/month, cost of goods sold has averaged $34,884.13/month, and operational expenses have averaged $2,030.91/month, for an average net margin of $4,213.96 per month. Our intent is to be profitable in 12 months.

We reduced our contractor overhead and infrastructure services to ensure we had enough cash to cover 6+ months of operations.

In 3-6 months, our goal is to have monthly average gross revenue of $75,000 and average monthly expenses of $40,000. 

We have $27, 500 in unused business credit ensuring us a minimum of 12 months financing if needed.