|1||Five enterprise customers with annual platform subscriptions, avg $4500 ARR from 4 Universities.|
|2||Focusing on digital health & wellness - $371B market with 28.5% CAGR|
|3||CEO has 20 years of startup and corporate experience, CLO is Juilliard trained performer and coach.|
|4||$140K of fundraising & ticketing volume handled year to date. 114% avg growth last 3 Q's.|
|5||Strategic partnership with Syracuse University- national campaign launching in 2020.|
|6||Angel investors: Spartan Race co-founder, 8 time Tony award winning producer, former CEO of Citadel|
Tim and Yoo-Sun are two incredibly focused individuals who have built a business around a core passion, helping individuals and communities support each other in life-enhancing goals and commitments. Diemlife is a platform to bring people together in order to help one another set and achieve goals, or quests. From its early inception, I have seen the excitement and creativity they have each demonstrated while tirelessly exploring new ways to bring this sense of community and purpose to the marketplace. I have invested in this team because I am confident that their collective dedication and innovative spirit will produce a truly worthwhile investment.
But when it comes to coordinating their wellness initiatives, there’s no single holistic hub where they can find all the resources they need to fundraise, launch events and mobilize their people.
That’s where DIEMlife comes into play. We plug all the planning and promotional gaps, enabling entities to customize and consolidate their wellness projects on one accessible, integrated platform.
We call each campaign a Quest®, and link cross-channel content and campaigns with one click, so that every task – from building teams to tracking impact – is taken care of.
Managing the wellness of communities requires organizations to create fundraisers, launch events, and coordinate engaging activities — a cross channel task many are struggling to do even with access to huge budgets, developers, and teams of people. According to the Global Wellness Institute, $4.5 trillion dollars per year is spent on wellness, yet a 10-15% loss of economic output is associated with unwell people.
DIEMlife helps organizations streamline workflows across events, fundraisers, and wellness initiatives — all in one place. Our activity tracking, leaderboards, and one click content integration help teams increase social reach, boost engagement, and scale across modern channels.
We helped communities raise $100k for Covid-19 relief and coordinate delivery and payment of 5,000 meals from 12 restaurants to over 25 hospitals -- demonstrating the incredible power of our platform to organize people and resources so communities can achieve more.
"The actions you took to launch and operate the COVID Cuse fund are remarkable and we are so grateful for your vision, passion, and support of Upstate during what has been a tremendously difficult time."
Mantosh Dewan, MD
President, Upstate Medical University
We started making money working with fantastic organizations like the Boys and Girls Club of America. Today, we have four universities paying us for annual subscriptions, and a growing number of use cases from nonprofits, companies, and individuals. With thousands of employees and big budgets, they still find our platform a better solution.
"DIEMlife gave us a new and exciting way to interact with our donors. Instead of processing gifts as transactions, we were able to offer our supporters a unique donor experience inclusive of an online community of other like-minded people. DIEMlife created a community platform for our donors to give and receive inspiration."
Samantha Nottingham, Kips Bay Boys & Girls Club Director of Development
Co-founder Tim Midgley’s widowed mother Candy was struggling with her well-being and her condition was worsening — she didn’t have the support she once did to help her overcome serious challenges.
We took that as a challenge of our own, to create an online community that helps people meet obstacles head-on and achieve their most important ambitions by being a part of a community.
We decided to focus on community wellness management due to the increasing demand for it. We are now growing our annual recurring enterprise platform subscriptions. We added features like activity reporting, group messaging, and team fundraising that were critical to helping larger organizations manage their campaigns and initiatives.
“We are so excited to be part of the DIEMlife family. Their values are in direct alignment with those of the Consortium and I’m confident that this platform will elevate our ability to enhance faculty and staff well-being at our member schools”
Rebecca Schubert, GMHEC’s Employee Well-being Program Coordinator
In 2020, we plan to successfully complete our Wefunder campaign, expand our full-time team, launch two national campaigns, and prepare our platform for big growth in 2021.
We’re waking up every day, energized, and ready to help more forward-thinking organizations better engage with their communities.
Help us make DIEMlife the world’s largest social network of action - and let's give EVERYBODY a chance to conquer their own epic Quests!
DIEMlife has financial statements ending December 31 2019. Our cash in hand is $15,670.37, as of June 2020. Over the three months prior, revenues averaged $41,129/month, cost of goods sold has averaged $34,884.13/month, and operational expenses have averaged $2,030.91/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
We help organizations engage with their communities in ways they can’t on traditional social media platforms. Typically, initiatives are not well organized or well connected across channels. Our platform helps launch events, fundraisers, and campaigns - linking points of action all in one place.
Our goal is for DIEMlife to become the world's largest social network of action. We hope that every organization will use DIEMlife to engage with their communities, although that cannot be guaranteed.. Through this, we can better understand how people engage with others and launch their ideas.
We have five enterprise clients including four universities with annual platform subscriptions and a growing pipeline of national campaigns planned for 2020 and beyond. We believe we are on our way to making our 5-year vision a reality.
DIEMLIFE INC was incorporated in the State of Delaware in March 2016.
Since then, we have:
Historical Results of Operations
Liquidity & Capital Resources
To-date, the company has been financed with $350,000 in convertibles.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 18 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
DIEMLIFE INC cash in hand is $15,670.37 as of June 2020. Over the last three months, revenues have averaged $41,129/month, cost of goods sold has averaged $34,884.13/month, and operational expenses have averaged $2,030.91/month, for an average net margin of $4,213.96 per month. Our intent is to be profitable in 12 months.
We reduced our contractor overhead and infrastructure services to ensure we had enough cash to cover 6+ months of operations.
In 3-6 months, our goal is to have monthly average gross revenue of $75,000 and average monthly expenses of $40,000.
We have $27, 500 in unused business credit ensuring us a minimum of 12 months financing if needed.
DIEMlife's future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
DIEMlife’s current business model has been proven and we have assembled a quality team to grow the company. However, DIEMlife’s success depends on its continued innovation to provide new, and improve upon existing, products and services that make its platform useful for users. If DIEMlife is unable to continue offering high-quality, innovative products and services, it may be unable to attract additional users or retain current users, which could harm DIEMlife’s business, results of operations and financial condition.
A potential lack of use or public interest in the DIEMlife platform and change in the legal and regulatory environment of technology could negatively impact DIEMlife’s business operations and revenue streams.
DIEMlife may rely on third parties to develop and build out the platform. DIEMlife may be unable to retain third parties with the requisite expertise, and those it does retain may not adequately perform their obligations under an agreement with DIEMlife.
If DIEMlife runs out of cash and not able to successfully monetize the platform and/or raise additional capital, it may need to liquidate the business.
The Company, as are all companies, is operating in unprecedented times with the onset of COVID-19 (Coronavirus). The impact that COVID-19 will have on the operations of the business, its financial performance, and its ability to attract and maintain customers and users are all performance factors that, at this time, are uncertain.
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