Question 1

What other retail channels aside depict.com do you plan on using?

Accepted Answer

Hi Ben - we will be using distribution partnerships that will reach about 40MM consumers in the US alone, and co-marketing partnerships with other brands who we believe appeal to our target consumer groups. We have also built a pipeline of enterprise customers, largely high end hospitality and retail, that create a compelling context for consumers to see our products. While these won't be selling channels per se we do expect those enterprise placements to create awareness of and credibility f...

Question 2

How big is the digital art market? Do you plan to sell reproductions of more traditional pieces?

Accepted Answer

Hi Will - The digital art market today is fairly small but our target market is much bigger than that small sliver of the traditional art market. In thinking about our market size we are looking beyond just the art market (which is very large - $151 billion) and think also about the home decor market ($200 billion). Our goal is to fill smart surfaces of all kinds, in homes and enterprises. Early consumer data indicates that our products are appealing to a large swath of consumers, far beyond ...

Question 3

The newest Apple TV automatically downloads beautiful art that Apple curates. Will you consider an Apple TV app that combines a $100 Apple TV with a $500 4K display to tap into their marketplace? Why haven't you done this already - it's a huge wide open market right now.

Accepted Answer

Hello Ari - Our hardware product, the $1800 Depict Frame, is our market entry product to establish a high end reference point for our brand. We are taking a page out of Apple's playbook on this as we will be quickly following with a more accessibly priced hardware product in 2016. Re: your question about the Apple TV app - we are already exploring partnerships of this ilk.

Question 4

How high is the power consumption of Depict device?

Accepted Answer

Hello Marek - It's the same as any HD or UHD TV. You can also adjust the settings to power it off and on at specific times.

Question 5

How is your business model defensible?

Accepted Answer

Hello Dilraj - We are building sustainable advantages in a number of key areas including: 1) creating an ecosystem for artists and creators that both protects their work as well as adequately rewards them for their work, 2) building a brand that delivers an intuitive, enjoyable discovery experience for consumers, and 3) building strategic partnerships in several areas that help create competitive advantages for our business.

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Display curated digital artwork in a beautiful high definition frame

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