Display curated digital artwork in a beautiful high definition frame
What they do: Depict is an end to end platform for discovering, collecting and displaying digital art. Customers access thousands of artists from around the world via Depict’s curated digital art marketplace. Then showcase their favorite pieces on Depict’s beautiful 4k framed digital canvas. Offices, hotels, and homeowners handpick a collection or subscribe to a monthly art playlist and then control what's displayed on every frame via the smartphone app.Why it’s a big deal: Depict is doing for art what iTunes and the iPod did for music. This MIT team has designed the foundation of a new digital art economy. Depict could be the dominant platform where famous artists and galleries sell digital art, young talent gets discovered, wealthy collectors build million dollar collections, and the rest of us access the beautiful world of high art for the first time. Offices, hotels, hospitals, and homeowners are all early customers. Investing in Depict is a bet that everyone loves art on their walls, we just need a better way to access and enjoy it.
Electrical and computer engineer obsessed with bringing digital items to the real world. Loves listening to jazz and country but not at the same time.
Director of Customer Acquisition
Worked at four startups before Depict; two were acquired by Amazon. Loves comics, graphic novels, movies, musicals, and planning vacations around must-eat restaurants.
Why people love us
Because just like music and books, art is going digital and this new media needs an online platform for easy discovery and consumption just like iTunes and Amazon. We think Depict will be the digital art platform that makes it easy to discover and buy art. This team has rebranded Burberry, coined the “#” at Twitter, engineered Flickr, and curated the best galleries in New York. They’ve already sold hundreds of frames pre-launch and signed a number of office buildings ready to decorate their hallways with Depict.
$54 billion in art was purchased in 2014 , more than any year on record. Digital art will represent a growing peace of the market, but it needs a trusted marketplace where participants can buy and sell digital works with the confidence that IP will be protected. Amazon and iTunes were successful because they made discovering, buying, and consuming new books and music so easy. Art needs a similar platform.
We like Depict because they’re building the full stack solution: hardware, marketplace, and smartphone app - just like Apple did with the iPod and iTunes. They plan to make art discovery and purchase as easy as it is for music and books. Even pre-launch with zero marketing, they’ve proven it works: hundreds of pre-sales, 500 artists on the platform, and 10,000 app users.
Potential customers aren’t just wealthy homeowners or even the burgeoning Millennial population. Corporate clients like hotels, offices, and high end retail stores have already placed orders to outfit entire buildings with Depict frames. There’s never been a way to facelift an entire lobby for free, let alone from an iPhone app. Companies can keep their spaces fresh and trendy while Depict benefits from thousands of eyes on their product. It’s a win-win.
Depict is riding the natural progression of smart devices in the home. Temperature, music, and lights are already controlled via apps. One can easily imagine a day when all decor is displayed via Depict. This solid team is leading with the first 4k museum quality display purpose built for showing artwork. The vision is to become the platform where all digital art is discovered, traded, stored, and showcased.
We founded Depict to bring incredible digital art into our homes, and to bring creativity into our physical spaces. We want everyone to have access to unique, beautiful, and valuable cultural objects—especially digital art. For us to be successful, we need to be strong on all fronts, with a particular edge in brand-building and content acquisition.
Amanda Schneider is our curatorial director and she’s worked as a director at some of the top galleries in New York. She has real expertise recruiting artists, selling art, and working her way around the art community to get us the partnerships we need to build the brand and get content on the platform.
Jessica Knopp-Gwynne, our Chief Marketing Officer, was a senior marketing executive at Procter & Gamble. She also played a leading role in the Burberry rebrand, and has started and sold two companies. one of which was in the art space.
Mike Deerkowski is our VP of Engineering. Before Depict he ran engineering at Flickr, Ticketmaster, and Boingo.
Chris Messina is our Head of Product and UI/UX Designer. He invented the hashtag at Twitter and is a brilliant designer and strong community builder which is critical given that we’re building the online art marketplace.
John Backer is our VP of Operations. John has twenty five years of experience leading ops teams and operations.
Depict is conducting a Regulation D offering via Wefunder Advisors LLC. CRD Number: #167803.
Geared towards art lovers and tech enthusiasts alike, the ultra high-resolution Frame is an entirely new take on the way we view and experience art. Designed by the company Depict, Frame is a stunning 50-inch 4K screen that displays a revolving collection of exclusive, original works of digital art. The actual frame itself is sleek and minimalist, but the artwork displayed is so striking that it brings any space to life. Like a Spotify or iTunes for artwork, owners can select curated works from Depict’s online collection and set the artwork on a loop by casting the files directly to the screen as you would from your phone to your TV. Rather than finding the right space to fit your art, the artwork can be selected to fit your space, much like in a museum.
Depict-CahanLS“Frame enables the art lover and those who are curious about digital art to bring this often ‘intangible’ and thought-provoking art into the home instantly,” says Depict Co-founder and CEO Kim Gordon, an art enthusiast and MIT graduate. Because the art is created on screen for the screen, Frame is the perfect medium in which to showcase the works, as the picture quality is amazingly clear, with no pixels to be seen.
Kim Gordon is the 28-year-old CEO and cofounder of San Francisco-based startup Depict. Her company, funded by $2.3 million from angel investors including early Uber backer (and Boston Celtics co-owner) Jim Pallotta and early PayPal backer Bruce Gibney, is harnessing technology in the service of art. Founded in 2012, Depict is now taking orders on its signature device, the Frame ($1,800), an ultra-HD, 4K-resolution display for increasingly ambitious—and expensive—digital artworks. Depict is also creating a distribution network and tracking system for digital art.
Gordon, an art-lover who favors Modigliani, has an MBA from MIT’s Sloane School of Management and helped build the first domestic carbon-trading platform in China while working for nonprofit Emissions Zero in Shanghai (she also speaks Mandarin). Gordon talked to Worth about how her company aims to secure and promote the market for digital art.
This May, for example, a Kickstarter-funded New York outfit called Electric Objects launched a high-resolution electronic art screen, while Tokyo-based Framed, also Kickstarter-backed, is to release a similar proposition, though with added gesture controls, later this year. Meural, another New York-based operation, will launch its gesture-controlled screen this autumn, promising access to digital versions of museum-held masterpieces, an instant-access take on the gift-shop print. And in July, San Francisco start-up Depict launches its 50in, American maple-framed, matte-bordered, rotating, ultra high-definition 4K digital canvas Depict Frame (yours, with the option of professional ‘white glove’ installation, for $1,800), backed by the Depict Cloud app and a patent-pending digital watermarking technology.
“We’ve created a way to manufacture scarcity, much like a lithograph or a photograph,” explains Gordon. They also have a subscription service that loans out digital art to users, who can then buy the work at the end of the month if they like it, and a third business model: the company’s pièce de résistance, a high-resolution digital frame designed by Branch Creative. If a user buys a piece of art on Depict they can “cast” it to their frames anywhere in their home. The duo is betting that serious digital art collectors will want to see work on a backdrop that channels paper. “It’s elegant. We wanted it to feel like an analog piece,” says Kadam of the $1,800 object, framed in American maple. “It will surprise you when the image starts moving.”
As our concept of art evolves with technology, the way we own art should change too. Depict, a startup dedicated to making digital art available IRL, is now shipping out their chicly designed high-resolution Frame, a screen made to hang on your wall and beautifully project art that was once trapped inside a computer monitor. Depict CEO and founder, Kim Gordon, wanted to create an art platform that would do “for visual content what iTunes and Spotify have done for music,” and she’s hoping the trend of owning those images we scroll through every day will evolve to the next level of ownership.
Currently available for pre-order, the initial frame and screen are selling for only $1,800 (chump change in the art collecting world), and each comes with a selection of purchasable, limited edition images, GIFs, and videos by a range of artists for around $20 a piece. The works are stored on the Depict Cloud that can be controlled by a mobile or computer device, making it as easy to change the artwork on your walls as fast as you change your mood. Choose a vivid digital landscape for those calm mornings, a painting by Canyon Castor or Mark Lovejoy for a bold dinner party statement, and then turn on a psychedelic GIF for that late night rendezvous—all seamlessly without having to hammer or hang.
You start by buying a 50-inch maple frame; technically, it’s a high-quality matte screen that pivots vertically or horizontally and turns on with one discreet button. To fill it, you download Depict’s iPhone app and browse hundreds of options, starting at $8, to display indefinitely. It’s curated by Amanda Schneider, previously of the Brooklyn Museum and New York’s Lehmann Maupin gallery. As with physical pieces, availability is limited; most have 250 or fewer editions. Noncommittal clients can get monthly subscriptions of 10 or so works for $15. (The frame costs $1,800, though, so the concept is aimed at serious collectors and corporate accounts.) “Depict broadens the industry beyond the gallery,” says artist Chris Doyle, who makes neon-tinged animations. Based on that idea, the company raised $2.5 million from venture capitalists led by Bruce Gibney, an early Facebook investor.
Moving Art spotlights artists that push the limits of modern image making techniques to produce stunning, ultra high-definition images. We partner with leading companies like 500px to bring greater awareness to these creators, while highlighting work well suited to being experienced on Depict Frame, a dedicated display for 4K digital and moving art.
In January, Depict raised $2.4 million for its product, which includes a platform for buying and displaying digital art at home. Along with it, an invisible digital "watermarking" system will certify and track limited digital editions, like certificates of authenticity for analog artwork, or digital rights management for digital music and e-books.
In Depict's authentication system, each artwork—viewable on the company's yet-to-be-released $1,800 Depict Frame, or through Chromecast or AppleTV—is associated with an owner, and tracked for when ownership is passed from one individual to another. Electric Objects, a New York startup also aiming to move digital art from the computer screen to the wall, has raised $1.7 million for its own digital art frame (available on pre-order for $399), but it is not pursuing digital watermarking or similar protection techniques.
Enter Samsung and LG’s unlikely bedfellow in 2015 – the art world. Traditionally, art has been sluggish in going digital, and the first wave of art startups (Artsy, Artbinder, etc.) existed mainly to service an incumbent, analog industry.
All that will change this year, though, and websites selling paintings and prints will give way to platforms like Electric Objects, FRAMED and my company Depict, which use art discovery apps and physical displays to enable a new generation of digital art collectors. In the hunt for new ways to get TV screens into our living rooms, hardware giants might have found the perfect new medium.
Companies have tried before to get us to love digital art and digital displays. You maybe have a digital picture frame from the early 2000s gathering dust in your basement that you used one Christmas for half a day and then unceremoniously dumped because of its blocky resolution and clunky interface.
Kimberly Gordon is CEO & co-founder of Depict. An artist at heart with the grey matter of an economist, she started Depict to crack open the visual art world to people and provide increased economic value to artists. On a day-to-day basis, Kimberly is responsible for the development, execution and overall strategy and vision of the company. Prior to founding Depict, she helped build the first domestic carbon trading platform in China while working for Emissions Zero in Shanghai. It is there where she learned how to talk about gas trapping technologies in Mandarin, how to make environmental safety sexy and to always travel with extra shoes. Kimberly has a B.A. from Barnard College at Columbia University and a MBA from MIT Sloan.
Haven't been to the forums for awhile now, so it's possible you folks may already be aware of these companies, but I thought I would post the info just in case. I know many of us have to be excited at the possibilities of exhibiting our work in 4K resolution and apparently someday soon in 8K. (Not really looking forward to trying to manage such huge image and video files at that resolution!)
The two companies I was made aware of recently are Depict and Daylighted, both based in San Francisco. Their business models differ in several ways but the approaches taken are similar. Your work is selected and shown in their apps, where it can be purchased, and displayed on any HD monitor mounted vertically or horizontally. In the case of Depict, the images are served and encrypted from a cloud, and the user can change the artwork online or through the app.
I look forward to seeing some animations, video or interactive works exhibited in this way, among others such as projection, installation, etc.
John, San Francisco is changing - SF is getting too expensive!!
Digital art has become more widespread and popular thanks to Pinterest, DeviantArt, Tumblr and other sites, and has even reached the point where auction houses have sold such works at high prices. Depict, a 10-person company that has developed its own high-definition frame to display digital artworks and is in the midst of filling out a catalog of artworks and artists, says it has raised $2.4 million in seed financing to begin shipping its frames by next summer, Tim Hay reports for Dow Jones VentureWire. The funding was provided by Slow Ventures and Founder.org Capital, joined by angel investors.
San Francisco startup Depict is poised to make the same impact on the art world.
Co-founded by Kim Gordon, MBA ’13, and Shambhavi Kadam SB ’06 (Aerospace Engineering), MBA ’12, the company has created a digital frame with a proprietary 4K display that can be controlled with a smartphone app, as well as a cloud-based marketplace for digital art. New collectors can buy limited edition pieces for as low as five dollars and display them on screens they already own; tech industry mavens such as former Facebook exec Dave Morin and Shasta Ventures founder Rob Coneybeer have pre-ordered the $1,800 frame.
Gordon studied Chinese literature at Barnard College; upon graduating she moved to Shanghai and was an early employee at clean energy startups there. She loved the vibe of small young teams and decided to go to business school and start her own company.
In the spring, MIT’s arts entrepreneurs can bring their startup to the next level by competing for the $15K Creative Arts Track within the MIT $100K entrepreneurship competition, one of the largest and oldest student-run startup competitions in the world. Recognizing the natural synergy between entrepreneurship and the creative industries, the prize seeds startups that incorporate an innovative use of art into their business plans. Judges include established MIT alumni artists, engineers, executives, and entrepreneurs.
“Coming from MIT, the prize establishes our company at the intersection of art and technology,” says Kim Gordon, winner of the 2013 Creative Arts Prize and co-founder of the startup Depict.com. “There are few companies that have both a deep artistic vision while also having a compelling business model,” says judge Eran Egozy ’95, MEng ’95, a co-founder of Harmonix, the company behind the massively successful game “Guitar Hero.” “It’s certainly not easy,” he says, “but it is exactly the kind of challenge that suits MIT students.”
Electric Objects is not alone in their efforts. San Francisco-based depict launched last year with a mission to build a dynamic app that would allow artwork to be cast to extant screens in your home through Chromecast and other similar services one might already have. However, this month they just announced they too are developing a framed screen for purchase, yet to be released. With a goal “to democratize access to art, and to connect people to what inspires them,” depict works directly with artists to create new works for their galleries that customers can “subscribe” to stream monthly, or purchase a digital copy (at around $15) for their personal collection to display anytime they’d like.
A truly revolutionary concept in regard to the future of wall art, this soon-to-be-released beautiful wood-framed digital display is designed to be the ultimate showcase for your digital art. Featuring birch wood joinery, it's equipped with a 4K screen so whatever you choose to display within it will pop with exceptional clarity, drawing eyes in and presenting digital artwork the way it was truly meant to be seen.
SAN FRANCISCO, Oct. 7, 2014 /PRNewswire/ -- With a mission to make art accessible to anyone and support the thriving artist economy, today depict (depict.com) launched its curated digital art platform available now online and through the Apple app store. The platform allows anyone to easily discover, share, collect and bring exclusive digital art into their physical spaces, at an affordable price.
"We believe in an 'artist first' approach," says Kim Gordon, CEO and founder of depict. "We saw the need to not only make new types of art accessible to everyone but also offer a platform where artists can make money and share their artwork globally. Depict gives everyone, from the art novice to the connoisseur, an opportunity to own something that is both unique and beautiful at an accessible price."
depict logo (PRNewsFoto/depict)
depict logo (PRNewsFoto/depict)
Supporting and driving innovation in the art-tech space, depict has an in-house curatorial team that works closely with artists that contribute to the platform to offer artwork from all over the world. depict currently works with over 100 artists across many different categories, disciplines and media.
Two weeks ago I quit my Silicon Valley desk job. I spent the first weekend Skyping friends and family in the UK — letting them know I’d taken the plunge — and I’ve spent the last twelve days actually trying to articulate to myself why I believe in my new gig; working with 5 other crazy people to convince everyone in the world that they should pay real hard-earned non-doge-coin money for digital art by digital artists.
One of my best friends is a journalist who works for a well-known international newspaper. We went to college together, live in the same city, drink together frequently, and in general have a lot of common ground. I’m writing this because I believe that the reason we don’t pay for art online is the same reason hardly any of us pay to read the news online.
The Massachusetts Institute of Technology is not a school you typically associate with the arts. But a new arts-focused business plan competition may change that.
The new prize for innovative use of the arts as a core component of business plans is an extension of MIT’s annual $100K Entrepreneurship Competition, which is student run and is one of the largest and most popular business plan contests in the world. On May 15, the first $10,000 Creative Arts Competition prize was awarded to Mediuum—a sort of iTunes for art, providing access to digitized art works for the masses, started by Kimberly Gordon and Shambhavi Kadam, graduates of the MIT Sloan School of Management.
“MIT is eager to recognize the role of the arts in innovation,” says Sam Magee, coordinator of Student Arts Programs at the university. Encouraging and recognizing teams that might never have signed up for the competition is a nice byproduct, he adds. Besides the financial prize, teams that participate gain feedback and networking opportunities.
March 23, 2013
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