Question 1

Jim, I am interested in becoming a lead investor. Do you have time for a conversation ? Regards, DH

Accepted Answer

Hi David, I would love to have a chat. Feel free to email me at Jim@CusaTea.com, or send me your email and I will connect. I look forward to it.

Question 2

Hi Jim, I like a lot of what is here and plan to invest, just not sure how much. Could you give some detail about your OpEx - until now it has been quite high relative to revenue (even went up in 2021 more than revenue went up), so I'm curious what the forecast is as you grow ...

Accepted Answer

Hi Alan! All great questions! 1. OpEx - we launched our sample pack program at the end of 2020 and saw incredible results. So the board decided to double down in 2021 and increase our online advertising budget from $5K/month to $30K to see if we could maintain the same low cost of acquisition. It worked incredibly well so we kept spend higher to grow the brand faster. The primary OpEx increase was marketing. As we look forward after this round and into next year, OpEx will decrease as a % of ...

Question 3

Hello, (1) Are your products likely to be made available in the UK any time soon? (2) Some of us of Indian heritage like our tea (black tea leaves) to come from the mountains of India/Sri Lanka/Kenya etc. Are you sourcing any of the traditional tea leaves (black) from the far ...

Accepted Answer

Hi Dipak! We are actually working on launching on Amazon in Europe right now, so hopefully you can get it in the UK soon. All of our tea leaves are from the far east because tea is not a native species of America. We source organic tea from India, China, and Japan. Let me know if you have any other questions!

Question 4

Hi Jim - great pitch deck! Are you currently in any retail locations?

Accepted Answer

Hi Lisa! Thanks for the complement! We are currently in King Soopers, HEB, Wegmans, and about 75 outdoor retailers. They have all reached out to us, so we are excited to start outreach to other retailers!

Question 5

Hi, I am interested to invest. What is the last day to invest? I saw you said the company can be sell for 17-25x return in 2025. How likely is it from your point of view? What if we can't sell the company? Also, is the company likely to survive in a recession?

Accepted Answer

Hi Minh! So the last day to invest will be either Nov 26th, or if we fill the round with other investors. I'm talking to two large Angel networks now that may take the rest of the round, in which case we would close early. As for the 17-25x return, unfortunately I can't give a 'likelihood' of it happening for SEC compliance reasons. I CAN say that the projections that I've laid out are realistic based on our current growth. Lastly, our business is likely to continue to do very well in a reces...

Cusa Tea and Coffee

🔥 The world’s first botanically extracted instant coffee and tea

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