Curlmix Reg D
Clean Beauty Made Simple
$262,081
Highlights
Our Team
A beauty brand owned by the people
Many of us spend years supporting brands with our hard-earned dollars, but we see nothing for it when the company eventually sells, transferring the wealth outside of our community.
I plan to change that.
This is your opportunity to participate in the upside of a rapidly growing, black-owned, women-led, beauty conglomerate.
I’m Kim, the CEO & Co-Founder of CurlMix, and this is my husband and Co-Founder, Tim.
Together, we lead CurlMix in making simple beauty rituals, with a focus on clean beauty for curly hair.
The Problem: Women of Color are Underserved
Our Solution: Clean Beauty For Your Curls
Our Origin Story
We are high school sweethearts from the south side of Chicago. We've been together since we were 16 and knew that we would build a life and business together.
[Twin Day September 2008]
We started CurlMix (2015) because we wanted simpler ingredients in our beauty products. We began as a subscription business. Think Blue Apron but for hair. But after 2 years, we found that our customers loved our Flaxseed Gel more than anything, and so we pivoted to producing that.
In late 2013, my husband and Co-Founder Tim won $100,000 on Who Wants To Be A Millionaire, and we invested that money in growing CurlMix.
Meet The Press
Since then, our growth has been incredible. We’ve appeared on Shark Tank and turned down a $400k offer from Robert Herjavec because we knew our worth.
We landed on Forbes 30 Under 30.
...And Oprah’s Favorite Things.
Oh, and we had two little beautiful boys after Shark Tank!
Traction To-Date
We've generated $13M+ in gross revenue since we launched, and almost half of that ($6M) came in the last 12 months. In 2020 we had $6 million in gross revenues and are up 70% Q1 2020 vs. Q1 2021.
We are proud to have over 100,000 customers,
And we have collected over 600,000 email addresses and SMS.
We are projecting $8M this year in revenue but with a successful raise, we could go after $10M in revenue.
Our current LTV is $111 and is increasing.
And our current CAC is $17 and is decreasing.
We have figured out the levers we need to pull to scale. Now we are raising the capital we need to do that.
Teamwork Makes the Dreamwork
Our current investors include Arlan Hamilton of Backstage Capital, Jeff Weiner, the former CEO of LinkedIn, Gilbert Gong an early employee of Box.com and Sonya Nagar, former Partner of Pritzker Group Ventures to name a few.
We Invest in Our People
We manufacture on the West Side of Chicago and own over 100 formulas. We employ 34 people full-time, and everyone is offered full benefits for healthcare, vision, and dental.
Our living wage starts at $17 for full-time employees. We believe in a living wage, not a minimum wage.
What's Next?
Last year we made $6M online-only.
As we look to expand, we will place an emphasis on content marketing and influencer marketing. As the world reopens, we will strategically expand into traditional brick-and-mortar retail to lower customer acquisition costs.
We plan to grow revenue significantly and quickly.
But this is just the beginning. We are building the first black-owned personal and household care empire, like...
Proctor & Gamble.
We have already begun to build out additional brands such as 4CONLY.com.
4C ONLY is the first and only brand dedicated exclusively to 4C hair, it's on pace to do $1M+ in revenue this year after only being launched in November 2020.
And you have the opportunity to be a part of this movement.
Most brands would never consider offering shares to the public.
We think they believe this ownership opportunity should be reserved for the rich.
But we are different.
We are people of the people.
And we believe in democratizing the wealth that we plan to create, by offering shares of our company to you.
We can’t make any promises about your return on investment. But we can tell you that we will do everything we can to make this business a success. We are all in.
Our dream is to IPO and become the first black-owned public beauty conglomerate.
This investment will enable us to take significant strides towards that vision.
We plan to send bi-annual updates to all of our investors.
You should own equity in the brands you support.
Get more than just a bottle of the product. Create wealth for your family.