I meant how have you been promoting your project campaign to have you your goal

We spend no money on marketing. We rely on organic media and our community. We are community and customer driven and funded

Perhaps, I missed it, but what is the valuation cap? Many thanks,

We don't have one, Elise. I find them spurious. Our SAFE offers a 25% discount to the first priced round.

Hi Stephen - your traction so far is basically $0 CAC...word of mouth, your writing, and organic LinkedIn. The $2M plan then puts ~$700K into GTM and $360K into a B2B sales motion. What CAC and payback period are you underwriting for that paid motion, and is the 60% trial-to-p...

Hey Nick (Sorry for the long response but your question is also helping me think through the issues so thank you) You're asking the right question, and I will answer as best I can. The honest starting point: our funnel data is two weeks old. We keep experimenting. Until recently we charged $5 for a trial, deliberate friction at the top. That converted at 60% trial-to-paid, but on very small volume and on traffic that was already warm. People who'd read the argument, already trusted it, and tr...

What valuation do you expect it to convert at and when?

It's a SAFE with a 25% discount and no valuation cap, so there's no conversion valuation I can quote you. It converts at 25% below whatever the next priced round prices at.Which means the honest answer to your question is that I don't know, and given what I just told you about not wanting another round, and aiming to build an enormously successful company. If this company does what I want it to do and funds itself from operations, the more likely conversion event is a change of control or a p...

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