When I first heard about a startup looking to create macro-friendly frozen foods products… I knew I needed to get involved. As someone who has followed a “macro-friendly” diet for many years, I can’t tell you how many times I searched through the freezer section for a legitimate macro friendly option and walked away disappointed with the products available. Counter not only will be a brand that makes life easier for the millions of people already “counting macros” and following a macro-friendly diet - but it will serve as the introduction to the approach for millions of people who are searching for a diet that actually works (and who have likely been misled by the countless “fad” diet products that line grocery shelves). Couldn’t be more excited and inspired by what’s ahead!