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Cortex

AI-powered visual analytics that helps marketers make better creative choices

Last Funded February 2021

$1,069,865

raised from 1,258 investors

Highlights

1
Best in class customers - L'Oréal, Marriott, Toyota, Deloitte, Oreo, and more - with $600k run rate
2
Founders’ previous company was in the same space and grew fast enough to be on the INC 5000
3
Cortex was one of 10 startups accepted into the super competitive Techstars Boston class in 2020
4
New world-class customers signing on in the past weeks - including Kraft-Heinz and Pernod Ricard

Our Team

CEO
A startup guy since college, Brennan started in sales at other people’s startups before starting two of his own. His first startup created content for the world’s best brands and grew fast enough to be a member of the Inc 5000.
At our first startup, we saw sophisticated brands from every industry waste hundreds of millions of dollars. It was all due to the exact same problem - they were guessing what ads their audience would like and they got it wrong more often than they got it right. This guessing leads to the terrible advertising that annoys all of us each day.
Chief Customer Officer
Subject matter expert. 15 years as a Creative Director working with marketing leaders at brands like Marriott, Dunkin' Donuts, Sonic, & Puma. Built a successful content agency with two years on the INC 5000. Angel investor.
Dimitry KudryavtsevVP of Engineering
Experience building tech teams & culture in a startup environment. Tech-leader of multiple R&D projects that applied computer intelligence technologies to develop mission-relevant tools for DoD. Enjoy uncovering deep insights in creative content.

Pitch

Cortex is a SaaS platform that uses machine learning to predict the performance of visuals. We help enterprise brands like Toyota, L’Oreal, and Oreo save up to 50% spend by predicting the performance of marketing visuals before a single dollar is spent.

We’re growing fast, and we’ll be on target to hit our 2021 target revenue by landing just 10 of the companies in our current pipeline.

*The above graphic contains forward-looking projections that cannot be guaranteed

46 companies own 2,165 total brands in our target industries, making every account we close a significant landmark. Here’s a look at our current pipeline:

We’ve developed a robust business model that will enable us to scale effectively year over year. Here’s how it works:

We’ve carved out a unique niche in the $600B global advertising market, and demand for visual content in this market is growing at a rate of 30% per year.

Our collective expertise spans decades, and we’ve built the expert team needed to make Cortex the right investment for your portfolio.

Over the next 18 months, we will remain laser focused on repeatedly executing our sales playbook. It works, we have many world class customers to reference, and we have identified 46 specific companies in those same industries that we will target. Selling to a fraction of those 46 will allow us to achieve our 2021 and 2022 goals.

As we do that, we’ll continue plugging our software API into other creative software and get paid per use. We have two examples of this in place already. Long term, this will allow us to make high margin revenue every time creatives use any software, be it our platform or others.

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Overview