Invest in CORE Pickleball

We manufacture premium, USA Pickleball-approved equipment to enable better experiences for every player, both on and off the court.

In just 3 years, we beat major tennis brands like Wilson, Penn, Head, Babolat, and more to become the third largest pickleball brand in the U.S.*

Customers come to CORE and stick with us.

We have the strongest community of pickleball enthusiasts in the United States - from new players to instructors . We also have an edge with distribution and vast brand awareness. 

People start their paddle sports journey from age 5 on average and play their entire lives.

We’re nurturing the future of paddle sports and earning brand loyalty early on.

We’re growing rapidly, organically, and economically with a $1 CAC.

Our partnerships with teams, clubs, and events drive our brand's virality and stickiness.

We beat the competition with better products and a more inclusive brand that’s customer-focused with quality our competitors can't match.

Outside of our revenue / customer traction, we’ve built a moat with our distribution to reach new and existing customers across multiple channels. 

There’s been an 170%+ increase in pickleball participation in the United States alone over the last 4 years. The market is massive and growing rapidly.

Paddle sports are a way of life, and CORE is capitalizing on the immense growth in player participation.

Several key tailwinds are driving the accelerating growth of paddle sports.

Building on our success and reach in the United States, we're expanding globally to ride the momentum and growth in paddle sports overseas. 

We're capitalizing on padel’s hyper-growth and white space to increase market share and dominate all paddle sports. As such, we’re expanding our product line to include padel and platform tennis. 

We welcome everyone to the brand and support all types of customers – from pickleball instructors to those who are just getting into the sport. Our product line includes models suitable for power hitters, control-oriented players, beginners, and advanced players alike.

We run charitable campaigns that align with our mission.

• Recently, we offered pink balls in support of breast cancer research. 
• We support additional charitable causes in tournaments such as a buy a paddle, give a paddle initiative to provide a pathway to those who want to play the sport but do not have the means.
• We’ve worked with organizations such as Military Adaptive Court Sports to engage with veterans. 

Competition: There are new upstarts in the space popping up as well as the larger incumbents. This hasn’t stopped us from being one of the top pickleball brands in the country. We’re first movers in pickleball and will leverage the trust of customers to move into other paddle sports.

Unit Economics: At scale, we’re looking at more positive unit economics. Our distribution strategy and organic reach will support this. We’re looking at a 50% GM post-funding with DTC versus low single digits currently with wholesale.

Expansion Execution Risk: A move into a new market is not without risk. We aim to leverage our deep knowledge of paddle sports to enter these markets with the right partners and marketing.

Here's how we're going to do it:

Tens of thousands of you from across the world have shown your passion for paddle sports and CORE as loyal customers. We need people like you on our cap table as we continue on our journey to reshape paddlesports.

We chose Wefunder for our raise, because we have the best community of paddlesports enthusiasts on the planet.

Our story, as told by our CEO:

It’s more than just the dollars for us – it’s about the people we have around the table. We’re looking for true believers in the company, our vision, and our future.

Check out our Investor Perks section to access equipment, merchandise, events, and experiences exclusive to our investors. We encourage you to reach out with any questions and look forward to entering CORE's next chapter as a global community of pickleball evangelists.