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Prison-style bootcamp that hires former inmates to teach fitness classes

Last Funded November 2020


raised from 88 investors


Unique prison-style workout experience with over 50k satisfied clients.
Monthly revenue increased by ~75% from January 2020 to May 2020.
Snapchat Accelerator Graduate with a $150K investment from Snap Inc.
Social & Economic Impact: Provide training & job opportunities to formerly incarcerated individuals.
CONBODY has a 0% recidivism rate.
Featured in 200+ media outlets including CNN, NYTimes, WSJ, CNBD, Men’s Fitness and Complex.
The fitness & wellness market is massive and growing ($600bn global fitness / wellness spend).

Our Team

In 2009, I went to prison. I was also overweight and warned by doctors that my current lifestyle, if left unchecked, would likely kill me. I started working out using my own bodyweight and lost 70 pounds in 6 months. When I was released from prison, I created CONBODY. It became my mission to hire former inmates to teach my fitness method.

The Story of CONBODY

CONBODY is a prison style bootcamp that hires formerly incarcerated individuals to teach fitness classes. CONBODY, developed by former inmate Coss Marte, is the ultimate no-equipment, hardcore workout program. 

Social Impact & Mission: CONBODY's real message is about prison reform. Our mission is to bridge a gap between two communities: young professionals and formerly incarcerated individuals. We partner with non-profit organizations to provide resources (educational, housing, employment, and mentorship) to former inmates. CONBODY has hired over 40 former inmates and has a 0% recidivism rate.

Products: CONBODY offers the following products: group fitness classes in a studio setting, live stream at-home classes, on-demand workout videos, and apparel. The CONBODY workout is a 45-minute bodyweight workout that is designed to target the entire body and burn maximum calories. 

The press loves CONBODY

CONBODY has been featured in 200+ media outlets. We've created a platform that leverages our social mission to drive customer traffic to our business.

What we've done

CONBODY has made a lot of progress over the past several years. 

What we're doing

CONBODY is building a more robust digital fitness platform where you can access live stream at-home classes and on-demand workouts anytime, anywhere. We plan on increasing our library of classes, adding new fitness verticals (running, boxing, yoga, and beginner classes), and updating features and functionality. The goal is to make our content available on all platforms (including apple TV & Roku), and deliver the same amazing CONBODY experience in your home. 

COVID has created a world where our unique Livestream/VOD model (no equipment necessary & inspiring instructors) is uniquely positioned to become the next BeachBody billion dollar movement in the fitness world. We will use the funds we raise to double down on our online strategy.

CONBODY is a place to discover prison-style workouts taught by formerly incarcerated individuals. Our social impact and mission allows you to tap into an authentic community of members and trainers all around the world.

We launched a prototype and have strong traction so far. We currently offer on-demand workout videos for $9 per month. We currently have ~800 subscribers. Our user growth was 50% last month. We also offer live stream at-home classes for $20 per class. 

Check out our on-demand promo video!

Check out our live stream at-home promo video!


We participate in the massive and growing global health and wellness industry. The total global spend on the wellness industry in 2017 was $4.2 trillion, of which the global fitness and certain categories of wellness, including meditation and yoga, spend represented nearly $600 billion. 

62 million people had gym memberships in the U.S., as of 2018. The U.S. Fitness Center / Health Club industry revenue was $32.3bn in 2018.

Our Growth Plan

Use of Funds

*Note: Salaries include the cost of (i) a part time growth manager who will help us acquire new users, (ii) a developer who will help us build a more robust on-demand and live stream at-home platform, and (iii) a part time operations manager.

CONBODY Documentary

Debra Granik, an Academy Award nominated film director, has been documenting Coss Marte’s personal journey and struggles in opening up CONBODY with limited resources for the last 5 years. Debra is in the process of pitching the documentary to different networks including Netflix.

Brand Video

Check out our brand video!

Coss' Story

Check out our Coss' story!