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Despite the inevitability of death, approximately 68% of people die without any will or formal legacy plan in place.
"But I already have a will..."
Even if you have a will, many decisions about your service are made before the will is located or read. 52% of families don't know where the will is.
So, 'Aunt Berta' writes your obituary, organizes your service, invites whom she wants, and chooses the music...all without your input!
Lack of proper planning is not because people don’t care—it’s because they don’t know where to start.
End-of-life planning today is:
Without a plan, your family will be asked to confront complex legal, medical, financial, and emotional decisions all at once, often through disconnected professionals and static documents. For most people, the process feels so intimidating that they postpone it indefinitely—until it’s too late.
The results of which are:
In short, processes are fragmented and lack a single source of truth, which causes your loved ones extra grief at the worst possible time.
Clozure exists to remove that paralysis by turning an overwhelming, avoided process into something guided, human, and doable—one step at a time.
Unlike traditional estate planning tools, Clozure is:
You and your family are secure in more ways than one
We use a universal, verified identity layer to confirm that both account owners and designated legacy contacts are real people—reducing fraud, preventing spoofing, and protecting families from identity theft.
Constant improvement of AI and other services
Over time, Clozure aggregates anonymized insights on planning patterns and family follow-through. We use these insights to refine product flows and concierge protocols—improving outcomes in ways new entrants can’t quickly match.
Several factors make this moment unavoidable:
Clozure is positioned to become the modern infrastructure layer for end-of-life planning: a secure hub for directives and legacy, plus guided workflows that make it easier for families to act—before and after a loss.
Clozure’s revenue centers on a one-time, lifetime membership fee—a model designed to counter subscription fatigue and ensure a plan doesn’t lapse for something families will inevitably need.
(1) Upfront membership revenue across tiers (post-launch initial pricing);
(2) ARPU-expanding tier upgrades and high-margin add-on services when members want extra help (Clozure Care℠, document notarization, memorial planning, coordination support, estate clean-out facilitation, etc.);
Partner marketplace referral revenue from vetted providers who receive qualified leads;
—creating a scalable flywheel where more members attract more partners, improving offerings, and increasing lifetime value.
Franchise Model: Clozure's expansion plans include franchising the Clozure Concierge Model to allow us to expand our high-touch Concierge service into additional local markets.
This creates strong LTV expansion, predictable recurring revenue, and multiple paths to scale.
We’ve validated Clozure at several industry events and through deep customer conversations—but death is a topic most people avoid until they’re forced to face it. To get more honest, high-signal feedback, we built a fully immersive, guided meditation experience inside a customized casket (generously provided by our friends at Titan Casket), complete with synchronized lighting and cinematic sound that “transports” participants from the great white light into an imagined afterlife. From that perspective, they reflect on how they want to be remembered—and what loose ends they’d want tied up for the people they love.
The result: conversations that go far beyond the surface, revealing preferences, pain points, and “missing pieces” you simply won’t uncover in a casual chat. We consistently run waitlists for the experience, and it’s become a magnet for vloggers and podcast hosts as well.
Listen to Chris' interview with Ben Seligson at 19:50.
The result from exhibiting at a hand full of shows:
To replace chaos after loss with coordination—by pairing secure planning with a partner ecosystem that executes, supports, and scales.
Clozure gives families a single place to organize wishes, documents, access, and designated contacts before they’re needed. When a crisis occurs, we don’t just store information—we activate it: guiding survivors through the next steps and connecting them to a curated ecosystem of trusted partners who can deliver the services that follow (from memorial logistics to estate workflows to identity protection and cleanup).
Our vision is a platform that scales compassion and reliability: families get clarity and support when they’re overwhelmed, partners receive qualified, verified demand at the moment of need, and Clozure grows through the backend marketplace relationships that turn coordination into durable revenue.
This is not a niche product. Everyone dies. Most people are unprepared.
Primary uses of capital include:
Product development and launch readiness — refining the user experience, completing core workflows, and preparing the platform for broader public release
Trust, identity, and security infrastructure — building the verification, privacy, and compliance systems required for a platform handling sensitive end-of-life planning information
Go-to-market testing — validating customer acquisition through targeted campaigns, partnerships, and early distribution channels
Partner and marketplace development — building relationships with advisors, attorneys, employers, benevolent organizations, and other backend service partners that expand long-term revenue opportunities
Working capital and operations — supporting lean team execution, customer support readiness, and the foundational systems needed for launch.
Clozure is built at the intersection of five forces that rarely align in one company: