CLICS

Digital hair color mixing system — helping salons reduce cost and waste

https://wefunder.com/clics

Total raised on Wefunder: 1467485

Total investors: 250

Quick facts

  • First mover advantage, key patents, and a multi-year lead in a highly fragmented $10 billion market
  • CEO has designed 5 Internet platforms including the first VPN service with a $630 million exit
  • A highly scalable business with rapid revenue growth - Q2 to Q3 revenue growth was 2,574%
  • A strategic pilot with one of the world’s largest beauty companies
  • Preferred stock gets 100% repayment of investment first AND participates with Common on liquidation
  • An automated inventory system that represents a major advance in supply chain cost reduction
  • A new market category that allows salons to go cash flow positive with pay-after- dispense terms

Team profiles

Featured investor profiles

CLICS

Digital hair color mixing system — helping salons reduce cost and waste

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Pitch Video
Investor Panel

Investor Panel

Claudius and Todd interviewed CLICS on December 4, 2020. Play Video
Claudius Mbemba
Claudius Mbemba
CTO @ useneu.com. Alum: Techstars, Microsoft, OSU. Speaker & Tech Entrepreneur advising early-stage founders.
Todd Folk
Todd Folk
Founder/CEO of AppApp 10+ years in the hospitality industry. Serial Entrepreneur, Tobacconist, & Rum aficionado.
Strengths
says, "Clics is innovating on an antiquated unsustainable process, hair coloring. They’ve built a patented tech solution around mixing and producing custom/personalized hair colors, competing with the L’Oreal’s of the world. The world is moving towards more personalization and individualism and they are tapping into that. All the while removing the harm (ammonia) and waste (tubes, etc) from the current hair coloring solution. They’ve raised a lot of money in the past and have letters of intent from larger beauty players for partnerships. "
says, "Typically the best kinds of companies are ones that disrupt old stagnant markets - This really seems to be one of those kinds of companies. I like that they have various forms of IP in both their machine and their color products, even though the strongest part is the way they are changing the logistics aspect of salon coloring"
Advice
says, "Customer demand growth is what they intend to use the fund for. PreCOVID, trade shows used to be a good source of new customer awareness. They’ll now need to shift focus to optimizing their current social media and other marketing efforts in order to reach potential customers and grow that demand. "
says, "Covid has put a big strain on a lot of small businesses, such as salons. The fact that they can onboard with minimal outlay will be one of the strongest selling points while salons try to navigate the current scenario and beyond. I would focus heavily on this story in your marketing strategy."

What Investors Say

LEAD INVESTOR
Invested $75,000 this round + $100,000 previously
CLICS has developed a disruptive technology and innovative business model to revolutionize the $10 billion professional salon hair color industry. CLICS solution includes a first of its kind, line of mixable hair color, a patented Internet connected robotic hair color dispenser, and a platform that automates dispensing, hair color purchasing and inventory management.  CLICS’ mixable hair color line can produce millions of unique tones, allowing stylists to be ultra-creative. CLICS’ patented technology eliminates hair color waste that can improve a salon owner's profits by 30%. In addition, CLICS’ platform completely automates hair color reordering and payments, streamlining hair color supply chain logistics. Their logistics solution is so advanced, it is already being piloted by one of the World’s leading beauty companies, and has the potential to become an industry standard.
What People Say