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Click IT is reshaping the Managed Service Provider (MSP) landscape with our innovative, retail-oriented suite of applications and systems. Click IT has refined a business model specifically for addressing the IT needs of small- and medium-sized businesses (SMBs). Our franchisee retail storefronts offer concierge-style services with enterprise-level sophistication, dynamically adapting to customer needs.
The demand for MSP solutions is growing rapidly, particularly among businesses looking to outsource their IT needs. The IT services market is projected to double over the next four years, reaching $2 trillion by 2028. There are 33.3 million small businesses in the U.S., making up 99.9% of all U.S. firms, crucial for job creation, innovation, and economic growth. Click IT is well-positioned to capture a substantial share of this market through our scalable franchise model. Additionally, there are 50,000 MSPs in the U.S., many in need of market enhancement and intervention.
Small businesses often struggle to find reliable, comprehensive IT support. Their options are limited to expensive, inflexible MSPs, costly staff hires, or inconsistent independent technicians. The complexities and urgencies of IT management have outgrown many businesses' capabilities, leading to inefficiencies and vulnerabilities.
Click IT addresses these challenges with a proprietary software environment that optimizes the delivery of MSP services. Our solution significantly reshapes the MSP business model by allowing SMBs to easily select from over 120 productized MSP services, organized into 16 categories, presented in a menu-driven, easily understood format. This makes IT services easy to understand, order, and manage a-la-carte, simplifying IT management for each franchisee's customer base.
Our approach reduces service delivery costs while improving customer satisfaction. Franchise owners benefit from streamlined backend operations that greatly improve efficiencies and reduce costs, ensuring services are delivered price-efficiently and consistently.
Our business model leverages the franchise distribution method to rapidly bring this powerful software suite to SMBs across the country. By combining localized service delivery with our proprietary software's efficiency, Click IT generates multiple revenue streams. These include high-margin, scalable, contractual nature of royalty streams from franchisees, including service contracts, hardware sales, subscription-based software solutions, comprehensive training, marketing, and ongoing support for franchisees and their clients. Additionally, our fully developed local Internet presence strategy ensures the domination of search results, making our model unmatched.
We have successfully launched franchises in multiple locations with strong initial performance metrics. Customer satisfaction rates are high, and we have a growing base of recurring revenue from service contracts. Our franchisees report robust demand and profitability, validating our business model. Our revenue in 2023 was $733,000 with a healthy profit margin and we will achieve over $1 million in sales this year. We have 4 franchisees and just closed our 5th, an MSP who will integrate our productized solutions. With a fully developed vetting and automated funneling system, we are completely built and ready to scale fast.
We have solid financial projections, including revenue growth, profit margins, and break-even points. For instance, in year three we project 200 franchisees with nearly $10 million in revenue. Key metrics such as customer acquisition costs, lifetime value, and franchisee ROI highlight our potential for scalable success. (See graph below.)
We are seeking a $1.2 million round to solidify our market position, accelerate growth, expand our franchise network, and enhance our service offerings. The funds will be strategically allocated toward marketing initiatives, franchisee support, technology development, and scaling operations. This investment represents a significant opportunity to capitalize on the escalating demand for I-T services and bolster the success of small businesses.