As a huge proponent of music, innovation, and entrepreneurship, the Ascender immediately resonated with and impressed me.   It solves a very real problem, namely guitar inconvenience due to size, and does so without compromising quality.   As validated by Guitar Player Magazine, this is an industry first.  I am also bullish on their pipeline of follow-on products that will leverage their IP to broaden the market appeal with both premium and mid tier guitars, including electric, acoustic and bass. 

The power of music has been underscored during Covid, with the number of guitarists spiking as people took up or returned to guitars as a safe haven for connection and self-expression.  With the recent surge in recreational travel, including RVs, boats/yachts, motorcycles, private jets, etc…, and the eventual return of commercial air travel, I am confident Ciari Guitars is poised to be the leader in quality yet convenient guitars.
 
I invested in Ciari Guitars because I believe in the team, the technology and the power of music.  I also wanted the opportunity to help enable (and be part of) their success as they scale innovative solutions for guitar mobility.   CEO Founder Jonathan Spangler has done an excellent job bringing his vision to life with the Ascender, as well as forging a strong team with the skills and experience to fuse technology and craftsmanship.  The key industry relationships Ciari has created, as well as their world-class Board of Advisors, are a testament to the belief in and need for an improved solution for guitar mobility.