The Problem: A Broken System for Active Women

Let’s face it: the world of fitness and nutrition isn't built for women.

We deserve tools that empower us to thrive—yet we're met with weight-loss trackers or generic, (male-focused) performance advice. The result: 70% of female athletes are undernourished, leading to energy deficiency, hormonal disruption, bone density loss, and a higher risk of injury.

And it's no wonder: the vast majority of sports science research isn't conducted on women, leaving her in the dark about what actually works for HER body.

We deserve better.

Source: womensperformance.com

Meet Cadence – Nutrition Designed for Performance

We’re done with generic tracking apps and one-size-fits-all advice that doesn’t understand women’s bodies. Cadence uses cutting-edge biomarker testing, wearable data, and AI to create personalized nutrition plans that work for YOU, with tailored insights that help you feel stronger, recover faster, and stay in the game longer throughout your life. From former athletes adjusting post-college to moms balancing it all and women navigating menopause, Cadence evolves with you through life's transitions, not just your next workout.

We’re a nutrition platform built specifically for active women. Whether you’re crushing a morning run, training for your next marathon, or squeezing in a HIIT class between work and parent-teacher conferences, Cadence helps you fuel for performance.

Here’s how it works:

1. Baseline: At-home diagnostics + wearable data build a complete health profile.
2. Gameplan: A personalized nutrition roadmap tailored to your performance goals.
3. Insights: Day-to-day guidance based on real-time activity and trends.

Why Cadence Is Different

Cadence isn’t a diet app—it’s a performance system, built for women and powered by data from their bodies.

• Precision Fueling for Women’s Bodies: We use wearables, biomarkers, and self-reported data to personalize nutrition around energy, hormones, and recovery.
• AI-Powered, Expert-Informed: Our recommendations are trained on insights from top sports dietitians—not generic nutrition data.
• Designed for Behavior, Not Just Advice: We track how women feel, recover, and respond in real time—adapting insights based on actual adherence and needs.
• Expanding Into Whole-Person Performance (coming soon): We’re adding stress, sleep, and emotional data to support holistic training, not just fueling.
• Building the Largest Female Performance Dataset: Our proprietary dataset will unlock new research on how women fuel, train, and recover—closing a critical gap in sports science.

What Are Early Athletes Saying?

Throughout our first 2 pilots we ran, athletes have expressed how much they've appreciated Cadence over the other alternatives out there.

• Nutrition plans feel truly personalized and reduce decision fatigue.
• Cadence is described as more human, supportive, and tailored than typical apps.
• Athletes report better energy, faster recovery, and improved mindfulness around food.
• Passive check-ins (via text or photo) are appreciated — low-friction and easy to integrate.
• The majority have expressed a willingness to pay between $50-250/mo

Why Now? The Market Is Ready

Women are already spending billions on personalized health solutions—despite a glaring lack of tailored options.

• $14.6B on personalized nutrition and supplements annually, growing at 15.5% CAGR.
• $8.5B on health and fitness coaching and $6.2B on fitness apps.

Cadence meets this demand.

How Cadence Reaches Her: Where Performance Meets Trust

Cadence isn’t just showing up in an app store. We’re showing up in the communities where women already train, recover, and push themselves.

Through a DTC-first strategy anchored in trusted performance communities, we’re scaling

acquisition by embedding Cadence into real-world environments where women seek guidance and support.

Our near-term reach spans 23M+ active women, including:

• Rec league athletes and running clubs
• Boutique fitness enthusiasts
• Personal trainers, coaches, and class instructors
• Physical therapists, RDs, and OB-GYNs focused on performance health
• Women-led wellness groups navigating hormonal transitions, postpartum, or competitive goals

These identity-led channels help us drive cost-efficient, high-trust acquisition — through studio partnerships, instructor-led content, and referral ecosystems where Cadence becomes part of the performance conversation.

And as we grow, we’ll expand into institutional partnerships with colleges, elite teams, and high-performance clubs—reaching 4M+ competitive athletes through scalable licensing models.

Cadence unlocks a powerful opportunity by serving a large market of women already seeking smarter performance support—while building toward a B2B layer that serves competitive athletes and teams. Together, this creates an $18.6B market we’re uniquely positioned to lead.

Team: Tech Builders, Athletes, Female Health and Nutrition Experts

We’re women building for women. Our team blends expertise in product design, technology, and performance nutrition. Backed by an advisory board of doctors, athletes, and leading sports dietitians, we’re here to close the female performance gap.

How We’ll Use Your Investment

We’re raising $250K of our $1.5M raise through this community round to build and launch our Cadence Beta in 2025 and get us to revenue by the fall. Your investment will:

• Fund development of MVP
• Refine the product through in-market testing
• Test GTM distribution partnerships and strategies

Join the Movement. Invest in Cadence.

By investing in Cadence, you’re not just funding an app—you’re fueling a movement to empower women everywhere. We're doing this community round because we wanted hundreds of women and their supporters alike to join in on this movement. Together, we can close the female performance gap for good.

Don’t just watch history get made. Be part of it.